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The term "Oldies"

T

-TJ-

Guest
<font color=3333ff>I thought that the term "Oldies" is now and forever forbidden in the radio industry.

Remember when Oldies 104.3 changed back to Magic 104.3 ...... how about WRIT in Milwaukee dropped anything mentioning the word...... seems like a anti-oldies plague ran across the country in recent years.

Now all of the sudden, it's being used on 94.7? Granted it's a satellite program I understand, but I'm thinking that they are not afraid to say it, so why are the other companies such as CC and Infinity?
</font>
 
> I thought that the term "Oldies" is now and forever
> forbidden in the radio industry.
>
> Remember when Oldies 104.3 changed back to Magic 104.3
> ...... how about WRIT in Milwaukee dropped anything
> mentioning the word...... seems like a anti-oldies plague
> ran across the country in recent years.
>
> Now all of the sudden, it's being used on 94.7? Granted
> it's a satellite program I understand, but I'm thinking that
> they are not afraid to say it, so why are the other
> companies such as CC and Infinity?
>

94.7 might as well be stunting. In fact, they may be. The production quality is too low to be serious, and if you can't get it marginally correct on day 1, you might as well not even have flipped. ABC either has something bigger up their sleeves or 94.7 is just going to continue being mediocre.
 
I agree. It's 2005. "True Oldies Channel"??! Nearly all relevant stations have abandoned this classification as the demographics it appeals to are now for the most part undesirable.

Though if they do stick with Oldies, Landecker would be an awesome choice to host a daily shift if he wanted to.
 
> > I thought that the term "Oldies" is now and forever
> > forbidden in the radio industry.
> >
> > Remember when Oldies 104.3 changed back to Magic 104.3
> > ...... how about WRIT in Milwaukee dropped anything
> > mentioning the word...... seems like a anti-oldies plague
> > ran across the country in recent years.
> >
> > Now all of the sudden, it's being used on 94.7? Granted
> > it's a satellite program I understand, but I'm thinking
> that
> > they are not afraid to say it, so why are the other
> > companies such as CC and Infinity?
> >
>
> 94.7 might as well be stunting. In fact, they may be. The
> production quality is too low to be serious, and if you
> can't get it marginally correct on day 1, you might as well
> not even have flipped. ABC either has something bigger up
> their sleeves or 94.7 is just going to continue being
> mediocre.
>

It takes awhile and satellite never sounds perfect. WLIP in Kenosha ran WW1 standards from 1996 or so until the end of 2003. It would always cut in the middle of songs when coming back from stopset as well as several other problems. At the end of 2003 they changed their satellite service to ABC's Memories format. For the first couple of weeks they had no local commercials, no liners, and LOTS of dead air. After they fixed it up, it got very smooth sounding and much better. Then over the 4th of July weekend this year they did a weekend oldies special. Then after that they spent the first couple of days after the 4th running local oldies. Then they launched ABC's Oldies Radio on the station. The satellite change went pretty well. It took a while to get it sounding 100% perfect but as of now, the station sounds very good. It hasn't sounded this smooth in a long time.

Then in Wausau, WI there was WOFM-94.7 Mosinee and WIZD-99.9 Rudolph. Both stations simmulcasted local oldies for a good while. A couple weeks ago they seperated both stations. WIZD went local as "99.9 WIZD" with the same DJs and cloned cut/pasted jingles. WOFM went to Westwood One oldies as "94.7 Cool FM" with the most obviously and horribly sounding cloned jingles I ever heard in my life. They basically took the jingles from their past 2 oldies set ups and pasted them together. Sometimes it drops out and runs just bare satellite with no liners at all. Nobody is sure if this is going to last or not.

Here is a sample of WOFM: http://www.wisconsinbroadcasting.com/Sites/Jeremy/clips/WOFM.mp3
<P ID="signature">______________

AIM: JeremyA1069</P>
 
Re: Clone...give it time.

> 94.7 might as well be stunting. In fact, they may be. The
> production quality is too low to be serious, and if you
> can't get it marginally correct on day 1, you might as well
> not even have flipped. ABC either has something bigger up
> their sleeves or 94.7 is just going to continue being
> mediocre.

<font color=3333ff>LMFAO at radio geeks who think that things are supposed to be perfect on day one.

Give it time for everything to fit into place. They don't even have a staff yet. Every new station takes time to evolve.

A better example would be: Any new job that you've ever been hired for, was your first day on the job flawless? How about your first week? First month? It takes a good amount of time to get used to things. Just think of it like that.
</font>
 
There were a lot more picturesque ways of saying "oldies" than "oldies". In my day it was "Million Dollar Memories" or "Dusty Disks" or "Blasts from the Past"!!
 
> > There were a lot more picturesque ways of saying "oldies"
> > than "oldies". In my day it was "Million Dollar Memories"
> or
> > "Dusty Disks" or "Blasts from the Past"!!
>
> >
> How about "Not So New Music," "pre-listened-to hits" or "Songs we already know"
>
 
term "Oldies"

"Oldies" is one of the most effectively branded product names in the history of radio.

Unfortunately, the meaning of "Oldies" for a 45 year old is very different than the meaning for a 55 year old and that's why the term has virtually disappeared from so many stations.

If you're OK with and think you can survive on an average listener age around 60, use oldies and God love ya. If you're going to be a 60s-70s based station, the brand name "Oldies" will be poison.

> I thought that the term "Oldies" is now and forever
> forbidden in the radio industry.
>
> Remember when Oldies 104.3 changed back to Magic 104.3
> ...... how about WRIT in Milwaukee dropped anything
> mentioning the word...... seems like a anti-oldies plague
> ran across the country in recent years.
>
> Now all of the sudden, it's being used on 94.7? Granted
> it's a satellite program I understand, but I'm thinking that
> they are not afraid to say it, so why are the other
> companies such as CC and Infinity?
>
 
94.7 stunting?

You could be very right-on about their stunting (as I've observed previously, ABC is about to be sold- it wouldn't make sense for them to pour many dollars into something they'll get zip return on.
>
> 94.7 might as well be stunting. In fact, they may be. The
> production quality is too low to be serious, and if you
> can't get it marginally correct on day 1, you might as well
> not even have flipped. ABC either has something bigger up
> their sleeves or 94.7 is just going to continue being
> mediocre.
>
 
"Oldies"

It takes awhile? THIS IS CHICAGO and it's ABC, for goodness sake, not Fargo (no offense intended). It should be right from Day One.
>
> It takes awhile and satellite never sounds perfect. WLIP in
> Kenosha ran WW1 standards from 1996 or so until the end of
> 2003. It would always cut in the middle of songs when coming
> back from stopset as well as several other problems. At the
> end of 2003 they changed their satellite service to ABC's
> Memories format. For the first couple of weeks they had no
> local commercials, no liners, and LOTS of dead air. After
> they fixed it up, it got very smooth sounding and much
> better. Then over the 4th of July weekend this year they did
> a weekend oldies special. Then after that they spent the
> first couple of days after the 4th running local oldies.
> Then they launched ABC's Oldies Radio on the station. The
> satellite change went pretty well. It took a while to get it
> sounding 100% perfect but as of now, the station sounds very
> good. It hasn't sounded this smooth in a long time.
 
Re: Clone...give it time.

> > 94.7 might as well be stunting. In fact, they may be.
> The
> > production quality is too low to be serious, and if you
> > can't get it marginally correct on day 1, you might as
> well
> > not even have flipped. ABC either has something bigger up
>
> > their sleeves or 94.7 is just going to continue being
> > mediocre.
>
> LMFAO at radio geeks who think that things are supposed to
> be perfect on day one.
>
> Give it time for everything to fit into place. They don't
> even have a staff yet. Every new station takes time to
> evolve.
>
> A better example would be: Any new job that you've ever
> been hired for, was your first day on the job flawless? How
> about your first week? First month? It takes a good amount
> of time to get used to things. Just think of it like that.
>


Never said perfect, said marginally correct. Perhaps I misstated my original comment, I apologize. What I should have said is that ABC has no interest in doing anything other than running a lean operation that might bill more than The Zone (not hard) until they offload their radio properties.

And what I should have said is that if they are serious about doing oldies in Chicago (which they may not be), they need a little more than some DIRECTLY off the bird, cookie-cutter oldies program. WJMK was around for over twenty years, and the oldies listeners got used to well-executed on air production. Oldies listeners especially value radio that sounds like radio "should".

I understand every successful station evolves, but unless they were only trying to trump CKG, or lower TCO for a sweeter sell, it should have sounded better at first. My opinion only, for what it's worth.
 
Re: "Oldies"

I agree..satellite actually can sound good if its done right, and there's no excuse for it not sounding right in market #3. <P ID="signature">______________
Greetings from Ohio-where the governor wants everyone to know he's sorry.</P>
 
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