>
> I'd guess CC is simply looking for their lowest performer to
> dump out of and put on a Hurban format. That doesn't mean
> Sunny is a bad format or isn't growing, it just happens to
> be the new kid on the block and hasn't made a big splash so
> far. Sure, it could grow over the next few years and build
> respectable numbers, but CC is on such a tear to capitalize
> on this Hurban movement. In any other situation, 14 months
> would be completely ridiculous to dump out of a format.
> You've got an investment to recoup from purchasing the
> music, hiring an appropriate PD, hiring known talent (and
> having to buy out their contracts,) etc. All I can confirm
> from within the CC walls is that there will definitely be a
> change there, soon. The specifics are unknown to me, but
> it's pretty obvious what the format will be. The big
> question is how Hispanics will react to a voicetracked,
> non-community-oriented station. I don't see the same
> techniques they force on 'white folks' working very well on
> that demo.
Several good points,but I am going to use the method of "wait and see". I can recall the joke ABCDJ made almost 2 years ago when he said it was " a done deal" claiming K104 would switch in March of that year to "classic country". That thread was long and many were outraged. It was hilarious. I think he Might( I said MIGHT) be stating the change for Sunny to invoke a reaction. We will wait and see.
