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The Fan-Ratings

returnofbongo said:
So February came out today. How did the Fan do? ;D
Click to expand...

In Men 25.54, they are 31st with a 1.3... while the #1 station in the demo, KLNO, has a 6.8.
 
I'd like to see those complete numbers eduardo... have a link by chance?would like to see how other sports stations fared in the demo....


the numbers I saw reflected #1 KLNO with a 5.8 and KRLD-FM with a 0.7.... :'(
 
6a-7p, m25-54
KTCK 6.8
ESPN 3.4
KRLD FM 1.5

6a-Mid
5.2 KTCK
3.0 ESPN
1.3 KRLD FM

Glancing through the dayparts, in that demo (M25-54) Ticket is first or close to it (KLNO or KZPS beats them here and there) ESPN is anywhere from 5th to 15th, while KRLd-FM has trouble getting above 19-21st.

And thats 21st IN THEIR DEMO. Not 21st overall, 21st with the people they're supposedly most appealing to...
 
So explain this to me just really quick.

If I remember correctly the last time numbers were put out the fan had a .8? or something like that?


They now have like a 1.3-1.5, have they gone up any in there demo or are they still in the same pit with just a little higher number?
 
M25-54 M-Su, 6a-Mid, they're a 1.4 (Jan book) to a 1.3
6a-7p, a 1.3 to a 1.4

Looks to be the same as I spot check, some areas down a point or two, some up a point or two, overall flat and horrible in the demo...

I really don't want to dig and try to find where that .8 might have come from, but my first guess would be that's a 6+ or 12+ number. If they're at a 1.4 M25-54, dilute that number with some women, some youngsters and some seniors, and you probably could get it to a .8
 
It is interesting that they bring in Bigby on the heals of another terrible book. I have to believe that Gavin's days are numbered (David Henry's as well). Regardless of weather or not Bigby is day to day management, he is now the OM. Why would you need an OM (who is a programmer) and a PD who has done nothing (except allow the total destruction of a once great franchise)?
 
Isn't it interesting that The Fan's highest rated show is the only "non-sports" show in the lineup? And I am sure that if Jagger were allowed to go all the way until 10:00 that daypart would be even higher - the 9:00 to 10:00 hosts are surely bringing them down...

Men 25-54 Total Week

Jan. Feb.

Ticket 4.7 (3) 5.2 (3)

ESPN 3.6 (4) 3.0 (8 )

Fan 1.4 (20) 1.3 (19)



Men 25-54 M-F 6a-10a

Jan. Feb.

Ticket 7.5 (1) 8.0 (1)

ESPN 5.1 (4) 4.1 (6)

Fan 1.4 (23) 2.5 (12)


Men 25-54 M-F 10a-Noon

Jan. Feb.

Ticket 4.7 (5) 6.6 (3)

ESPN 3.6 (6) 2.2 (16)

Fan 1.4 (18) 1.6 (21)


Men 25-54 M-F Noon-3p

Jan. Feb.

Ticket 5.1 (4) 5.4 (3)

ESPN 2.9 (12) 2.8 (12)

Fan 1.4 (24) 1.6 (23)


Men 25-54 M-F 3p-7p

Jan. Feb.

Ticket 6.3 (2) 6.6 (1)

ESPN 4.6 (4) 3.6 (5)

Fan 1.3 (21) 1.4 (18)
 
jeffdfw said:
Isn't it interesting that The Fan's highest rated show is the only "non-sports" show in the lineup? And I am sure that if Jagger were allowed to go all the way until 10:00 that daypart would be even higher - the 9:00 to 10:00 hosts are surely bringing them down...

Men 25-54 Total Week

Jan. Feb.

Ticket 4.7 (3) 5.2 (3)

ESPN 3.6 (4) 3.0 (8 )

Fan 1.4 (20) 1.3 (19)



Men 25-54 M-F 6a-10a

Jan. Feb.

Ticket 7.5 (1) 8.0 (1)

ESPN 5.1 (4) 4.1 (6)

Fan 1.4 (23) 2.5 (12)


Men 25-54 M-F 10a-Noon

Jan. Feb.

Ticket 4.7 (5) 6.6 (3)

ESPN 3.6 (6) 2.2 (16)

Fan 1.4 (18) 1.6 (21)


Men 25-54 M-F Noon-3p

Jan. Feb.

Ticket 5.1 (4) 5.4 (3)

ESPN 2.9 (12) 2.8 (12)

Fan 1.4 (24) 1.6 (23)


Men 25-54 M-F 3p-7p

Jan. Feb.

Ticket 6.3 (2) 6.6 (1)

ESPN 4.6 (4) 3.6 (5)

Fan 1.3 (21) 1.4 (18)
Click to expand...

To give proper credit of the source, it appears the numbers were cut-and-pasted from the Observer blog: http://blogs.dallasobserver.com/sportatorium/2009/03/february_09_radio_ppm_ratings.php

Observations:
(1) KTCK is up across the board. KESN is down across the board. It seems more often than not, if a third competitor comes along in a situation where you have two stations and one much stronger than the other, generally the #2 rated station takes the hit. We saw this in the '80s when we used to have 3-way CHR battles -- KAFM/KZPS paid the price when KTKS came along, not KEGL. KTKS then paid the price when KHYI came along, not KEGL again. If you are already everyone's second choice, it is not a stretch that those listeners are not overly loyal and are willing to try out alternatives.

(2) Maybe it is my imagination, but lately when flipping through the dial at lunch or on the way home from work, KRLD-FM seems to be spending some time on non-sports topics (rating movies, etc.).

(3) KESN (in local shifts) and KRLD-FM seem to be about 90% Cowboys talk when talking sports. Although the Cowboys are the 800 lb gorilla in this market, I wonder if so much talk in the off-season wears thin when most of the time there isn't much news coming out. In February, both stations were still psychoanalyzing Tomo Romo's speech after the lost in Philly from 6 weeks before. Even amongst hardcore Cowboys fans, surely the shelf life of that had passed by then. Between the non-sports segments, the staff vs. Lake Highland girls basketball talk, the midday shows showing some love to the other teams in town, at least on KTCK, the amount of time re-hashing old Cowboys news is much less than the other two stations. Clearly, that isn't hurting them.

(4) Whether or not you like KTCK's staff, I think they win since I think they "get" its about entertaining the audience in addition to providing opinions and analysis. In the Internet age, there are numerous sites to get stats, analysis, etc. On radio, most listeners want to be engaged and entertained as well; otherwise, they could just get all the information on-line (and let's face it, seldom is a local sports radio station breaking any news...more often than not, the hosts are relaying information from news wires, the local papers, and various websites).

I don't think ESPN or KRLD-FM gets that (or most sports stations around the country). Too often the analysis is shallow or the opinions just repeating what was read in the paper...worse, it is often painful to listen to and not entertaining (Michael Irvin's KESN midday show; the 9AM-noon shift on KRLD-FM come to mind). It's not easy, but it is possible to provide talk that is entertaining...even to people who are not hardcore fans. For example, I don't care anything about golf...but periodically KTCK will have CBS golf analyst David Ferherty on there. I'll listen to it since he's pretty funny and can talk about golf in an entertaining way. Likewise, Stars analyst Daryl Reaugh makes hockey talk each week entertaining to a broader audience than would otherwise be interested in a hockey segment. On TV, the NBA studio crew on TNT likewise does a good job at making those segments accessible to both hardcore fans and casual watchers.
 
TXchipk

That pretty well says it all. 1053 of course will have a ton of Ranger players on the air, couple of weeks ago Ben and Skin had Charles Barkley, Pete and Mrod had Verne Lundquist, and Greg Hill and the other guy had the Moats guy on, so there is some effort there (although I don't think enough) to line up guests with interesting stories. The Cowboys talk really is too much. Seems like the fan is being told "hey if your getting 2 or 3 calls on the subject keep going with it for 2, 3 or 4 segments" when really they should have moved on.
 
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