there are just too many Hot AC stations in the area... and the Q didn't exactly have the budget to compete with them. You could really consider them a drainer station in the same way the Mountain saps ratings from 107, etc...
this Beatles thing is most likely temporary. considering most people I talk to say "I haven't really paid attention to that station since after it was an oldies station", maybe that's the best format to go to. Or, maybe it will become an all Hispanic station... and to steal a phrase from my buddy, turn it from the Q to the Que.