THE RUMOR MILL SAYS THAT 98.9, THE BIG TALKER..

[saradio1]

To address the question earlier, I speculated a flip would be coming -- didn't say when -- because a.) they were making changes so soon after launch, including scrapping a local midday show with two well-known broadcasters and b.) they didn't register in the ratings. When WOAI out of San Antonio registers (with similar programming) and you don't, that's a problem. I still think we'll see a flip if these latest changes don't help. I like the post-November theory. As for the billboards, Sammy and Fred had 'em too, I believe ... and we saw what happened there.

106-7 FM Talk had billboards up a few months prior to them flipping and had a couple of commercials running.

 

[DominiqueRadio]

106-7 FM Talk had billboards up a few months prior to them flipping and had a couple of commercials running.

There is still one up a few miles from my house.

 

[captex]

one thing that's make me change channels from bob 103 to anything else is when they put some new song on mixed in with the classic songs they play. they need to probably put the true oldies sateliite at night and have a local programmer to program popular classics on 92.5 or put the classics on 98.9 and move the format 98.9 has to 92.5.

 

[fredcantu]

one thing that's make me change channels from bob 103 to anything else is when they put some new song on mixed in with the classic songs they play.

That remind's me of the old automated formats "Hit Parade" and "Solid Gold Rock & Roll" from Drake-Chenault. They would mix in newer tunes in order to keep the formats from getting stale. IIRC on Solid Gold they would refer to the new tunes as "Future Gold."

 

[MisterRadio]

I think you all need to think about this a little more. In case you haven't noticed, 98.9 spent some big promotional money on billboards around town promoting Glenn Beck and Sean Rima. The fact that they haven't registered yet is not exactly a killer considering the Sportstalk format they also own hardly ever registers. Will this station be a roaring success? Doubtful, because like so many others out there they don't want to make the real investments they need to make it succeed (news staff, more local shows, etc). However, I don't think they will be flipping anytime soon, and I certainly don't expect them to go either hispanic, country or rock.

Ummmm....are you referring to 104.9? IIRC it beat 1300 in the last book and in the world of Austin's sportstalk advertisers, that's a bit of a big deal, don't you think? OTOH, I really agree with you about the investment issue. If today's owners could, they'd hook up and iPod and let it run 24/7 with breaks every 10 minutes.

Wow, didn't know that. Was that 12+ or in the men 25-54? That could be a bump around the FM move, but then again 1300 really isn't doing anything to stop their spiral. I could get into a discussion about how management (above the PD) really screwed that station but I will hold my tongue....

As for 98.9, I think its apparant that many of the changes that Border has made relate directly to the impending People Meter. Killing Hispanic formats that tend to get undersampled on PPM, putting talk on two FMs to make it easier to his those quarter hour benchmarks, etc. Could be that Border or Goldman Sachs or whoever is running the show thinks this format will do better in the PPM world.

 

[willdav713]

106-7 FM Talk had billboards up a few months prior to them flipping and had a couple of commercials running, Quoting Dominque Radio's previous comment.

And they still do like the one on Nacodogches near Thousand Oaks drivers side driving from 1604 into town. (probally the same one they had 102.7 KTFM) months after the format flip to K-Rock back in 02/2004.
If it is still up and I am down there later this month I will take a picture of it.

 

[DominiqueRadio]

106-7 FM Talk had billboards up a few months prior to them flipping and had a couple of commercials running, Quoting Dominque Radio's previous comment.

And they still do like the one on Nacodogches near Thousand Oaks drivers side driving from 1604 into town. (probally the same one they had 102.7 KTFM) months after the format flip to K-Rock back in 02/2004.
If it is still up and I am down there later this month I will take a picture of it.

lol its still up

 

[DominiqueRadio]

106-7 FM Talk had billboards up a few months prior to them flipping and had a couple of commercials running, Quoting Dominque Radio's previous comment.

And they still do like the one on Nacodogches near Thousand Oaks drivers side driving from 1604 into town. (probally the same one they had 102.7 KTFM) months after the format flip to K-Rock back in 02/2004.
If it is still up and I am down there later this month I will take a picture of it.

lol its still up

http://tinypic.com/r/ngsug4/6

 

[willdav713]

106-7 FM Talk had billboards up a few months prior to them flipping and had a couple of commercials running, Quoting Dominque Radio's previous comment.

And they still do like the one on Nacodogches near Thousand Oaks drivers side driving from 1604 into town. (probally the same one they had 102.7 KTFM) months after the format flip to K-Rock back in 02/2004.
If it is still up and I am down there later this month I will take a picture of it.

lol its still up

http://tinypic.com/r/ngsug4/6

Come to think about it that is the same billboard that KTFM used before K-ROCK and stayed on months after the format flip. Their was another billboard near the airport on N Nakoma that had KSLR Son Light Radio 96, and stayed there past Super Q, Q, 96Rock, 96.1fm, and Mix 96.1.