CBusDave said:The Rock makes the decision easy though when they play anything from the 80's... my dial instantly turns to Radio 106.7
See that's the interesting part... I never really thought of an "80s, 90s, Now" rock format. So many of the grunge rock fans hate hair metal and I know plenty of 80s rock fans that can't stand anything post-1991.
In alternative music, fans seem to be more "generationally" diverse (if that's the appropriate term). They're cool if you throw in a little Ramones, The Cure, Depeche, 80s college-alt like REM's Document album, or even alternative hip hop (Beastie Boys or Arrested Development) and electronic (Fatboy Slim and Moby).
It's the geniune rock fans that seem to be much more fond of an era (70s, 80s, 90s). Granted, that's just been my experience and I'm sure 997 did their research, but yea, I would turn the dial too the split second I heard an 80s song.