The Imus "Announcement"

[mets18]

I read where Connell McShane is out of the picture. Good! He added absolutely nothing to the program.

Looks like Connell is staying.

http://www.benzinga.com/pressreleas...k-re-signs-don-imus-to-simulcast-morning-show

 

[The Voice of Reason]

Well if Louie Dickey wants to throw his money away on a 72 year old has been announcer then far be it from me to tell Louie what to do. Meanwhile, in order to pay Imus his multi-million dollar yearly salary, wanna bet Cumuless, aka the Evil Empire, will fire a few hundred employees.

 

[BurnedOutOnTheBoards]

All I can figure - and this was touched upon in The New York Times Radio Blog story about this - is Imus is still pulling in big ad dollars despite a small TV audience, not much presence west of The Mississippi, and Imus' deterioration as a host. For the life of me, how a sponsor can hear Imus stumbling through the copy and like it makes no sense - although his bit from a reverse mortgage company about taking one out just to screw your relatives was pretty good.....

I really don't think McShane harms the show - he's no McCord, but does bring a bit of level-headedness to the show when Imus starts heading off-base.

Let's face reality...the show will never be as good as when Imus and crew had pretty much free reign to attack everybody in brutal fashion. The Era Of Political Correctness has defanged the sharp edge.

 

[wadio]

The advertising community is populated with sheep and listeners are creatures of habit. Most radio and TV shows run out of gas long before either group notices.