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The Bull about 101.7

Said this before--may reach some folks well but what can you say about a station lic. to Lynn that has a shaky signal in Peabody, one town away? (Yeah I think the xmtr is in Boston maybe but what is it, 6kW?) yeah maybe not REALLY BAD but was noticing that on 128 just now (nr Centennial Dr.) Or maybe it's really a "Boston" station though lic. to Lynn.

Details from Boston Radio Watch incl the CC press release
http://bostonradiowatch.com/
 
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frnkp2000 said:
Why yes! Of course! Using the same thought process that they used for Talk 1200 to clear Hannity, Beck and Limbaugh! And....how long did that last?
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Couple of things to consider about a possibility of (eventual) talk format on 101.7...that would be different that AM1200.

When they bailed on 1200AM....96.9 was still on the air.

Talk on AM...or any new format launch on AM is doomed.

AM = awful demographics with no chance to get younger listener who think AM radio is like shortwave. FM = acess to younger demo.

Don't underestimate the pressure from corporate to get some of their network offerings cleared in Boston. Efforts are always underway to get Beck, Hannity, Ground Zero, etc cleared in all of the major markets.

frnkp2000 said:
The 101.7 signal cannot possibly compete. It's a waste of time. You'll see.
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It doesn't have to "compete". It can simply water down the success of WKLB. Also, force KLB to accept a lower spot rate. Also, Clear Channel can afford to run commercial free all Summer...think people (North of Boston anyway) will notice that?
 
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raccoonradio said:
Said this before--may reach some folks well but what can you say about a station lic. to Lynn that has a shaky signal in Peabody, one town away?
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As long as it shows up in the Boston MSA, it will count as a Boston clear for their commercials. That's really all that matters. Advertisers want major markets. This is a Top 10 that Cumulus doesn't have. If they get a 2 share, it's a major victory.
 
They tried the whole younger demos talk radio thing on a San Diego FM for about year. It failed. Station flipped to Rap/R&B. They are trying it again currently in Sacramento. Jury is still out.
 
TheBigA said:
It wasn't competing with EDM. Anything they put on it will be an improvement. Country is a big focus of the company. They can do it cheaply and easily, and get listeners when KLB is running spots. I've seen them do this in lots of markets. This format is here to stay.
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I'm glad you mentioned the issue of running spots, because here's a significant point. You see, if you're listening to the second-choice country station in town on a signal with poor audio, as soon as a commercial break comes on you'll hit the button for 102.5. If I were an advertiser I wouldn't believe listeners would stick around on 101.7 to hear my spot. Having two stations playing the same format no matter what the format must dilute the number of listeners sticking it out through the ads; certainly how many people will on a weak signal?
 
promixcuous said:
Having two stations playing the same format no matter what the format must dilute the number of listeners sticking it out through the ads; certainly how many people will on a weak signal?
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Doesn't matter. They'll factor that into the price, but a market clear is a market clear and statistics show listeners are lazy when it comes to switching stations, even when there are two stations with the same format in each town.

The key thing CC will do is target the music mix younger. That's what CBS did in Minneapolis, and they found a brand new audience for country, one that wasn't listening to the heritage station, ironically owned by CC. If CC learns from that, and brings that lesson to Boston, they could do well, even with a weak signal and syndicated morning show.
 
TheBigA said:
Sorry folks...I have a feeling country is here to stay. It's a big priority at Clear Channel and Premiere. WKLB once carried CC's After Midnite show, but recently dropped it. CC needs to get a Boston clear for After Midnight and their morning Bobby Bones show. Boston people may like Bobby since he's not a real country fan, but a young former alternative jock from Austin. CC is also in a tough competition with Cumulus in the country format, and getting Boston gives them a market Cumulus can't get.
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Er, no, 'KLB still carries “CMT After MidNite w/Cody Alan”—Blair Garner left it almost a year ago to take over mornings at NYCʼs Nash-FM (though the show has been only a shell of its former shelf for a few years now...it just sounds voicetracked! :().
Now, whether CC wants to take it from 'KLB (and if they would even put up a stink or just go local vt) is another story. :cool:
 
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>>that's why it wasn't mentioned in the CC press release

True, thanks...some might wonder if Premiere would pull After Midnite from WKLB and put it on WBWL (supposed new calls)
just they pulled Rush, Coast 2 Coast, and Bill Cunningham from RKO to put on WXKS (AM)...for a time. Well given
101.7's weaker signal (and newcomer status), probably not!

Checking out 101.7 again yesterday in Reading/N. Reading area and the signal is a bit iffy. Definitely not the powerhouse signal 102.5 has, though 101.7's is in Boston proper (I think) and 102.5 in Waltham.
 
TheBigA said:
They have a contract. Pulling the show breaks the contract. They really have no reason to "pull" the show. KLB has more reason to cancel.
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And it's a graveyard-shift show with few listeners and no advertising potential. Who cares where it ends up? I don't get syndicated overnight shows at all. Why not just put your station on autopilot for five hours and play your regular playlist, or mirror what you played about 12 hours earlier?
 
Clear Channel and Premiere are related. They managed to pull Rush, etc off RKO when they had to.

Again checking recep of 101.7--a bit shaky in Danvers and Peabody, very shaky in Lowell.
 
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