With all due respect to Loren Owens, the man is 74 years old give or take.
If you are going to do a format flip, blow out your current staff incurring the expense, plus marketing etc etc etc, do you really want to build that on a talent that should be looking to sleep in at this point in his life?
That is assuming the format is viable .... Going up against WROR and WZLX, hoping your P1 follows and stays as your playlist comes further and further into the 90's
Cripes even rim-shotter WBOQ saw the writing on the wall and skewed younger...
Rumor has it he was making huge money at WROR, and if I had to take a guess I would bet Beasley wanted him to take a SUBSTANTIAL pay cut.
I think he has a number and that number would be hard for anyone to swallow in the new radio economy.
Outside of Matty, do you think anyone is making over 125K in AM or PM drive in this market?
Loren was probably looking for 3X that.