In addition to the "brand" stuff BW discussed (above), it's also demonstration of "corporate think" of "who cares how many of THAT format is in the market....WE don't have one there yet". So eventually, each owner has to have a country, a news, a CHR, some kind of rock, and some kind of AC to cover the sales force --- ooops, sales forces on the decline too --- make that to cover the "national sales effort to sell a market to an agency".