Radio doesn't practice what they preach. ADVERTISE!! They tell their sponsors they need to get the message out to the masses, but when radio stations change formats or morning shows, they do nothing. There are so many alternatives to terrestrial radio, I just don't get it. They will barter for ads on TV but will not spend any money to purchase them. Crush did billboards upon it's inception, but since has done nothing. I believe those billboards helped it achieve that spike in the ratings. Unfortunatelty it couldn't hold the listeners. Marketing basics: Tell them what you are offering and then offer it. I think they failed right there. Ok enough ranting.