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The Evolution Of "The Mikey Show"

WHY Exactly! Why is he on the radio and why is he getting paid what he is getting and why was that billboard bus sign campaign such a waste and why does Lincoln Financial look so incompetent? If you listened to the Swami Show (Saturdays 10 p to 1 a) you would know that 94/9 represents the last vestige of quality radio. Swami reminds me of Dr. Demento, or The Young Marquis (KROQ) or Flo and Eddie (KMET) or Shadoe Stevens' KRLA. We're talking creative people playing quality music. Rolling Stone said 94/9 was one of the few radio stations in the country that don't suck. Now do you see why there are those of us who fear that this huge Mikey money-suck black hole may torpedo the whole station? I mean 91X happens to be kicking ass in the ratings right now, but I don't think anyone will accuse them of putting out genius, inspired radio. And you certainly won't hear that about KGB or Rock 105. I could accept it if the Mikey show but was producing ratings. As it is, it is crap, it is ruining the stations brand as a quality music outpost, it is a ratings failure, and may in fact tip the entire boat over.
 
to canyou....I am sorry, but KGB has great talent. Coe hasn't been around forever because she has no talent. Why don't you listen......and see what I am talking about. She is a legend. And they don't make people kinder or nicer. And Bryan is an encyclo of music knowledge. I am just saying.....Thanks
 
WE just disagree on what "great" is. To me "great" is not Brian Schock. But to you, he is. So be it. The point is, this is a solid morning show and they are pulling in decent ratings. They represent a competent way to man a "music intensive" morning show. And if they make you happy, god bless them. KGB's morning show does not run against the grain of what KGB does the rest the day. Not so Mike Esparza.
 
Yeah, I hear you. Mikey's show is completely NOT was 949 represents. I was just saying that KGB has solid people in the morning. They naturally were put under intense scrutiny and I think they are doing a really good job, with the cool of real pros...never bagging on people. I guess I want people to support good people...not hypocrites, mean-spirited, egotists. But I get what you are saying...and I concur. Thanks for letting chime in
 
Its called talent, Mikey has none and DSC has more in Dave's toe nail than Mikey will ever have! Again when he got born again his show sucked, what he doesnt get is that immature 16-40 year old white males were mainly listening to his show, and what they want (as most men do) is T & A!! he stopped the strippers and started talking about nothing, then he became so infatuated with his own voice that he started trying to find mics that would make him sound more bassy!! (true story CC went through about 6 mics, and various mic processors to try to make him sound like Stern). I feel bad for Cliff and Company but that is radio, one day your wanted the next your not, and sometimes its just because they dont like the way you comb your hair??

The reason Lincoln hired Mikey is because his ratings were better on Rock than their morning numbers were, but he didnt bother to ask his crew to go to, because his ego was as big as his belly, and he thought he was the show!

And by the way Coe Lewis is one of the greatest women in all of radio, I have had the priveledge to work with her twice, she knows the music inside and out and she is great on the air. I LOVE COE!

DSC Love your show have been a fan since 98 and always will be! Bring back Skeeter, and Mrs. Schutte!!
 
Today the show devoted a segment to farting. And like every other bit they do, the Woods guy laughs hysterically. Apparently that's the reason this guy is here, so he can guffaw on cue. This isn't just your garden variety sidekick "oooh" or "ahh" expletive. This is a full-blown funniest-thing-I've-ever-heard convulsive squeal. And he does it all the time. Look, if L-F is pending all this money on this morning mess, can't they go just a little further ad get one of those morning show coaches to tell them this is unnatural and annoying?
 
I get the feeling a lot of you guys think you could do a better job programming, promoting and creating content than the folks who are actually paid to do so. If that's the case, why not quit quibbling about it on an Internet forum, get off your butts and go market your talent? You can do better? Go do it. But please, please, quit playing Coke vs. Pepsi... it's just getting old.

-- Doc
 
Unfortunately, most major programming decisions for radio these days are made outside of the local markets. What works in SD wont work in San Antonio and so on. If you are in the market you can get a good grasp on what the people want. That is why 933, 94.1 are so successful is that they have Jimmy Steele in the market making the music and programming decisions, and the stations are still going gang busters even after playing morning show musical chairs!

Its an expensive mistake when you hire a morning show away from a station just to find you need the whole ensemble and you get a one man band. Something tells me that Mikey wont be renewed
 
Hey Dr.Wu: This board is just a pasttime for people like you and me who used to work in, or know a little about about radio. What we say here essentially means nothing. I am merely pointing out the obvious trainwreck that is the Mikey show, and logically explaining why I think that it is. If you disagree with me, then you post your 2-cents up just as I did and deconstruct my logic. If I am wrong about anything, please spell it out. But just don't say I don't have a right to analyze this corporate sinkhole. It's fun! Even though this blog is generally harmless, I think some constructive thoughts do come out of this. The Mikey Show is kind of like Charlie Sheen. It's a very expensive disaster that is unfolding right before our eyes. And the 1700-plus views on this blog seem to indicate that others have the same infatuation with this unscripted reality show.
 
Oh and more one thing. We can play "coke vs. pepsi" all we want. If you had access to the rankings of the Mikey Show for the last three PPM's, and if you knew what a drag the show is on the L-F bottom line and how it was tanking the image of the rest of the station, you would not portray it as merely a coke vs. pepsi comparison thing. This is what happens when a hamfisted financial company tries to come in and oversee a creative venture like radio and it just goes the wrong way. You don't see this, but there are plenty of us who do. This is kind of like media monster Rupert Murdoch taking over myspace and then letting it die a sad death due to a lack of nurturing and a great lack of creative vision. Because of the financial hole Mikey put L-F in, they had to blow out the KSON morning show which was hailed as the best major market show in the country by the Academy of Country Music the day after they were blown out. I'm telling you, this whole episode would make a great documentary!
 
In politics money doesn't necessarily get you elected. I like those news items that tell us that Meg Whitman spent like $2 on each vote she got while Jerry Brown spent like 15-cents per vote or whatever it was. I wish we could get the same matrix for morning shows...so we could compare what 91-X spends for its morning show (Oz Medina) and what 94/9 drops on the five-person Mikey Show. Oz is soundly beating The Mikey Show in 25-54 and it has done so for the last 2 months. Yet people who know, tell me that Lincoln Financial is spending over eight times for the Mikey mess just so it can get its ass kicked by one guy who plays music. On what planet would this be considered good business? The Mikey show continues to be a radioactive radio meltdown. Over at KBZT it's like the molten uranium is seeping into the water supply, thanks to the brain trust that bought into the Mikey show fiasco. Pity, since sister stations KSON and KIFM are showing healthy gains and bright futures. Quick Lincoln Financial! Fire more KSON morning shows! Put up more Mikey billboards! More Mikey bus signs. Apply more lipstick to that pig!
 
canyouhearmenow said:
In politics money doesn't necessarily get you elected. I like those news items that tell us that Meg Whitman spent like $2 on each vote she got while Jerry Brown spent like 15-cents per vote or whatever it was. I wish we could get the same matrix for morning shows...so we could compare what 91-X spends for its morning show (Oz Medina) and what 94/9 drops on the five-person Mikey Show. Oz is soundly beating The Mikey Show in 25-54 and it has done so for the last 2 months. Yet people who know, tell me that Lincoln Financial is spending over eight times for the Mikey mess just so it can get its ass kicked by one guy who plays music. On what planet would this be considered good business? The Mikey show continues to be a radioactive radio meltdown. Over at KBZT it's like the molten uranium is seeping into the water supply, thanks to the brain trust that bought into the Mikey show fiasco. Pity, since sister stations KSON and KIFM are showing healthy gains and bright futures. Quick Lincoln Financial! Fire more KSON morning shows! Put up more Mikey billboards! More Mikey bus signs. Apply more lipstick to that pig!
Click to expand...

It hurt losing your Lincoln gig didn't it?
 
I never worked for Lincoln Financial or Jefferson Pilot. But please Mr. Hud....er....Mr. Darn....was anything I just said wrong or inaccurate? I hope you appreciate my spirited asides. Just as I welcome seasoned vets like you to tell me I'm full of it or half-right or whatever. I urge you to use logic or experience or facts or anything to tell me I'm off base.
 
EXACTLY radiojomo. The point is, after almost a year and a half, and in spite of all the outdoor advertising, it is clear this dog won't hunt. This crew of radio amateurs was thrown together when Mikey promised he came with his old crew. When his old crew said they would rather at stay at Rock 105 for even less money because they couldn't stand Mikey, this allowed the Lincoln Financial braintrust to come up with this expensive bridge to nowhere. This is an example of what happens when you Frankenstein a morning show together with a bunch of random people and let them be lead by an anchor who wants to talk about his pedicures and rubdowns AND THEN you pay them way more than what they are worth.
 
So CYHMN, What is it you propose LF do to correct the situation? Fire Mikey and pay him off for his contract? Bring back Cliff? Make Halloran the GM? What is it you want? You seem to be really, really emotionally involved in this thing, and it really doesn't mean shit to a tree (to quote Grace Slick).
 
As I said before, the continued floundering of 94/9 in the ratings and the coincidental decrease in revenue, makes the corporate big wigs want to look at pulling the plug on this this whole money swallowing rathole 94/9 has become. Do you understand that? No one likes to keep losing money. But 94/9 at its best was named by many (including Rolling Stone) as one of the best radio stations in the country. It would be a shame to lose this treasure just so this loss leader hack can suck a half million out of the enterprise each year. His salary is much too much of 94/9's total income. This is what led Clear Channel to dump Jeff & Jer and DSC: they were just sucking too much money out of the building in proportion to the overall income. Can you understand that Mr. Engineer?

Solutions?: Since Rock is hurting even more than 94/9 at this time, maybe Rock 105 would agree to take Mikey back and reunite him with....wait....that can't happen because they all hate him over there.

Bringing Halloran back won't help since the morning sucking sound will continue. Besides I'm sure the new Southerners who now call the shots have no idea what Halloran is all about. You know the old saying. Never try to teach a pig to sing. It wastes your time and it annoys the pig. It's like trying to get Jethro to understand what Andy Warhol means. Ain't gonna happen.

Bringing back Cliff etc won't help. His getting sacked was maybe a result of Mikey's bottom line suck but it won't help save 94/9. That's water under the bridge.

I would say the only benefit that Mikey brings us is hours and hours of fun on this lively blog. Sorry I couldn't be more constructive Mr. Engineer.

Oh, and by the way, if ANYTHING I said is untrue or off base, please let me know.

Next entry: Mikey's numbers 18-34 and 25-54 versus Oz on 91X.
 
So I take it you really don't like Mikey and think he should be fired and his contract paid off. Do I have that right Mr. Now? Because up to this point I've been kind of confused about what you really think. I'm really not so bright 'cause what I do is screw the wires together.
 
Just when I thought the show was over! Wait, let me get my popcorn ;D

-- Doc
 
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