Stern's Reportedly Paying For Himself
> Sirius claims to have three million subscribers. Once you
> add that up then subtract Stern’s $100 million dollar a year
> salary PLUS the salaries of other well known personalities,
> which leaves Sirius in serious trouble when it comes to
> having regular operating capital.
Except for one thing...it does appear Stern's move is "paying for itself" for the satcaster, if the figures being thrown around are correct.
Let's do the math again here:
We'll take that $155 a year for a regular subscription, and knock it down a little, even. For one, some folks are paying less than that in a yearly pre-pay, and some folks are even up for a "lifetime" subscription.
For kicks and grins, we'll average it down to about $125 a year. Just a guess on our part.
Sirius has added about 2 million subscribers in the time since Stern announced, and about 60% of those are said to be citing Stern as their reason for signing up.
That means 1.2 million have come to Sirius, according to published reports and estimates, just to hear him.
My calculator tells me that's 150 million bucks and change a year out of Sirius' Howard-loving subscribers, or roughly 50 million more than they're paying for the show in the first year of the contract. (By the way, a recent WSJ article reported that the $100 million a year is "the cost of the show", and includes all production costs and whatnot. And it's really only actually $80 million directly to Stern's production, with the rest in those much publicized stock options.)
Now, there are many problems that exist in this scenario. The most frightening for Sirius - do those folks signing up for Howard stick around? If someone's signing up month to month, they can cancel at any time, though they do have to unload the radio. Are they, and millions more, in for the 5 year long-haul of Stern's glittery contract?
Your main point is still quite correct, though. Both the satellite radio companies are building on a rather fragile house of cards, and have invested hundreds of millions of dollars hoping this all "clicks".
Even Stern's money doesn't bring Sirius anywhere remotely near profitability...remember how much they paid for the NFL rights, just to name one? How much did they pay for Martha Stewart? How much is XM throwing at MLB and Bob Dylan? The numbers are eyepopping, and only make sense if satellite radio becomes basically as ubitquous as satellite TV.
You get the idea. But Stern's contract is not the "problem" here, it's just one of a bunch of "problems" financially.
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