B
Bob1370
Guest
Re: The Curse of the "Captain": CBS to Change Its Morning News Show Yet Again
Local morning shows have actually outperformed (and replaced) CBS' offerings on some of the network's stronger affiliates, like WIVB in Buffalo, Seems to me that to make some headway, CBS needs to rethink the daypart rather than doing "me too" programming. Mark Giardina is onto something with his postings above--not necessarily in terms of televising a local radio show, but building a national show built on a combination of humor, personality and some information content the same way a good local show works.
CBS once HAD such a show in the early 1950s when it put Jack Paar on with a talk show opposite Today. He modelled it on the morning radio show he'd done on WBEN in Buffalo in the early 1940s before he was drafted into the service. It did well on the eastern and midwestern stations that carried it live. They moved it to middays because they saw promise in it but TV viewing patterns in the 50s were such that audiences were bigger later in the day. Paar did well for CBS in daytimes until NBC came along in 1957 with more money to do their late night show...and the rest was history. Morning TV viewing is now as big and important as midday viewing, if not more so...and that means a fresh look at what worked then, might be in order now. A show like what we get in the late morning from Rachael Ray or in the afternoon from Ellen DeGeneres, with a top-of-the-hour news update and a little flexibility to shift in a harder direction a few times a year when the news is just too big to relegate to a few minutes an hour, might be just the thing today.
Local morning shows have actually outperformed (and replaced) CBS' offerings on some of the network's stronger affiliates, like WIVB in Buffalo, Seems to me that to make some headway, CBS needs to rethink the daypart rather than doing "me too" programming. Mark Giardina is onto something with his postings above--not necessarily in terms of televising a local radio show, but building a national show built on a combination of humor, personality and some information content the same way a good local show works.
CBS once HAD such a show in the early 1950s when it put Jack Paar on with a talk show opposite Today. He modelled it on the morning radio show he'd done on WBEN in Buffalo in the early 1940s before he was drafted into the service. It did well on the eastern and midwestern stations that carried it live. They moved it to middays because they saw promise in it but TV viewing patterns in the 50s were such that audiences were bigger later in the day. Paar did well for CBS in daytimes until NBC came along in 1957 with more money to do their late night show...and the rest was history. Morning TV viewing is now as big and important as midday viewing, if not more so...and that means a fresh look at what worked then, might be in order now. A show like what we get in the late morning from Rachael Ray or in the afternoon from Ellen DeGeneres, with a top-of-the-hour news update and a little flexibility to shift in a harder direction a few times a year when the news is just too big to relegate to a few minutes an hour, might be just the thing today.
