purdyum said:
david, the fact that you misunderstood the comments is not my problem, yet you managed to write a new diatribe about another miunderstanding on your part...I never said anything about undocumneted imigrants or "illegal aliens" as you like to call them. I said audience.
At the risk of having this thread in the TIO section, where it now belongs, I'd suggest you reread my posts. First, the term I use is "illegal immigrants" and not "illegal aliens." An immigrant is one who comes from one jurisdiction to another. One who is illegal does so without necessary documents or permits.
Univision has a large portion of its audience that is documented and still gets paid under the table (cash for services rendered).
I thoroughly doubt that one company which operates radio properties in LA has any more sub rosa, cash economy listeners than any other. All sections of society have underground economies, and have for centuries.
As I said, the measured audience in LA or anywhere in the US is likely very scant on illegal immigrants or any others who would not be on a payroll, etc. Remember, the person who pays a cash salary is not going to be able to deduct the expense on their taxes, so you have both employer and employee in the underground sector.
THAT, is a VERY large portion of the Univision audience...those are the economic factors I am referring to.
There is no documentation, proof or even significant suspicion that this would be the case. If you are going to fabricate stuff, go on one of the gladiator newsgroups or fora on the web. Otherwise, tell me where you got such preposterous data that would show that listeners to one single company's stations would be any different on this subject than those of the rest of the broadcasters in the market.
The IE is a huge growth area for any company that is in broadcasting to hispanics...I hope there are others reading this that are aware that Univision is clearly out of the game there.
Any LA station that has a radio signal that covers the IE is by definition "in the game there." But none of those stations (and Univision only has one that qualifies fully) go out of their way to serve a market they are neither licensed to nor operate in.
The IE radio market is about 6% of the size of the LA radio market in revenues, and about 1/10th of the population; it is a proportionally very small market next to a huge one. Any station in LA is going to do nothing to appeal to the IE that detracts from appealing to the LA metro. CBS, Clear, Univision, SBS, Mt. Wilson, etc., have no interest in wasting time serving a market that represents nearly no revenue potential.
As I said before, Entravision chose to delist KLYY, the IE's biggest signal, from the IE ratings and have the station considered by Arbitron to be an LA signal. As such, and with just a low-1's share level, they bill more as an LA station than the top biller in the IE does. In other words, the market and the money are both in LA.
For an LA station... any LA station... to divert resources from the home maket towards a market infinitely smaller is an absurd, nearly insane idea. The IE is not growing economically, it is vastly smaller, and has little revenue directed towards it, directly or indirectly. There is no gain for an LA radio station to focus on the IE, particularly in the current economic conditions in the IE.
In all honesty, how would you come up with something so sinister as paying for ad buys, there was no reference to that whatsoever...
It was the only way I could interpret your statement, as convoluted as it was. You've muddled it more in the attempt to clarify, anyway with your absurd contention that the listeners to any group's stations are any more or less likely to be "paid in cash" than any other.
Should this thread remain., I wish you would explain where the revenue gain is for LA stations that decide to become IE stations. Nobody in the industry can find it, which is why the proposal to combine the ratings for the IE and LA MSA's failed totally.
