calguy said:
SimiRadioListener26 said:
radioman148 said:
culero said:
one thing for sure...he sounds better than a few "air personalities' on that station. I know this because I work there. I do agree on one thing you mentioned.....the L.A. market doesn't sound anything like it used to...."casper milktoast" and all the other lightweight clones that are working these days....would still be calling bingo numbers at a ramada inn...I remember when we were called "air talent"...because you had to have it...before you earned the right to work in L.A..
I
That's because there's no money in radio anymore. The really good talent that we used to hear is for the most part, on the beach.
If the "really good talent" is "on the beach", why can't they accept pay cuts? Isn't that better than not having a job?
Actually a lot of the great talent on the beach can't get arrested. If no one wants you, doesn't matter that you'll take less money. Can't explain why good people can't get hired, it's today's radio mystery.
I'd guess that a lot of the "really good talent" isn't on the beach -they've found new careers with greater job security and probably more money.
One of the better Bay Area radio talents of the last few years was Gil Alexander. He was let go from his morning gig on our troubled country station "The Wolf" (now defunct) about a year ago. I've noticed that Southern California Edison's spokesperson has the same name. I'm betting it's the same Gil Alexander.
There's been a trend in the Bay Area the last few years for public agencies to hire former air talent as spokespersons - though most of them have been general assignment TV reporters, But there have also been a couple from radio.