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The problem with 92.7

I

Interstate 78

It's a weak signal in the middle of three cities (York, Harrisburg, & Lancaster) and the signal doesn't really cover any perfectly clearly. Different formats have been tried on the frequency over the years and none really cleans house with ratings and I don't think any ever will. Hall should have been satisfied with the marginal numbers they got with smooth jazz. The station had a loyal following and I noticed the ad load always was pretty decent; I think a lot were cross-sales with WROZ. Just look at all the distraught fans posting on their Facebook page. Any other format they try will get around the same numbers. Am I wrong? Laugh at the format all you like, but it was the classiest format in central PA other than NPR. Very sad to lose the format. Been on since 2004. I suggest a struggling AM'er pick up the format. They wouldn't even have to do it in-house like WSJW did. They could just pick up the smooth jazz network feed off the bird. Maybe WLAN-AM would be a good candidate? An AM station in Reno, Nevada picked up smooth jazz when the big FM station went off.
 
Programmed with the right format, and executed properly 92.7 could be a winner
again. The station was very successful in its years as Solid Rock 92.7 , at the
time billing over 2 Million a year. The stations strongest market for ratings
even back in its most successful days was Lancaster, although it always had
a modest audience in York as well.
 
Whatever they do, I hope they choose to use local personalities live on air as much as possible (and not just a 2 person morning drive) - I really think it does make a difference.
 
Ok, Paul Scott is going to do 6-10am, Carol Seidel 10 to 3pm and Justin Broka 3-7pm. Automated from 7p-6a.

92 minute commercial free from 8a-930a and again from 4-530p
 
JSM said:
Ok, Paul Scott is going to do 6-10am, Carol Seidel 10 to 3pm and Justin Broka 3-7pm. Automated from 7p-6a.

92 minute commercial free from 8a-930a and again from 4-530p
Click to expand...

That's funny. LOL Basically the same gang as was on Smooth Jazz. It'll feel weird listening to Paul play the Doors instead of Kenny G.
 
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