The other side of the River

[YaketySax]

My take on it all:

http://www.accessatlanta.com/weblog...ver-launches-hd-2-channel-mix-99x-and-dave-f/

Good write up Rodney! In there, David Clapper mentioned alternative struggling in the PPM era as being a reason why they aren't taking it to the regular airwaves. My question, if "the other side" has zero competition, why make their ratings public? Why couldn't they just do what 680 The Fan does and keep it private?

 

[RoddyFreeman]

My take on it all:

http://www.accessatlanta.com/weblog...ver-launches-hd-2-channel-mix-99x-and-dave-f/

Good write up Rodney! In there, David Clapper mentioned alternative struggling in the PPM era as being a reason why they aren't taking it to the regular airwaves. My question, if "the other side" has zero competition, why make their ratings public? Why couldn't they just do what 680 The Fan does and keep it private?

I'm not sure what you're asking. But 680 The Fan is not trying to keep its ratings from the public. It's just that the station does not subscribe to Arbitron, and Arbitron no longer makes public the ratings of the stations that don't subscribe. Other stations and ad agency subscribers can access The Fan's ratings.

 

[jabba17]

My take on it all:

http://www.accessatlanta.com/weblog...ver-launches-hd-2-channel-mix-99x-and-dave-f/

Good write up Rodney! In there, David Clapper mentioned alternative struggling in the PPM era as being a reason why they aren't taking it to the regular airwaves. My question, if "the other side" has zero competition, why make their ratings public? Why couldn't they just do what 680 The Fan does and keep it private?

I'm not sure what you're asking. But 680 The Fan is not trying to keep its ratings from the public. It's just that the station does not subscribe to Arbitron, and Arbitron no longer makes public the ratings of the stations that don't subscribe. Other stations and ad agency subscribers can access The Fan's ratings.

But I thought the Nielsen buyout of Arbitron changed all that (hence the current availability of ratings for the Cumulus translators, which aren't subscribed either).

 

[YaketySax]

My take on it all:

http://www.accessatlanta.com/weblog...ver-launches-hd-2-channel-mix-99x-and-dave-f/

Good write up Rodney! In there, David Clapper mentioned alternative struggling in the PPM era as being a reason why they aren't taking it to the regular airwaves. My question, if "the other side" has zero competition, why make their ratings public? Why couldn't they just do what 680 The Fan does and keep it private?

I'm not sure what you're asking. But 680 The Fan is not trying to keep its ratings from the public. It's just that the station does not subscribe to Arbitron, and Arbitron no longer makes public the ratings of the stations that don't subscribe. Other stations and ad agency subscribers can access The Fan's ratings.

With zero competition they should be able to sell the station on format and the high spending demo that listens to it, much like sports stations do. If 3 sports stations can split the market and sell with 1.0 ratings every month, i don't get why an alternative programmer wouldn't take a chance.

 

[awp69]

This station does sound like it's got a great mix. I hope they get access to a translator some day. Despite the failings of 99X and Dave, Atlanta needs something like this and translator is a cheap way to do it.

 

[RoddyFreeman]

Jabba, I'm pretty sure all of Cumulus' Atlanta stations subscribe to Arbitron. It's Dickey Broadcasting that does not.

 

[artiemad]

"But I thought the Nielsen buyout of Arbitron changed all that (hence the current availability of ratings for the Cumulus translators, which aren't subscribed either)."

Nielsen won't close on the ARB deal till this summer, ratings for translators have always been available, one has nothing to do with the other. If Cumulus didn't sign an authorization to get ratings for their translators they wouldn't see them, they subscribe thus they show up and can be seen.
Art

 

[Kent]

But I thought the Nielsen buyout of Arbitron changed all that (hence the current availability of ratings for the Cumulus translators, which aren't subscribed either).

As Art points out, Nielsen won't take over Arbitron for at least a few more months. Also, unless they've made a public announcement, we don't know for sure that Nielsen will release nonsubscribers' information to the public once they take over. Everything I've heard is just people assuming they will because it's in-line with their philosophy on TV ratings. If they keep some or all Arbitron management on after taking over, that could delay such a change or block it altogether.