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The ratings are out and-

P

Pratte4Life

They are rather blah. No big changes anywhere.

Only comments I can make are-

A- Since Johnny Mac left- KDKA has almost picked up an entire point. Coincidence? Probably not.

B- Poor WBGG. Not even in the book for the second straight time. Why does a sports station with all the play-by-play contracts struggle so?

Once- when they had Stan Savran and Tunch and Wolf- the station got I believe a 1.1 rating. Now it's not even 0.3.

Looks like they shoulda paid the money instead of spreading Tim Benz too thin and not giving Joe Bendel a full shift.

C- The first books for The Zone are- well- the same as K-Rock.

Look, I realize it takes time to develop a base and all of that and that these are very early returns.

But how disapointing is it they didn't even get a bump with the format switch?
 
DVE went up after football season. Interesting.

The summer book with baseball will be interesting for 104.7.

You have to give the Zone a full book to evaluate anything.

100.7 is on the endangered species list.

Bob has declined 25% over the last 2 books. They will not figure out how to turn that around and it will be CHR or Smooth Jazz or Urban AC or 97 Rock again this time next year.
 
25% is a big portion to loose. Any idea as to why they have dropped that low?!?!
 
Any idea as to why they have dropped that low?!?!

I don't know why any of the variety hits format stations drop so severely after a quick start, but that seems to be the common trend for most Bob, Jack, Sam, and Fred format stations.
 
Radio_Realist said:
I don't know why any of the variety hits format stations drop so severely after a quick start, but that seems to be the common trend for most Bob, Jack, Sam, and Fred format stations.
Click to expand...

The rise: The novelty. Something new and different.

The fall: The novelty wears off if the station isn't programmed and marketed to counter that trend.
 
Sahisko said:
25% is a big portion to loose. Any idea as to why they have dropped that low?!?!
Click to expand...

Because they play the Fray about 23847628374283746823764 times a week. No, seriously, they need to go back over their playlists and pick out some of the songs they've been heavy on, because it's really bad.
 
Little bounce back for KDKA. Star 100.7 is DEAD! Next format??
 
Sahisko said:
25% is a big portion to loose. Any idea as to why they have dropped that low?!?!
Click to expand...

You can't just throw those eclectic mixes on the air and leave them. They require CONSTANT tweaking and freshening, or they quickly progress past the point of the novelty simply wearing off to becoming annoying. Plus the almost-creepy "Bob" presentation in this case is almost as bad as the Frog stuff.
 
the management in p burgh doesn't know how to run an all sports station...

it's more that just having all the play-by-play contracts,,,
 
970 is right where they want it to be. It costs nothing, provides a home for long-form Steeler and Pitt shows, and takes no listeners from the mothership.
 
You are correct, although they could have and should have done better than the Benz-Bendel train wreck. If you're going to spend money on a couple of salaries, at least get your money's worth.
 
More proof that 970 is a throw away.

KD can't sell that extra point. At this point they can barely give it away.

CBS hasn't panicked over 93.7 yet, but they have already located the panic button.

Bob is plummeting back to earth because its on auto pilot. They've worn out the playlist.
 
Yeah, I listened to BOB FM at work today for eight hours, and the music tends to be the same and very nauseating. Tweaking the playlist and getting rid of identifying Bob as a real person would probably boost their ratings. When they say they play everything they are lying, I have yet to hear Frank Sinatra and 50 Cent on any of these Jack FM stations........ :p
 
A- Since Johnny Mac left- KDKA has almost picked up an entire point. Coincidence? Probably not.


Probably is. His shift wouldn't represent enough business to make a big difference. Besides, they're at the exact same number they were in the '06 spring book.
 
Would CBS Radio panic over Star's latest rating and flip the station before, say, the end of the summer? For some reason I think they would wait and flip it until the books get really, really bad. If history repeats itself, that's exactly what will happen.

Speaking of Bob FM, I have looked at the numbers and have seen a little bit of trickling downward in numbers from book-to-book. Now that 3WS has tweaked their playlist, could that also be affecting Bob as well?

As bad of an idea I thought it was for 3WS to change their playlist, it has turned out to be quite well.

WAMO took a hit in their ratings, don't know if it really means anything.

105.9 the X and WDVE were both able to gain a bit from K Rock's departure.

The Zone is in neutral right now. It will take more than a couple of books to positively identify where they stand.
 
feeball said:
Would CBS Radio panic over Star's latest rating and flip the station before, say, the end of the summer? For some reason I think they would wait and flip it until the books get really, really bad. If history repeats itself, that's exactly what will happen.

Speaking of Bob FM, I have looked at the numbers and have seen a little bit of trickling downward in numbers from book-to-book. Now that 3WS has tweaked their playlist, could that also be affecting Bob as well?

As bad of an idea I thought it was for 3WS to change their playlist, it has turned out to be quite well.

WAMO took a hit in their ratings, don't know if it really means anything.

105.9 the X and WDVE were both able to gain a bit from K Rock's departure.

The Zone is in neutral right now. It will take more than a couple of books to positively identify where they stand.
Click to expand...
I really miss having K-Rock around, I liked having the option of listening to The X or K-Rock, if one was doing commercials or had a song playing I didn't like, I'd switch to the other. Now I don't have that choice. I'm close enough to try NCD in Youngstown, but they are more classic rock anymore. I'd like to see Star 100 turn into an active rock station, something like DC-101 or WMMS in Cleveland. But, I know that will never happen....

As for the BOB/JACK stations, they always peak about 18 months into the format, this should come as no surprise its the same trend here too.
 
Pratte4Life said:
I'm just curious- Boss.

What is it like being the only McIntire fan in the world?
Click to expand...


You're such a silly boy, making silly presumptions, almost all of which are incorrect. I was just pointing out it's highly unlikely any shift in KDKA's overall 12+ share was driven by the evening time slot, and pointing out that their total number is exactly the same as it was in the previous spring book.

I don't give a rat's ass about McIntire. I haven't listened to a single minute of his show on the FM station. I listened to one archived bit on the station website and found it spectacularly unfunny. His blog is a obscenity-laden embarrassment. There's nothing worse than a middle-aged guy trying to do "shock" radio and completely lacking the finesse to pull it off. His show and the station are doomed to failure.
 
How old is McIntire anyway? He looks fifty-ish and if he is actually younger than that, then I would call into question where he was born. For all we know he could have been born in the Dominican Republic.

Anyway, enough of McIntire. The one problem that can be seen with The Zone is that all of the on-air talent are no longer relevant in the market, if they ever were in the first place. Scott Paulsen was relevant when he and Jim Krenn did mornings. John McIntire was relevant when he hosted Night Talk and did radio on KDKA. John Steigerwald was relevant when he was a sports anchor on KDKA. Dave Dameshek, John and Jeff, and Opie and Anthony were never really relevant to the market in any form or capacity.

If they are going to do talk on that frequency that is supposed to be aimed at a younger male demographic, picking up guys that Dad can sympathize with won't work. Most listeners in the 18-34 demographic could care less about McIntire, Paulsen, Steigerwald, even Dameshek for that matter. As much as it pains me to type this, the demographic of 18-34 would rather listen to (God help me from the wrath I am about to receive for this one), Kidd Chris.

There I said it. That is not to say his show would work out either. It didn't work out on K Rock because that format was being "tanked" to begin with, since before the debut of Kidd Chris.
 
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