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The Future Of WYSP?

DToTheJ

DToTheJ

We already have one thread going about the firing of Kidd Chris and station PD John Cook (and whether or not Opie & Anthony would return to WYSP for a third time), so I thought I'd start a new one focusing on what the future holds for the station as a whole.

Usually, when the host of a major drive show and the PD of that station are let go in the same sitting, it could possibly mean a different direction for 94.1 FM. Even in the rock-friendly PPM's, WYSP ain't getting no respect. WMGK, WRFF and WMMR (in order) are all in the top 10 in the latest cume survey, while 'YSP is sitting at 15th place. They're getting their clock cleaned even worse in the latest share survey, perched at 19th place ('MMR and 'MGK in the top 6; 'RFF in the 'teens). Perhaps the suits at CBS are of the opinion that neophyte WRFF (happy birthday, by the way) just walked onto the scene and stole 'YSP's thunder. Would it even worth hanging onto mere crumbs of a plentiful rock listening audience?

Would it be right for CBS Radio to take WYSP in a completely different direction? And if so, which direction? What format holes - ones that make money - are there in this market? Would it be prudent for CBS to take their top-billing sports talker WIP and transfer it to the more powerful 94.1 FM, if anything, possibly to prevent Greater Media to move their own ESPN AM sports talker to 97.5?
 
The station is a mess, even before Chris was fired, but think they stay the course with the current rock format.

I suspect it CBS management had faith in KC they would have stayed with him interesting to see how his April numbers will look that will be released next week.

Maybe YSP was laying the groundwork for weeks and they have a new morning show set to go shorty?

Here is a crazy idea. Stern comes back performing a show similar to what 0&A had contracted with YSP.
 
WYSP sounds EXCELLENT as a rock station. the only difference will be no kidd chris anymore, and have all music 24/7. (i hope so anyway)

CBS: do not kill YSP again. they rock! so does MMR, but its good to have 6 choices in levittown when one is playing commercials of a crappy song.
 
DToTheJ said:
Would it be prudent for CBS to take their top-billing sports talker WIP and transfer it to the more powerful 94.1 FM, if anything, possibly to prevent Greater Media to move their own ESPN AM sports talker to 97.5?
Click to expand...

I'll say "no" to moving WIP. What possible format could they put on 610 where the revenue from all-sports 94.1 + whatever on 610 would equal what WYSP + WIP are earning now? I'd venture to say that if Greater Media moved ESPN Radio to 97.5, WIP would still beat it, unless they turned it into a much more local station and put Preston and Steve on it.

Looking at the 6+ ratings, the logical place to go if they're going to blow up WYSP would be to go after B-101, perhaps a la "Fresh 102.7" in New York with a "the other at work station is stale and boring" ad campaign. Fresh isn't doing so hot, but 94.1 in Philly would only have one AC competitor, rather than the 2 that Fresh has (Lite-FM and WPLJ). It would need more personality than the New York station currently has.

Oh, and there's no chance Stern comes back to a terrestrial simulcast of his show. Mel Karmazin has emphatically said that he thinks the content-sharing deals like the one involving XM, CBS and Opie and Anthony make no sense for the satellite broadcaster.
 
aindik said:
DToTheJ said:
Would it be prudent for CBS to take their top-billing sports talker WIP and transfer it to the more powerful 94.1 FM, if anything, possibly to prevent Greater Media to move their own ESPN AM sports talker to 97.5?
Click to expand...

I'll say "no" to moving WIP. What possible format could they put on 610 where the revenue from all-sports 94.1 + whatever on 610 would equal what WYSP + WIP are earning now? I'd venture to say that if Greater Media moved ESPN Radio to 97.5, WIP would still beat it, unless they turned it into a much more local station and put Preston and Steve on it.

Looking at the 6+ ratings, the logical place to go if they're going to blow up WYSP would be to go after B-101, perhaps a la "Fresh 102.7" in New York with a "the other at work station is stale and boring" ad campaign. Fresh isn't doing so hot, but 94.1 in Philly would only have one AC competitor, rather than the 2 that Fresh has (Lite-FM and WPLJ). It would need more personality than the New York station currently has.

Oh, and there's no chance Stern comes back to a terrestrial simulcast of his show. Mel Karmazin has emphatically said that he thinks the content-sharing deals like the one involving XM, CBS and Opie and Anthony make no sense for the satellite broadcaster.
Click to expand...

94 would do better in parts of Jersey where WBEB is unlistenable, where all the others are still strong. but YSP aint going anywhere
 
I'm banking on a "Fresh". Chris said from the start (mornings) that the station depended on him moving to mornings. The ratings are no better than when they were all talk.

I'm beginning to understand why they hired disposable on air talent for the rest to the afternoon. Just in case they ever had to pull the plug on the whole operation.
 
aindik said:
Looking at the 6+ ratings, the logical place to go if they're going to blow up WYSP would be to go after B-101, perhaps a la "Fresh 102.7" in New York with a "the other at work station is stale and boring" ad campaign. Fresh isn't doing so hot, but 94.1 in Philly would only have one AC competitor, rather than the 2 that Fresh has (Lite-FM and WPLJ). It would need more personality than the New York station currently has.
Click to expand...

I would agree that "Fresh" could be a good possibility if 94.1 were to change formats from rock. Keep in mind that just last year, CBS registered the domain fresh981.com, which was speculated to be a new website for WOGL.

Then again, didn't B101 get the rights to the "Fresh" name in this market? If so, CBS would have to come up with a new name for the station.
 
I like the rock they have as it is. I like Spike doing his Midday thing. At least he's trying... something.

My suggestion would be to just tweak the format, and bring back some more of the 80's rock scene, and a little different 90's stuff, and not the same Nirvana/Pearl Jam/ Green day songs every time.
 
DToTheJ said:
aindik said:
Looking at the 6+ ratings, the logical place to go if they're going to blow up WYSP would be to go after B-101, perhaps a la "Fresh 102.7" in New York with a "the other at work station is stale and boring" ad campaign. Fresh isn't doing so hot, but 94.1 in Philly would only have one AC competitor, rather than the 2 that Fresh has (Lite-FM and WPLJ). It would need more personality than the New York station currently has.
Click to expand...

I would agree that "Fresh" could be a good possibility if 94.1 were to change formats from rock. Keep in mind that just last year, CBS registered the domain fresh981.com, which was speculated to be a new website for WOGL.

Then again, didn't B101 get the rights to the "Fresh" name in this market? If so, CBS would have to come up with a new name for the station.
Click to expand...

True true, and when Chris brought it up on the show he used "Y94", though I'm guessing that stems from his experience in a former market what with the history of "Y" in Philly.
 
Captain Obvious said:
My suggestion would be to just tweak the format, and bring back some more of the 80's rock scene, and a little different 90's stuff, and not the same Nirvana/Pearl Jam/ Green day songs every time.
Click to expand...

Well, Michael Klein was just on The Radio Racket, and he reports that WYSP has done away with most of the currents and "going back to the stone age", if you will...
 
DToTheJ said:
Captain Obvious said:
My suggestion would be to just tweak the format, and bring back some more of the 80's rock scene, and a little different 90's stuff, and not the same Nirvana/Pearl Jam/ Green day songs every time.
Click to expand...

Well, Michael Klein was just on The Radio Racket, and he reports that WYSP has done away with most of the currents and "going back to the stone age", if you will...
Click to expand...
Klein said a press release was sent out 6 WEEKS ago by some special interest group calling out CBS Radio, WYSP, the Show, and the song SPECIFICALLY, asking for calls to the station to tell them not to play the song and calls to advertisers. On Monday, the press release started making E-MAIL rounds. Yet WYSP claims they never received it.
 
How about they just throw in the towel and become "Mix 94.1", or "Y-94"? Go more modern and upbeat than B-101 and bring back John Lander from sister station "Mix 98.5" in Boston for mornings. It could be refreshing and also slice away at Ben-FM too. If you can't get Lander than dare I say it put Barsky back in mornings. The listener that CBS would be aiming for likely grew up listening to Barsky ot Lander anyhow. A natural progression really. When you grow up even more you start listening to WOGL.....makes sense I think.
 
PhillyWatch said:
I'm banking on a "Fresh". Chris said from the start (mornings) that the station depended on him moving to mornings. The ratings are no better than when they were all talk.

I'm beginning to understand why they hired disposable on air talent for the rest to the afternoon. Just in case they ever had to pull the plug on the whole operation.
Click to expand...

best point of the thread, i believe. i just hope the execs don't decide yet again to comb the nation for the latest mid-market morning show to get more than a five share. there's plenty of local talent to work with, and philly has always been fond of its own. they should focus on updating the playlist, because there is a ton of great music not being played, as seen by the success of upstart "iPod" station 104.5, which all the execs thought would fail as they hung on for dear life to all talk -- and we all know how well that worked out:)
 
I just had a thought.

WYSP, of course, is the flagship of the Eagles. Starting this year, Eagles games will also be simulcast on WIP. If I recall, one of the feeds is going to have a different delay setup.

Which begs the question: Would a "Fresh" format conform with Eagles broadcasts? Then again, CBS-owned "Dave-FM" (AAA) in Atlanta has been the Falcons flagship for years.

It also makes me wonder if perhaps the Eagles made the deal for WIP in the event that WYSP could eventually change to a format on which the Eagles would not fit.
 
End the speculation..Michael Klein reports today in the Philadelphia Inquirer that the station is staying as a Rock format per their General Manager.
 
joe56 said:
End the speculation..Michael Klein reports today in the Philadelphia Inquirer that the station is staying as a Rock format per their General Manager.
Click to expand...

And everyone knows that a GM would never mis-lead a reporter... ::)
 
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