The FNX moment of truth?

[WRKOLD]

Really? Isn't this horse dead already?

Look at the demos. 6 plus numbers mean nothing to agencies. You've got to look deeper at the 18-49 numbers. You can even break it down further. Look at college educated. Look at higher income. Look at the bigger picture because that's what's being bought, not 6 plus numbers. They are meaningless.

WFNX does not kill it 6 plus, but still makes money by selling to buyers who are interested in a college educated, higher income audience. And for the last time WFNX is not going away. FNX has lived with these kind of ratings since the mid nineties. PMCG is in full support of WFNX and the format.

If anyone is going to flip because of PPM, its WBCN. Look beyond their 6+ and peek at their 18-49. WBOS is hurting WBCN far more than FNX.

Hey Ciao! Glad to see the Feds gave you back your internet access.

Ed, I listen to The Sandbox every morning, but to say all is well would be lying. The Phoenix just made huge cuts as ad revenue is way down. I'm sure that add sales in radio aren't doing any better. Your show employs several full time people when the same ratings could be had for just 2.

 

[fnx-ed]

WRKOLD - I stated that WFNX is not going away. I never spoke of anything going on with The Phoenix. Ad revenue is down all over the place. As I understand it there is a recession or something going on...

I do appreciate you listening! Now make friends with someone with a meter and tell them to listen.

 

[Retro]

One thing I have always wondered about, how is 'FNX able to be owned by the Boston Phoenix when they are technically in the same market?

 

[JIBGUY]

Because its not a DAILY paper; and its in a market where there ARE daily papers (for now).

 

[Retro]

Ahhh, thanks JIBGUY!