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IBOCRocks
Guest
From one of "SayNo's" favorite sources...
"Of greater impact over the long term will be the news that the first coordinated rollout of multicast stations have begun; this too shows that radio has game left. We've been reading that multicast could be the "killer app" for HD Radio, and I suspect that's correct; certainly the promise of new content moved the business news needle in a way that the promise of digital sound never did. That's also because the concept is easy for consumers and analysts to understand. "You can get new program channels in addition to your old ones, and all you need is to buy a new radio." Nothing particularly complicated about that."
http://www.rwonline.com/reference-room/iboc/2006.02.15-05_rw_page_4_feb_15.shtml
"Of greater impact over the long term will be the news that the first coordinated rollout of multicast stations have begun; this too shows that radio has game left. We've been reading that multicast could be the "killer app" for HD Radio, and I suspect that's correct; certainly the promise of new content moved the business news needle in a way that the promise of digital sound never did. That's also because the concept is easy for consumers and analysts to understand. "You can get new program channels in addition to your old ones, and all you need is to buy a new radio." Nothing particularly complicated about that."
http://www.rwonline.com/reference-room/iboc/2006.02.15-05_rw_page_4_feb_15.shtml