What will the Harbor look like in the future will it stay on, Will it become another format after the holidays, or will it move to a stronger signal?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
The Harbor in the future
- Thread starter Mattcatlover456
- Start date
Stronger signal?They only have Jamn and Kiss and I can't see them killing those off or swapping ex. Jamn 101.7,Harbor 94.5...unless someone will sell another FM to CC
It will stay the same. Expect no changes in the anywhere near future.
Could see them running Matty clips all day like some Bob & Tom stations in western U.S.
What you see is what you get. It's a decent station, low cost, no jocks.
1200 could flip to all Christmas for awhile maybe slightly older stuff, on the Ancient Modulation band.
I hope "The Harbor" can switch to (Mia) as well be on 1430am, have it on both. Because at this current moment, there is way too many Rock and Roll stations in Boston. Not everyone likes Rock and Roll music. Trust me on that!
LAUROJRM said:
You don't waste an FM signal in a market with less than 10 percent Hispanic population on a Hispanic music format, you just don't. This isn't like hip-hop, where there's significant crossover appeal. Mia is a canned format best suited for marginal-signal AMs in markets like Boston.
I agree, not everyone likes rock 'n' roll. The problem for radio in Boston is that there aren't enough people in money demographics that don't. My home market, Hartford, has a higher percentage of Hispanics than Boston's and hasn't had a Hispanic FM since WLVH ran out of money about 25 years ago.
Not everyone likes Rock and Roll music, but they put it on for those that do--a majority
of listeners. Just like there's a political candidate who not everybody likes, but he got the majority of the votes and is in office for four more years, if you know who I mean. Sorry, but if you don't like what's on the radio work to change it* or get together with a bunch of people with money who'll
buy a station and put it on. Then you can all be happy.
*--prove to the existing owners that it will succeed and there is a demand for it. Or get specialty
shows for it on some stations, or podcast it etc
of listeners. Just like there's a political candidate who not everybody likes, but he got the majority of the votes and is in office for four more years, if you know who I mean. Sorry, but if you don't like what's on the radio work to change it* or get together with a bunch of people with money who'll
buy a station and put it on. Then you can all be happy.
*--prove to the existing owners that it will succeed and there is a demand for it. Or get specialty
shows for it on some stations, or podcast it etc
okaaayyy
LAUROJRM said:
Just for fun - I started crunching a few numbers back when WFNX was getting sold. I've heard the whole "Boston deserves/needs/should have a Spanish FM station" since I worked for Pat Costa in Methuen almost 10 years ago. And while it's a bit weak in the "hard numbers" category - it's a good, simple explanation as to why a Boston station (The Harbor specifically) won't go Spanish anytime soon.
https://docs.google.com/open?id=1DoL8FHAPk2Ems_sgr4UyXg6Gk_x61eLL1Z9g23_J6atepVkAlb6CfDjDZnuz
Marc Lemay
And if the link doesn't work...
Total cost to buy Annual Cost @ 20 yrs Monthly Note to Bank
$14,000,000.00 $700,000.00 $58,333.33
Monthly Expenses
Monthly Loan Payment ($58,333.33)
Rent @ $5.00/sf ($25,000.00)
Office Utilities ($1,000.00)
Office Supplies ($500.00)
Music Licensing ($2,000.00)
Tower Lease ($5,000.00)
Contract Engineer ($1,000.00)
Total Monthly Expenses ($92,833.33)
Salaries Monthly
General Manager Salary ($50k annual) ($4,166.67)
Morning Drive Host ($40k annual) ($3,333.33)
FT Air Personality ($30k annual) ($2,500.00)
FT Air Personality ($30k annual) ($2,500.00)
FT Air Personality ($30k annual) ($2,500.00)
PT Air Personality ($20k annual) ($1,666.67)
PT Air Personality ($20k annual) ($1,666.67)
Total Salaries/Monthly ($18,333.33)
Benefits ($4,583.33)
Total Monthly Payroll ($22,916.67)
Total Overall Monthly Expenses (226,916.67)
Total Annual Expenses (2,723,000.00)
Total Revenue 863,700.00
Annual Total Revenue Generated (1,859,300.00)
Total cost to buy Annual Cost @ 20 yrs Monthly Note to Bank
$14,000,000.00 $700,000.00 $58,333.33
Monthly Expenses
Monthly Loan Payment ($58,333.33)
Rent @ $5.00/sf ($25,000.00)
Office Utilities ($1,000.00)
Office Supplies ($500.00)
Music Licensing ($2,000.00)
Tower Lease ($5,000.00)
Contract Engineer ($1,000.00)
Total Monthly Expenses ($92,833.33)
Salaries Monthly
General Manager Salary ($50k annual) ($4,166.67)
Morning Drive Host ($40k annual) ($3,333.33)
FT Air Personality ($30k annual) ($2,500.00)
FT Air Personality ($30k annual) ($2,500.00)
FT Air Personality ($30k annual) ($2,500.00)
PT Air Personality ($20k annual) ($1,666.67)
PT Air Personality ($20k annual) ($1,666.67)
Total Salaries/Monthly ($18,333.33)
Benefits ($4,583.33)
Total Monthly Payroll ($22,916.67)
Total Overall Monthly Expenses (226,916.67)
Total Annual Expenses (2,723,000.00)
Total Revenue 863,700.00
Annual Total Revenue Generated (1,859,300.00)
To break it out:
1) You forgot interest on that $14,000,000.00 loan. You could count the number of cash buyers out there on your fingers.
2) No commercial space in the greater Boston area is going for $5.00/sq. foot, not even in the bad neighborhoods.
3) Office supplies will run you much more than $500.00 a month. Running off statements and mailing them will just about wipe that out.
4) You'd have a hard time paying a GM that kind of money in an unrated market, let alone Boston. Same thing with your morning personality. We're talking about Boston, a top 10 market.
5) You forgot sales salaries, the business office, traffic, and the receptionist.
Your costs are just way too low.
1) You forgot interest on that $14,000,000.00 loan. You could count the number of cash buyers out there on your fingers.
2) No commercial space in the greater Boston area is going for $5.00/sq. foot, not even in the bad neighborhoods.
3) Office supplies will run you much more than $500.00 a month. Running off statements and mailing them will just about wipe that out.
4) You'd have a hard time paying a GM that kind of money in an unrated market, let alone Boston. Same thing with your morning personality. We're talking about Boston, a top 10 market.
5) You forgot sales salaries, the business office, traffic, and the receptionist.
Your costs are just way too low.
Yea, the numbers are low. If I did a little more leg work and dug numbers for salaries, rent/lease etc., it would be far worse (and further make my point). Part of my reasoning for doing this little experiment was to prove it to myself - to see if it would make business sense, not listener/radio geek sense. However, radio is a business. Businesses like to make money. Radio station owners really like to make money. It just doesn't make sense, especially on a Boston-based stick.
As I said - it is a simple sign of why it won't happen. But, thanks for supporting my reasoning.
As I said - it is a simple sign of why it won't happen. But, thanks for supporting my reasoning.
reelyreal said:
Yes. I will say there's the 102.9 simulcast of Power 800 which at least reaches Merr. Valley/ part of North Shore. You do have that at least, but Boston? Only if they deem it could make them money.Someday maybe but not neccessarily right now.
- Status