jabba17 said:Kabrich said:jabba17 said:Kabrich said:Hmmmm..... Rock 100.5 had a 1.0 share 25-54 for July, True Oldies had a 1.7 share, River had a 5.6 for July - what ratings to show for it? By my count River has 2x the other 2 - combined.
Latest trends 12+ have Rock 100.5 and True Oldies each with 2.0, and River at 4.0 (down from the 5's). I know 12+ isn't the money demo that 25-54 is, but someone's changing the dial...even if it is at both ends (probably the young end for Rock 100.5 and the old end for True Oldies).
Seriously--how has River trended in 25-54 since Rock 100.5 and True Oldies flipped on? I'd find it hard to believe that there was NO attrition to these two stations, even in 25-54.
Fall 2007 for reference 7th
Feb-Mar-Apr 6th
Mar-Apr-May 6th
Apr-May-Jun 6th
May-Jun-July 5th
Interesting. What about actual share numbers (not rank)? If those hold up kudos to Cox.
If Arbitron wanted complete numbers to be posted, they would allow Radio-info and other trades to post all the demos and numbers - they don't and as you have noticed Radio-Info deletes copyrighted material, so not much can be said.
Let me just say that the River had a 4.5 in the Fall and a 4.8 in July.