THE SINGERS AND STANDARDS FORMAT SHOULD BE ON WIP AM 610

[chrish]

Its going to be interesting payback when the agency prized demographics are nowhere to be found for advertisers as they have moved on to downloading just the music.....screw the commercials.

 

[doowopvault]

All this talk about "research," "Data" etc, is very, very misleading and disingenuous. People are trying to make this out to be more complicated than it really is, for the reason of deflecting peoples attention from the issues, i.e how a huge amount of stations are corrupt and bought off to play what the Labels want them to play. And what they play isn't based on "DATA & RESEARCH!!! lol lol. Here's how simple it is...if stations are playing a genre that appeals to people that have the most disposable spending money, i.e 18 to mid to late 20's, then that means older people that are not hearing what they like, will drop off.

So, the "EXPERTS" lol, when they are called upon, what do you think they will tell stations trying to decide what to play!!! lol Rap, Hip Hop etc and the advertisers that pander those products to that age range. So, this is not based on LISTENERSHIP, it is based on how many Companies are selling to that age range, and to play the music of that age range to get the advertisers. period.

SO!!! IF YOU CHASE PEOPLE AWAY BY NOT PLAYING WHAT THEY WANT TO HEAR, AND EVERY OTHER STATION DOES THE SAME,OOOH YEAH, REAL COMPLICATED LOL ,WE NEED "DATA AND RESEARCH".

 

[imhomerjay]

You mean, it's a business? Gasp!

Always has been a business, and will remain so until it fades away as happens when new technologies supplant old ones.

You want to engage in a hobby for few foges? Great, more power to you. Those who want to earn a paycheck will stick to more viable plans.

 

[doowopvault]

You mean, it's a business? Gasp!

Always has been a business, and will remain so until it fades away as happens when new technologies supplant old ones.

You want to engage in a hobby for few foges? Great, more power to you. Those who want to earn a paycheck will stick to more viable plans.

fOGES? VERY RESPECTFUL. And as far as "earning a paycheck" tell that to all the people that we're replaced by automation and syndicated shows, yeah, wonderful business. 2nd, The people that are on Independent stations, you know, the ones you hate to talk about and just ignore because it kills your argument, and Satellite ARE making a buck, love what they do. Hey great combination, making a buck and playing what YOU want to play, and not some corporate playlist. You know who those people are, that play or have to play from a corporate playlist? professional button pushers. FUNNY!!! how you continue to ignore the handouts and payoffs and corruption and just focus on Data lol lol. So, when DJ's received payola it's was bad, when the stations owners receive it, it's called "MAKING A BUCK"!!!! LOL LOL Disingenuous Hypocrites.

 

[imhomerjay]

Have the black helicopters been circling lately? Was there another shooter on the grassy knoll? Love the conspiracy theories....after all,if you're business-model-built-for-failure isn't being implemented, it can't be because it, um, doesn't work....no, it must be because of corruption. Yeah, always blame the unprovable shadowy figures up to no good. Does that make one feel better, to have imaginary boogeymen to blame?

People get replaced by machines. Radio is hardly any different, nor should one have some expectation of immunity from the real world's harsh realities.

 

[JH_Radio]

I thought WDUV would be more a Soft AC?

 

[doowopvault]

Have the black helicopters been circling lately? Was there another shooter on the grassy knoll? Love the conspiracy theories....after all,if you're business-model-built-for-failure isn't being implemented, it can't be because it, um, doesn't work....no, it must be because of corruption. Yeah, always blame the unprovable shadowy figures up to no good. Does that make one feel better, to have imaginary boogeymen to blame?

People get replaced by machines. Radio is hardly any different, nor should one have some expectation of immunity from the real world's harsh realities.

CONSPIRACY THEORY, BOOGEY MAN? OK.....Tony Bongiovl, producer of the talking Heads, Aerosmith and the Ramones. Hugo Burnham, former manager and major-label A&R executive.Larry Fast, keyboardist for Peter Gabriel and Foreigner. Courtney Love. Dr Hunter S. Thompson. Sharon Corbritt, Ocean Way Recording in Nashvill. and Joe Smith started out as a DJ, then President of Elektra records..CONSPIRACY? Now, I proved that it isn't, YOU prove that it is!!


What you are doing is common, a person puts forward info, it can't be argued against, so what do you do, you paint him/her as a nut to discredit them. Brilliant move lol lol

 

[doowopvault]

CONTINUED.....Through 2005-2006, Governor Eliot Spitzer, investigating payola in the music business, caught Sony/BMG, Warner Music and Emi and said"it is essentially the same scam where instead of airing music based upon the quality, based upon artistic competition, based upon aesthetic judgements or other judgements, radio stations are airing music because they have been paid to do so in a way that has not been disclosed to the public. This is wrong and it is illegal.

Memo's that we're leaked found "Jennifer Lopez top 40 spin increase of 236 brought 63 spins at a cost of$3.600"

"please be advised that in this weeks good charlotte top 40 spin increase of 61, we bought approximately 250 spins at a cost of $17k"

CONSPIRACY? Ignorance really is bliss.

 

[Seltzer]

CONTINUED.....Through 2005-2006, Governor Eliot Spitzer, investigating payola in the music business, caught Sony/BMG, Warner Music and Emi and said"it is essentially the same scam where instead of airing music based upon the quality, based upon artistic competition, based upon aesthetic judgements or other judgements, radio stations are airing music because they have been paid to do so in a way that has not been disclosed to the public. This is wrong and it is illegal.

Memo's that we're leaked found "Jennifer Lopez top 40 spin increase of 236 brought 63 spins at a cost of$3.600"

"please be advised that in this weeks good charlotte top 40 spin increase of 61, we bought approximately 250 spins at a cost of $17k"

CONSPIRACY? Ignorance really is bliss.



Yes. I'm going to believe anything Elliot Spitzer was involved in. Especially destroying an entire industry with the pure purpose of helping him get elected NY Governor. And we all know how that turned out. This was nothing more that a high tech witch hunt and a number of innocent people got hurt because of it.

 

[doowopvault]

CONTINUED.....Through 2005-2006, Governor Eliot Spitzer, investigating payola in the music business, caught Sony/BMG, Warner Music and Emi and said"it is essentially the same scam where instead of airing music based upon the quality, based upon artistic competition, based upon aesthetic judgements or other judgements, radio stations are airing music because they have been paid to do so in a way that has not been disclosed to the public. This is wrong and it is illegal.

Memo's that we're leaked found "Jennifer Lopez top 40 spin increase of 236 brought 63 spins at a cost of$3.600"

"please be advised that in this weeks good charlotte top 40 spin increase of 61, we bought approximately 250 spins at a cost of $17k"

CONSPIRACY? Ignorance really is bliss.



Yes. I'm going to believe anything Elliot Spitzer was involved in. Especially destroying an entire industry with the pure purpose of helping him get elected NY Governor. And we all know how that turned out. This was nothing more that a high tech witch hunt and a number of innocent people got hurt because of it.

High Tech witch hunt or not, they were still caught with their hand in the cookie jar, AND that IS THE ISSUE, which is being ignored..people hate to hear the truth about corruption in their industry, no matter what that industry is.And the people that hate to hear the truth about corruption in their industry are usually the ones benefiting from it in some form or fashion.

 

[doowopvault]

Continued...And as far as "destroying an entire industry" funny how you do not notice the actions of the people in your industry that are involved in bribes, payola and pay to play,that are destroying your industry, no, you criticize the actions of the people fighting the corruption.

 

[MikefromDelaware]

It seems to me that a hybrid standards/pop format could work on 610 WIP. From 1960's-70's no rock, no disco, but standards and pop songs from that time both vocal and instrumental, maybe an occasional 50's pop song and an occasional 80's mellow pop song. Keep the focus on the music. Make it an automated system. So the cost to operate is low. No big name jocks to pay, have one of your FM jocks voice track or hire one jock to cover all the voice tracking as Scott Shannon does on his Greatest Hits Oldies format. It's the music those listeners want. They can't find it anywhere, but online. Online isn't in your car and in every room of your house. As WIP is a sister station to WPHT and KYW have a PHT or KYW news staffer do a 5 minute news/weather/traffic update once an hour (during drive time obviously traffic and weather would need to be aired every 10 minutes). Keep it simple. Over head is low, so the threshold of spots isn't as high to break even or maybe even make some money.

Target those drug companies that advertise endlessly on TV and Cable for some of your radio spots as this format targets an older demo. Same with life insurance companies, lawyers selling living wills, ship cruises, RV sales, assisted living places, casino's in Del/PA/NJ, stores that have senior discount days like Kohl's, good restaurants, etc.

My guess is this new version of 610 WIP would pull away some listeners from WOGL and B-101 in Philly, and WJBR in Wilmington thus bringing down the demo age a bit which might help in getting other local spots for younger listeners. It would be a great listen to at work type station and would be very different from any of those stations.

 

[imhomerjay]

They're going to abandon FM for AM? Not in this world.

Just being different doesn't mean sellable or viable.

 

[klutch00]

Thanks for letting me know you dropped my name on here Mr. Longstreet! I don't get here much anymore because frankly, radio in it's present form doesn't really deserve my time or effort. I find it a total bore. However, since you asked:

I think a standards station today would be a total failure. Now, with that said, let me qualify a few points.

At WPEN, when it was "The Station of the Stars," the timing was impeccable for a format like that to thrive and survive. In 1979, WIP-AM was screwing around with their MOR format as you may recall. In September 1979 WPEN took advantage of that and we changed to the standards format and "grew" our audience from WIP's displaced, fed-up listeners. We built a loyalty factor among the listenership that was unbreakable. Also, WPEN had the advantage at the time of a remarkable General Manager, Larry Wexler - and major financial support from the ownership of Greater Media to build the station into a success. Julian Breen was instrumental in the early days of WPEN, by guiding the format that he personally created. Julian was a genius, and frankly, he was told by many people that his idea of playing big bands and standards was CRAZY...INSANE. But look what happened! For more than two decades, WPEN was a MAJOR FORCE in Philadelphia radio, winning hundreds of awards, Marconi awards, and becoming the "model station" for standards across the country. I talked to many program directors through the years, asking me what our secret to success was. It was being "LOCAL." It was paying the price for high-profile major talent like Joe Niagara, Ken Garland, Bill Webber, Ed Hurst, Tom Moran, Andy Hopkins, Bill Kimble, John Carlton - and the list goes on. Our sales department could not sell the agencies because the snot-nosed 22 year old movers and shakers did not have a clue who Frank Sinatra was, or Glenn Miller. But we sold "LOCAL" and we sold the personalities. The programming efforts were bolstered by people like Dean Tyler, Ed Klein, me, and a support staff that was simply unmatched by any other Philly radio station. Promotions people like Mark Lipsky and Ann Letizi. An engineering staff led by Larry Paulausky, who made music on AM sound like FM.

From what I hear (I haven't been to the Philly area recently), WDAS-AM is putting out a quality signal. I think this will be essential for those AMs playing music.

A question comes to mind: with all the success that WPEN enjoyed in the 80s and '90s, why the hell couldn't this same formula have been the model for WWRC-AM (980) in Washington?!?!? It sure as hell beat the lame news-talk format that both preceded and replaced it! About the only thing I can think of is that the powers-that-be there didn't want to sabotage their FM (Trad.-EZ WGAY).

And a sales department that knew how to sell the personalities. There were so many other people who made it click. But today, in this environment, you would NEVER have the financial support needed to create another "Station of the Stars." In fact, where would you even find the quality talent to do the format? Also, when you look at this type of format, you are basically talking 55-plus, with some lop over from 45-54. Where are those listeners right now? Chances are, they are with WOGL-FM because a 55 year old person today grew up with the music WOGL plays now......not with Glenn Miller, Keely Smith, Rosemary Clooney, Sinatra, Tony Bennett, Doris Day and so on. So, my best guess is, if a station tried this format, and it had a decent signal, unlike the WHAT-AM experiment, it might get a 3 share at most, and that is a very positive prediction......but would it be sellable? Nope. Remember too, there are many other factors creating listener fragmentation today that were not present in 1979 when WPEN started the format - like all the various cyber technologies that offer music without commercials and so on. Hey, I'd love to be involved in the programming of a station just like WPEN again. But lets see how many offers I get!! lol. And by the way, I see a very dismal future for the business in general in the next few years.

Hope this was interesting reading Mr. Longstreet!

Happy New Year!
Charlie Mills

I wouldn't write-off the 55+ demographic as being 'unsellable' - at least not the younger end of that spectrum - yet. You ask "Why?" Those who now make up the age demographic were born in 1957 or before. Those who were born between 1946 and 1957 comprise part of the baby-boom. Because their numbers are significant; their needs, wants and desires cannot be ignored. Many of these people have greater discretionary income than their predecessors. They are usually healthier and lead more active lifestyles.

Now, You'll probably say that many of them can't relate to the standards of yore. While this is true for some, not all of them want to listen to the same music all the time. There are times that they might want to mellow out or listen to something different once in awhile. I would think if you'd play music that has a certain 'coolness' factor to it, you might not only be able to get some of these folks, but some younger ones too! Let's not forget that Tony Bennett has begun to attract a younger audience; that Harry Connick, Jr., Michael Buble, Diana Krall, Renee Olstead as well as Tony's daughter Antonia were almost all born after the 'crooner years' and not all their audience comprises of 'the over the hill gang'. I've mentioned this elsewhere and will mention it here: have the station host concerts or better yet, dances featuring a live 'big band'. As part of the dance, have a dance instructor teach a lesson before the dance starts.

As far as being 'sellable', explain to me how WHLD http://www.swing1270.com/, which has a playlist which is quite conservative, is able to survive? If I'm correct, hasn't Music of Your Life gained quite a few affiliates recently?

 

[klutch00]

They're going to abandon FM for AM? Not in this world.

Just being different doesn't mean sellable or viable.

In early 2010, Pamal Broadcasting in Albany NY moved its standards/MOR format off of WKLI (100.9) and onto WROW (590) and was/is still able to maintain respectable ratings. In a much smaller market (Hagerstown MD), when Hagerstown Broadcasting Company sold its FM (then WWMD) in 2000, they still maintained control of their AM (WJEJ) http://www.wjejradio.com/ and moved some of the FM's programming there. They're still doing respectably well. These are just two examples, but your claim isn't always true.

 

[charliemills]

Thanks for letting me know you dropped my name on here Mr. Longstreet! I don't get here much anymore because frankly, radio in it's present form doesn't really deserve my time or effort. I find it a total bore. However, since you asked:

I think a standards station today would be a total failure. Now, with that said, let me qualify a few points.

At WPEN, when it was "The Station of the Stars," the timing was impeccable for a format like that to thrive and survive. In 1979, WIP-AM was screwing around with their MOR format as you may recall. In September 1979 WPEN took advantage of that and we changed to the standards format and "grew" our audience from WIP's displaced, fed-up listeners. We built a loyalty factor among the listenership that was unbreakable. Also, WPEN had the advantage at the time of a remarkable General Manager, Larry Wexler - and major financial support from the ownership of Greater Media to build the station into a success. Julian Breen was instrumental in the early days of WPEN, by guiding the format that he personally created. Julian was a genius, and frankly, he was told by many people that his idea of playing big bands and standards was CRAZY...INSANE. But look what happened! For more than two decades, WPEN was a MAJOR FORCE in Philadelphia radio, winning hundreds of awards, Marconi awards, and becoming the "model station" for standards across the country. I talked to many program directors through the years, asking me what our secret to success was. It was being "LOCAL." It was paying the price for high-profile major talent like Joe Niagara, Ken Garland, Bill Webber, Ed Hurst, Tom Moran, Andy Hopkins, Bill Kimble, John Carlton - and the list goes on. Our sales department could not sell the agencies because the snot-nosed 22 year old movers and shakers did not have a clue who Frank Sinatra was, or Glenn Miller. But we sold "LOCAL" and we sold the personalities. The programming efforts were bolstered by people like Dean Tyler, Ed Klein, me, and a support staff that was simply unmatched by any other Philly radio station. Promotions people like Mark Lipsky and Ann Letizi. An engineering staff led by Larry Paulausky, who made music on AM sound like FM.

From what I hear (I haven't been to the Philly area recently), WDAS-AM is putting out a quality signal. I think this will be essential for those AMs playing music.

A question comes to mind: with all the success that WPEN enjoyed in the 80s and '90s, why the hell couldn't this same formula have been the model for WWRC-AM (980) in Washington?!?!? It sure as hell beat the lame news-talk format that both preceded and replaced it! About the only thing I can think of is that the powers-that-be there didn't want to sabotage their FM (Trad.-EZ WGAY).

And a sales department that knew how to sell the personalities. There were so many other people who made it click. But today, in this environment, you would NEVER have the financial support needed to create another "Station of the Stars." In fact, where would you even find the quality talent to do the format? Also, when you look at this type of format, you are basically talking 55-plus, with some lop over from 45-54. Where are those listeners right now? Chances are, they are with WOGL-FM because a 55 year old person today grew up with the music WOGL plays now......not with Glenn Miller, Keely Smith, Rosemary Clooney, Sinatra, Tony Bennett, Doris Day and so on. So, my best guess is, if a station tried this format, and it had a decent signal, unlike the WHAT-AM experiment, it might get a 3 share at most, and that is a very positive prediction......but would it be sellable? Nope. Remember too, there are many other factors creating listener fragmentation today that were not present in 1979 when WPEN started the format - like all the various cyber technologies that offer music without commercials and so on. Hey, I'd love to be involved in the programming of a station just like WPEN again. But lets see how many offers I get!! lol. And by the way, I see a very dismal future for the business in general in the next few years.

Hope this was interesting reading Mr. Longstreet!

Happy New Year!
Charlie Mills

I wouldn't write-off the 55+ demographic as being 'unsellable' - at least not the younger end of that spectrum - yet. You ask "Why?" Those who now make up the age demographic were born in 1957 or before. Those who were born between 1946 and 1957 comprise part of the baby-boom. Because their numbers are significant; their needs, wants and desires cannot be ignored. Many of these people have greater discretionary income than their predecessors. They are usually healthier and lead more active lifestyles.

Now, You'll probably say that many of them can't relate to the standards of yore. While this is true for some, not all of them want to listen to the same music all the time. There are times that they might want to mellow out or listen to something different once in awhile. I would think if you'd play music that has a certain 'coolness' factor to it, you might not only be able to get some of these folks, but some younger ones too! Let's not forget that Tony Bennett has begun to attract a younger audience; that Harry Connick, Jr., Michael Buble, Diana Krall, Renee Olstead as well as Tony's daughter Antonia were almost all born after the 'crooner years' and not all their audience comprises of 'the over the hill gang'. I've mentioned this elsewhere and will mention it here: have the station host concerts or better yet, dances featuring a live 'big band'. As part of the dance, have a dance instructor teach a lesson before the dance starts.

As far as being 'sellable', explain to me how WHLD http://www.swing1270.com/, which has a playlist which is quite conservative, is able to survive? If I'm correct, hasn't Music of Your Life gained quite a few affiliates recently?

To be honest, I can't recall the market conditions at the time in DC when we tried "The Station of the Stars" format on WRC. For whatever reasons, it just didn't seem to click with the listeners. Greater Media supported the format for a few years, but it never achieved the same level of success that WPEN enjoyed with the format. On the other hand, WGSM in Long Island did very well with the format for a good number of years.

I was not aware of WHLD. I have no clue how they survive without knowing how they are structured financially and how they sell the cluster. The station could be a "value-added" outlet for clients who spend money on their FM stations.....and they may have some local advertisers who specifically want to target 55-plus, but generally, I am sure the station as a "stand-alone" would not survive. It is important to note that this station, according to Wikipedia, has not been doing the format too long - and with the exception of a live morning show, it is all automated. So the longevity and "survivability"of the format on this station for the long term is in all fairness, "questionable".

MOYL? I was wondering whether they have gained affiliates. I have no idea how things are going with them. Have they picked up affiliates? Who? Where?

And selling the 55-plus demo? Yeah you can look at the younger end of that spectrum and fool yourself into thinking it is an attractive demo, but you'd be disappointed. Like I mentioned in my original post, WPEN was very successful selling local. We pitched the concepts of having their commercials done live by our well-known, long-term Philly air talents, live remotes, value added promotions and so on - but it was all focused on local business. The fact is, we were not selling the format - we were selling the credibility and the personal endorsement value of our personalities. Whether you agree or not, try to pitch the 55-plus demo to a 23 year old media buyer today, and you'll see how frustrating it is.

-Charlie Mills

 

[Seltzer]

Continued...And as far as "destroying an entire industry" funny how you do not notice the actions of the people in your industry that are involved in bribes, payola and pay to play,that are destroying your industry, no, you criticize the actions of the people fighting the corruption.

Have you ever heard of the word credibility? Spitzer had none...he used destroying the lives of some very good people as a ticket to become Governor...all while banging some bimbo on the side........How can you possibly support this guy?

 

[EZway2go]

I think a standards station today would be a total failure. Now, with that said, let me qualify a few points.

But today, in this environment, you would NEVER have the financial support needed to create another "Station of the Stars." In fact, where would you even find the quality talent to do the format? Also, when you look at this type of format, you are basically talking 55-plus, with some lop over from 45-54. Where are those listeners right now? Chances are, they are with WOGL-FM because a 55 year old person today grew up with the music WOGL plays now......not with Glenn Miller, Keely Smith, Rosemary Clooney, Sinatra, Tony Bennett, Doris Day and so on. So, my best guess is, if a station tried this format, and it had a decent signal, unlike the WHAT-AM experiment, it might get a 3 share at most, and that is a very positive prediction......but would it be sellable? Nope. Remember too, there are many other factors creating listener fragmentation today that were not present in 1979 when WPEN started the format - like all the various cyber technologies that offer music without commercials and so on. Hey, I'd love to be involved in the programming of a station just like WPEN again. But lets see how many offers I get!! lol. And by the way, I see a very dismal future for the business in general in the next few years.

Wow, what a disappointment reading this. I thought there may have been a little bit of hope based on this thread from 4 years ago on the Easy Listening board:

http://boards.radio-info.com/smf/index.php?topic=81863.0

Heck, I was even waiting for the old Unforgettables format on WRDR to be resurrected some place like they promised it would be when they went off the air. But that was 13 years ago now, so it's time to face the realization it isn't. Charlie Mills' comments indeed hold true. In fact, his assessment of today's cyber technologies being responsible for the listener fragmentation not present in 1979 becomes even more meaningful when you read that thread from 2007. With things like Cloud drives, so many of the choices available to the listener today weren't even around 4 short years ago. It's constantly evolving.

 

[klutch00]

To be honest, I can't recall the market conditions at the time in DC when we tried "The Station of the Stars" format on WRC. For whatever reasons, it just didn't seem to click with the listeners. Greater Media supported the format for a few years, but it never achieved the same level of success that WPEN enjoyed with the format. On the other hand, WGSM in Long Island did very well with the format for a good number of years.

WWRC did the format from 1984 until 1987. I believe the station's GM was Ken Mellgren. The station IIRC got decent, although not great ratings.Methinks the station had many tings going against it. First as I mentioned before, because the FM (WGAY) was their cash cow and because 980 was eating into their ratings somewhat, I think the powers-that-be were uneasy with that. The FM was Bob Chandler's baby and because the GM Ted Dorf was probably as much behind that station as Bob was, they weren't going to let it go without a fight. Of course the end of 1991 rolled around and we saw that station bit the dust as well. With the mediocre ratings that 980 had as a news/talk-er after 1987, it a wonder that they were able to survive as long as they did (I don't think they ever got above a 3.0!).

Second, The station while they played the standards weren't shy about playing some up-tempo oldies like "See You in September" by the Happenings. IIRC wasn't WPEN more conservative?

Third, it is said that the station changed their format because the audience was getting too 'old'. Well, If that was the case, then why the hell didn't Greater Media kill the format on the FM first? As a Trad-EZ, I'm sure it skewed as old if not older than 980.

I was not aware of WHLD. I have no clue how they survive without knowing how they are structured financially and how they sell the cluster. The station could be a "value-added" outlet for clients who spend money on their FM stations.....and they may have some local advertisers who specifically want to target 55-plus, but generally, I am sure the station as a "stand-alone" would not survive. It is important to note that this station, according to Wikipedia, has not been doing the format too long - and with the exception of a live morning show, it is all automated. So the longevity and "survivability"of the format on this station for the long term is in all fairness, "questionable".

Yes, they switched formats in August of 2010.
http://www.swing1270.com/

MOYL? I was wondering whether they have gained affiliates. I have no idea how things are going with them. Have they picked up affiliates? Who? Where?

One of their affiliates was in a small market on the eastern shore: Cambridge MD's WCEM-AM
http://www.mtslive.com/wcemam.htm. This station just dropped a satellite-fed sports format.

And selling the 55-plus demo? Yeah you can look at the younger end of that spectrum and fool yourself into thinking it is an attractive demo, but you'd be disappointed. Like I mentioned in my original post, WPEN was very successful selling local. We pitched the concepts of having their commercials done live by our well-known, long-term Philly air talents, live remotes, value added promotions and so on - but it was all focused on local business. The fact is, we were not selling the format - we were selling the credibility and the personal endorsement value of our personalities. Whether you agree or not, try to pitch the 55-plus demo to a 23 year old media buyer today, and you'll see how frustrating it is.

-Charlie Mills

If advertising cannot suffice for a station's earnings, it might want to try either surviving on donations or using a hybrid-revenue model where the station survives on both donations and advertising.

 

[doowopvault]

Continued...And as far as "destroying an entire industry" funny how you do not notice the actions of the people in your industry that are involved in bribes, payola and pay to play,that are destroying your industry, no, you criticize the actions of the people fighting the corruption.

Have you ever heard of the word credibility? Spitzer had none...he used destroying the lives of some very good people as a ticket to become Governor...all while banging some bimbo on the side........How can you possibly support this guy?

First off, memo's were leaked proving it!!!, which can be viewed, which you are ignoring. You can not disprove verifiable facts!!!, and when you do this, ignoring verifiable facts, you are killing your own credibilty.