-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
The latest on 102.5
- Thread starter ckg279
- Start date
It's far more likely that NONE of the world's religions are correct, than that any single one IS correct.
Not sure about that. Audacy Buffalo's Mystar102 automatically goes to WKSE.
This link is keeping a Star 102 Buffalo running: WTSS Star 102.5 FM
It's coming from "mytuner" not Audacy, so I honestly do not know what's up...
No it doesn’t. Star 102.5 on Audacy.com and in the App is a Separate stream from Kiss 98.5.
This raises a question. Is the “Star” branding so generic that two stations are able to use it in Buffalo? We have Star 96.1 on the standard FM band. And then Star 102.5 lives on as an HD-2 channel on WLKK. (I just heard the legal ID at 10:37pm.) Of more significance, Star 102.5 remains on the Audacy app. And when I asked Alexa to play Star 102.5, it did so. On the other hand, there was so much publicity about the sale and end of Star 102.5 as we know it, is anyone still asking their smart speakers to play the station? I can’t imagine the confusion this will create in the Nielsen ratings if there are two “Star” stations. I just heard a liner on the Audacy stream saying the station is at 102.5FM. Well, no, it’s not! Who gets credit if someone puts down 102.5 in the future? K-Love? Star 96.1? The Audacy app stream? Man, this is going to be a mess! Still, the one advantage for listeners of the Star 102.5 stream on the Audacy app, NO COMMERCIALS — at least for now!
Last edited:
If just 102.5 is put down, the station at 102.5 on FM will get the credit. Dial position entries are always strictly credited.
However, if someone puts down "102" and there is both a 102.1 and a 102.9 in the market area, then the entry is allocated on a formula based on the previous book's share for each of the two one-oh-twos.
It will be interesting to see how ratings for 96.1 turn out now, but I also still suspect they'll change the name to something else down the road when they see their ratings and possible ratings mix ups.
This reminds me of when 103.5 FM tried to serve Toronto as Hits FM. (long before PPM's)
They ran into complications with 97.7 HTZ FM.
To solve those issues, the name was changed to Z 103.
This reminds me of when 103.5 FM tried to serve Toronto as Hits FM. (long before PPM's)
They ran into complications with 97.7 HTZ FM.
To solve those issues, the name was changed to Z 103.
you can still hear Star 102.5 music on the Audacy app. It may not last for long though
I think Audacy might be planning on exiting markets out of the TOP 50
Yes, I confirmed it last night on my HD radio.
It's going to get interesting ratings-wise with "Star 102.5" on HD2 and streaming online without the WTSS call letters that have now been claimed by Townsquare for 96.1. We're now going to have two "Star" stations, one with the "heritage" call letters, and one identifying on a frequency it no longer broadcasts on. Good luck sorting that out, Nielsen.
Does all this make sense to anyone? If Audacy wanted to keep and use the STAR IP, why didn't they announce and promote the fact that Star 102.5 was going to continue on HD2 and online? Why didn't they park the WTSS calls on one of their other stations?
Apparently they didn't. Sort of supports the view that they're preparing to leave the market.
They handled things differently in Memphis, but once again walked away from a heritage brand.
Less than 10 people will find STAR on HD radio. Why it's still there is baffling. The GM of the cluster is leaving, so the sales forecast without STAR will be grim. The end game would suggest that Audacy will exit Buffalo. It may take a little while, but seems inevitable...
I like to think it's more than 10, but THAT won't matter much once people start to realize it's nothing more than a digital storage station. Soon enough they'll want to hear a voice...even if it's vt'd. They'll want to hear a radio personality saying something...anything. (depending on when they tune in, perhaps)
People that already listened to Star 102.5 on their smart speakers or smart phone won't have to change a thing. People who listened on their computers at work also won't have to change anything. Most studies say that nearly 40% of listening happens online these days, particularly at work and on smart speakers at home. All they'll be missing is the morning show and a lot of commercials. I think it will do a lot better than you think. What likely won't happen is much listening in the car during drive times.
- Status