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The Fan-Ratings

txchipk said:
I don't think ESPN or KRLD-FM gets that (or most sports stations around the country). Too often the analysis is shallow or the opinions just repeating what was read in the paper...worse, it is often painful to listen to and not entertaining (Michael Irvin's KESN midday show; the 9AM-noon shift on KRLD-FM come to mind). It's not easy, but it is possible to provide talk that is entertaining...even to people who are not hardcore fans. For example, I don't care anything about golf...but periodically KTCK will have CBS golf analyst David Ferherty on there. I'll listen to it since he's pretty funny and can talk about golf in an entertaining way. Likewise, Stars analyst Daryl Reaugh makes hockey talk each week entertaining to a broader audience than would otherwise be interested in a hockey segment. On TV, the NBA studio crew on TNT likewise does a good job at making those segments accessible to both hardcore fans and casual watchers.
It's often repeating what was in the paper because it's often the same people writing it as talking about it. And I think that's part of the problem. Non-radio people doing radio. From guys like Colishaw and Richie Whitt, to the sports has-beens like Irvin, Salsbury, Greg Hill, etc, there's a lot of people who are on the radio not because they're entertaining radio personalities, but because they have supposed sports knowledge. And if they can impart their sports knowledge AND be entertaining, great. But I don't think that's happening with those guys.

Take those midday numbers ESPN vs KTCK. KTCK either doubles or triples ESPN's ratings. This, a Cowboy town, and people would rather listen to some old fuddy duddy like Norm, versus an actual Cowboys hall-0f-famer? maybe it's because the hall of famer is painful to listen to, and because Hitzges is a 30 veteran at BEING ENTERTAINING.

I'm with you Txchip, I'd rather listen to 10 minutes with Reagh or Feherty than an hour of one of those Cowboys shows with Jerry butt kisser (MSpagnola, BSham, bill jones) and some player chosen because his name has marquee value, not becaus ethey're a good interview. I remember being stuck in traffic last fall, and hearing one of those Cowboys shows where they were drawing for tickets live on the air. Let me tell you, FASCINATING radio. "Joe Smith from Mesquite, you here? you've won a pair of tickets to see the Cowboys this weekeknd, let me put my hand back in the bucket, okay, Davey Jones of Clarksville, YOU'VE won a pair of ticket..."
That went on for a whole segment. And it was like rubbernecking at a car accident. I didn't want to stay around and listen, but I coudn't tear myself away. I wanted to see how long such non-entertainment could go on. Why would ANY radio listener care about who won tickets at the remote location?

But that's indicative of people who don't realize that their job is to entertain me.
 
Is it just me, or are KRLD-FMs ratings actually going up, but somehow everyone is still bashing them...Sure they aren't competing with 1310 yet, but noone realistically expected that in the first year.
 
Please explain how this is going up...

RANK, PERSONS 25-54
DEC HOL JAN FEB
KRLD-FM 18t 28 30t 32

I believe the idea is to get closer to the #1 spot - not move away from it...
 
jeffdfw said:
Please explain how this is going up...

RANK, PERSONS 25-54
DEC HOL JAN FEB
KRLD-FM 18t 28 30t 32

I believe the idea is to get closer to the #1 spot - not move away from it...

Gee thanks Jeff.

Any moment now, we'll get the standard lecture from a CONsultant explaining that revenue and ratings don't go hand-in-hand, and that revenue is more important than the rating. :p
 
Just glad to have a station that talks all sports, all the time. Just for kicks, while the Hardline was talking NCAA basketball, I switched to B&S on the Fan. They were talking about if it was wrong to let their kids run wild in a restaurant.
 
jeffdfw said:
Please explain how this is going up...

RANK, PERSONS 25-54
DEC HOL JAN FEB
KRLD-FM 18t 28 30t 32

I believe the idea is to get closer to the #1 spot - not move away from it...

Men 25-54 M-F 6a-10a
Jan. Feb.
Fan 1.4 (23) 2.5 (12) +1.1

Men 25-54 M-F 10a-Noon
Jan. Feb.
Fan 1.4 (18) 1.6 (21) +.2

Men 25-54 M-F Noon-3p
Jan. Feb.
Fan 1.4 (24) 1.6 (23) +.2

Men 25-54 M-F 3p-7p
Jan. Feb.
Fan 1.3 (21) 1.4 (18) +.1

^Sure, none of that is a ridiculous gain, except for Jagger's show, but they are all going up. Yes?
 
So is the fact Bigby is coming down from Detroit going to help? Heard he has turned around more than one station on his resume to be close to the top of ratings. Anyone else know of this???
 
Bigby was the PD at WIP in Philadeplhia back in the early 90's. Not sure what he's got on his resume before that, but WIP used to be a ratings monster...

Of course after that he went to KRLD, and i don't think any of us are going to be be saying he 'turned... around that station" or gotten them 'close to the top of the ratings'.

Unless you consider 27th (Feb PPM) amongst Person 25-54 to be 'close to the top of the ratings'.
 
How long has he been in Detroit? How long ago was he at KRLD? Timeline?

Thanks Little 1, got more?
 
analog78 said:
How long has he been in Detroit? How long ago was he at KRLD? Timeline?

Thanks Little 1, got more?
He was, IIRC, at KRLD around 2006. The story I've heard is that it was a total abortion. Sports guy coming in, with his sports mentality, and trying to tell the 'serious' news folks at KRLD how to improve their product. And the serious news people wanted nothing to do with anything he said, because they'd rather be 'real' newspeople (and drive their station into the ratings hole it's now in) rather than radio entertainers.

Of course, being real newspeople has driven that station to 27th P25-54; It's put them where the VAST majority of their listeners are 55+, if not 65+, and only the fact that they have a decent cume keeps them getting any advertising...
 
Wasn't Bigby the genius who told everyone to start overpronouncing the K in the call letters. "KAAAAAAAAAAAAAAAAAYYYYYYYYY rld."
One of the funniest sound bites was a traffic reporter who over did the "K" so much it was an obvious jab at Bigby.
 
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