Orlando Loses its Howl: JVC Media WOTW/Orlando ended its seven-and-a-half year run as a Country station today at Midnight ET (7/29). George Strait's "The Cowboy Rides Away" closed the format as a loop of the 1984 hip hop song "Jam On It" by Newcleus began, with liners promoting the arrival of a new station Monday (8/1) at noon. The same stunt was used in the market in 1988 when Rhythmic WJHM (now Alternative WQMP) signed on. New call letters WFYY have been applied for. All airstaff, including PD/afternoon host Murph Dawg and morning hosts Chad Hallmark and Susie Korgul, remain with JVC in yet-to-be-announced capacities; Korgul is also entertaining outside voicetracking opportunities and can be reached here.