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bobbybooey
Guest
Lowest common denominator is what wins in mass-market business. McDonald's, Walmart, Budweiser... all targeted towards blue-collar America, and all some of the biggest brands in the world. Why should radio be any different? Do you know what, aside from on the West Coast, TRUE alternative stations do? They flip formats after a couple of years due to lack of ratings and revenue. Good (read: successful) stations cater to what their market wants to hear, not what a particluar format's chart on Radio & Records says they "should" be playing. You may not like it, which is fine, but the Buzz IS one of the most successful alternative/rock stations in the country these days... huge ratings and revenues, and they're even beating out KROQ/LA - everyone's darling of alternative radio - for industry awards, like FMQB (another trade magazine) Alternative Station of the Year, and Don Jantzen won Alternative Music Director of the Year. You may not care for their particular recipe for success, but the Buzz most definitely does not "suck" in the minds of Houston radio listeners, and that's really all that matters.