THE KVET SLIDE CONTINUES

[fredcantu]

They might change KVET to Spanish like they did to KLOL down in Houston.

Whoa! A full market Spanish language FM would give CC an entirely different audience and revenue stream. Never thought of that!

BTW-- I went to research the numbers and came up empty. Did Radio-Info pull the ratings section?

 

[willdav713]

They might change KVET to Spanish like they did to KLOL down in Houston.

Whoa! A full market Spanish language FM would give CC an entirely different audience and revenue stream. Never thought of that!

BTW-- I went to research the numbers and came up empty. Did Radio-Info pull the ratings section?

I don't think Austin's ready for that yet. You have 97.1, 104.3, 107.1, and 107.7 for Spanish Language FM. Not to mention K-Love which has English and Spanish programming.

Houston is a different set of tea. You are comparing radio from the 16TH Largest City to the 4TH Largest City.

I could see Cox do it in San Antonio for it's 106.7 signal, plus having the close adjacent on the dial to KXTN would work.

You used to have 92.5, 98.9, 102.7, and 104.9 for choices along with 107.7
Plus since Houston is a larger city with more Hispanics, and Non Hispanics who speak Spanish.
And the cost of living is much lower in Houston and with a whole lot of sprawl.

I emailed Clear Channel about flipping KVET a couple of days ago and made the suggestion for Oldies.

 

[Anonymouse]

I emailed Clear Channel about flipping KVET a couple of days ago and made the suggestion for Oldies.

LOL, I hope they actually check that and give emails more than a little thought.

 

[fredcantu]

I don't think Austin's ready for that yet. You have 97.1, 104.3, 107.1, and 107.7 for Spanish Language FM. Not to mention K-Love which has English and Spanish programming.

But no full market signals. Those are all rim shots and translators. And K-Love doesn't do Spanish in Austin. You may be confusing the locally programmed "Keilah Radio" translator on 106.5.

 

[Anonymouse]

I don't think Austin's ready for that yet. You have 97.1, 104.3, 107.1, and 107.7 for Spanish Language FM. Not to mention K-Love which has English and Spanish programming.

But no full market signals. Those are all rim shots and translators. And K-Love doesn't do Spanish in Austin. You may be confusing the locally programmed "Keilah Radio" translator on 106.5.

Thought 107.1 was a full market signal, or at least close to it.

 

[fredcantu]

If you have half the height and half the power of "the big guys" and you still have to throw a local signal over a community of license 30 miles away from downtown Austin, you are probably a rim shot.

 

[willdav713]

I don't think Austin's ready for that yet. You have 97.1, 104.3, 107.1, and 107.7 for Spanish Language FM. Not to mention K-Love which has English and Spanish programming.

But no full market signals. Those are all rim shots and translators. And K-Love doesn't do Spanish in Austin. You may be confusing the locally programmed "Keilah Radio" translator on 106.5.

Houston has many on them on rim shots with the exception of 101.1, 102.9, and maybe 106.5.

It would probably be a larger expense for Clear Channel to do that with KVET. Maybe they will do that in 5-10 years. But I don't see it on the horizon. KVET would be better off hiring Bo Chase, and flipping to Oldies after KXBT signs off. They would probably bill 3.7-3.9 in the PPM if they transitioned 98.9 on to 98.1, and have Roxanne Wilson do the afternoon drive.

Maybe they are waiting for Veterans Day to be the last day of KVET FM as a Country format, and can handle the slide and dive until then.

 

[Ryan Williams]

Houston is a different set of tea. You are comparing radio from the 16TH Largest City to the 4TH Largest City.

The size of the central city in any market is mostly irrelevant when it comes to radio (and most other things too). What is relevant is the size of the overal metro area. In radio, Arbitron determines the geographical area for a radio market based on a number of factors. According to Arbitron, Houston is market 6 and Austin is market 37. Houston is nearly 3.5 times larger.

http://www.arbitron.com/home/mm001050.asp this is the link to the market rankings that also includes population data.

 

[Ryan Williams]

If you have half the height and half the power of "the big guys" and you still have to throw a local signal over a community of license 30 miles away from downtown Austin, you are probably a rim shot.

That's not a terrible rule of thumb, but I disagree about 107.1 being a true rimshot. While Bastop might be 30 miles out, the 107.1 antenna is only about 15 miles away from downtown and that is more important than the location of the community it is licensed to.

For comparison, 107.1 is closer to downtown Austin than the Missouri City stations are to downtown Houston or the Cedar Hill stations are to downtown Dallas. I know, I know, most of those stations are Cs, but, Austin is also a much more compact market.

Further, 107.1 covers most of the populated areas in the Austin market with a city-grade contour or better. It's not ideal, and it isn't as good of a signal as the C2s coming out of the west Austin antenna farm like 101.5 and 105.9 or 102.3 from south Austin, but it isn't a dog either. 104.3 isn't quite as good as 107.1 overall on paper and in my personal experience. A true rimshot is something more like 92.5 in its current form.

 

[fredcantu]

For comparison, 107.1 is closer to downtown Austin than the Missouri City stations are to downtown Houston or the Cedar Hill stations are to downtown Dallas. I know, I know, most of those stations are Cs, but, Austin is also a much more compact market.

They're also at 1,500-2,000 feet, not 500 ft.

 

[wild949austin]

According to the latest ratings, KVET-FM is the second lowest rated commercial FM station in the July numbers. It is definitely time for a change on 98.1 FM.

 

[captex]

hopefully 98.9's classics will be on 98.1.

 

[Ryan Williams]

They're also at 1,500-2,000 feet, not 500 ft.

The height difference goes without saying since we primarily talking about Class Cs in Missouri City and Cedar Hill. The point remains though: 107.1 covers most the heavily-populated areas in the market with adequate coverage or better. If the market continues expanding at the current rate though, that might not be true for much longer.

 

[Ryan Williams]

hopefully 98.9's classics will be on 98.1.

Don't count on it.

 

[willdav713]

hopefully 98.9's classics will be on 98.1.

Don't count on it.

Well KVET HD-2 plays old school, and like I stated before having mainstream classic hits/oldies on 98.1 would compliment KVET-HD2's Old School format. Back in 1999, Cox had KONO and KCJZ, I could see it happening. What would KVET flip to? Spanish? Simulcast KVET-AM on 98.1? I think KVET is holding out until Veterans Day for a flip.

Anyways what is KXBT's recent numbers, since KVET is dead last?
We all know KHFI is #1, and KKMJ, KPEZ, and KBPA, and KGSR are somewhere in the upper half of the Top 10.

 

[Ryan Williams]

Anyways what is KXBT's recent numbers, since KVET is dead last?
We all know KHFI is #1, and KKMJ, KPEZ, and KBPA, and KGSR are somewhere in the upper half of the Top 10.

6+ vanity ratings are meaningless when making format decisions. What ultimately matters is how much money the station is making.

I get that a lot of folks on this board don't like KVET-FM in it's current incarnation. The problem though is that the station is very likely still billing well and billings don't collapse overnight even if the station hits a rough patch. I don't have any current public information I can share, but they are certainly doing a lot better even today than if they tried to attract 60+ year-olds playing True Oldies. It's just not going to happen.

Also, Austin can clearly support two country stations, so Clear Channel blows up 98.1 opening the door for someone else to flip to country and hurt KASE. Right now they own country in Austin.

Also, Clear Channel didn't even think 1300 was worth keeping on the translator. Zero percent chance they are going to blow up country on 98.1 to simulcast 1300 any time soon.

 

[captex]

there's koke fm 99.3 and low power 98.5. ex kvet's dj bob cole radio station, has tom allen's country gold and sunday morning gospel that used to be on kvet.

 

[grantchester]

Kvet's morning call in show once owned the town. Now there's nothing left.

 

[Anonymouse]

Kvet's morning call in show once owned the town. Now there's nothing left.

Nothing left? Or nothing left on KVET? I would have expected KOKE-FM to bring the show back.

 

[RBRadioWaves]

Oh, how the mighty have fallen. If the station is not dead by the end of the Labor Day weekend, then it will be dead by Christmas!

I'm thinking either Classic Hits, Rhythmic Oldies, or Variety Hits.