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This just in

Maybe you could clarify something for me...

...when you talk about the "creative" aspect of JACK are you refering to the original concept? By that, I mean the original idea behind broadening the playlist and interspersing the snarky (!!!) guy?

I personally have no problem passing along kudos for that.

I just question the "creativity" behind the everyday to day operation of the Infinity JACKs and why some people seem to think it's different than "cookie-cutter" radio.

Case in point... if you go to Chicago's JACK website, you'll notice they're giving away tickets to a concert that happened a month ago. LA is running a contest that you can't win because they don't do contests. NYC's JACK has the same banner ads as the rest of Infinity NYC and the same public affairs shows. Kevin C. is still basically a liner card reader (albeit a well paid one) and the station still has a playlist (broad as it may be).

I'm just looking for what you might think diferentiates JACK from whatever others might define as "cookie-cutter"...
 
Re: you nailed it again

> > Don't you love the way the Jack naysayers simply dismiss
> the
> > entire approach as "it's nothing new" and "it's boring"?
>
> >
> > They have nothing else to hang their hats on.
> >
> You obviously are new to radio and don't understand the true
> meaning of words like new and creative.
>

That's truly a profound comeback. Obviously, you have
been in radio to long. Where's your new format or creative
radio station located? Sorry to the point ---
quality over quantity --- Oldiescat wins.
 
clarify something

Yes, that's precicely what I'm referring to.

I don't disagree about the early stages of Jack inside Infinity. I think it's OK to get the "template" on-the-air, but pretty quickly after that (sometime in the first several, perhaps six, months) each station needs to be tailored and developed so it's unique to it's home market while sticking with the general design and premise. It's like the major home builders- many things, even in different models of their homes, are alike when first built and occupied. It's then up to the homeowner to furnish, decorate, arrange and customize so it becomes a home (vs. just a house). That process takes awhile before it reach a certain level of comfortability for the residents.

I think the mistake that gets made is we all in radio view the Jacks collectively. Listeners do not. The guy in Indianapolis likely has no clue (and if he does, doesn't care) that there may be also be a Jack in Nashville, Baltimore or any/everywhere else. All he cares about: "is this station giving me what I need. Are they delivering on their promise". Period.

Radio folk need to view radio through the eyes and ears of a listener (not THEM and the way they listen because once you're in radio, you'll never listen the same again). Radio people almost always look at the world through radio eyes and ears and that is how radio gets stale, boring and on satellite.

> ...when you talk about the "creative" aspect of JACK are you
> refering to the original concept? By that, I mean the
> original idea behind broadening the playlist and
> interspersing the snarky (!!!) guy?
>
> I personally have no problem passing along kudos for that.
>
> I just question the "creativity" behind the everyday to day
> operation of the Infinity JACKs and why some people seem to
> think it's different than "cookie-cutter" radio.
>
> Case in point... if you go to Chicago's JACK website, you'll
> notice they're giving away tickets to a concert that
> happened a month ago. LA is running a contest that you
> can't win because they don't do contests. NYC's JACK has
> the same banner ads as the rest of Infinity NYC and the same
> public affairs shows. Kevin C. is still basically a liner
> card reader (albeit a well paid one) and the station still
> has a playlist (broad as it may be).
>
> I'm just looking for what you might think diferentiates JACK
> from whatever others might define as "cookie-cutter"...
>
 
Re: clarify something

Bravo, OC.

Seven's points about contests/websites are valid points.
Did not know any of that was happening. Sad to see it.
That's lazy radio --- not uncommon. Not Jack FM's fault,
but Jack ought to be reading this and making
"suggestions," shall we say.

I am seriously worried that the ABC markets will get a much
more inferior product than the markets 1-40 & 44 have/will get.
I hope that doesn't happen, but it seems history will repeat
itself. It's tough to take a non cookie cutter format and apply
it broadly when locally formatted stations can reposition around
the satellite.

SOAPBOX TIME:
Locally programmed, market specific music (with parameters, of course)
on Jack is crucial in my opinion. Nashville's Jack, not being
biased or anything, is the best sounding musically and the
evoulution and quirkiness shifts every few weeks!?! It's properly
repositioning itself away from sister station Mix 92-9 and going
after the competition ANDDDDDDDD forging in great music that
doesn't come close to being formatted anywhere else. YES!
It's exciting to listen to and is continuing to be well received.

I wish WCBS mgmt. would listen to www.963jackfm.com and see what
could be...THEN apply the concept to match the demo in the market.
They are totally missing the mark, if you see the playlist or
listen in as I did last week, and hear listeners responses (the
few that there are/were) you'd realize one serious thing:

THE NYC suits need to get out of the ivory tower and see
what the average big city profile of the listener really NOW is
and program the music accordingly. Best thing, they have a
format they can easily fix.
 
Re: better ideas (hint: NONE, YET)

> They can't/won't do that because there are a great number in
> our business who prefer to whine & cry about what's wrong
> (in their opinion) and put little energy or thought into
> creating exciting radio every day. It makes them feel
> better for five minutes(at a time) to be part of the problem
> instead of part of the solution.


Still no responses featuring new ideas....how surprising.

Where's musicloverII? Is he okay? He usually gives us
something to think about.

<P ID="edit"><FONT class="small">Edited by tibbs on 10/20/05 01:49 AM.</FONT></P>
 
> I was being serious (sort of). Every time any of us who
> believes in giving the JACK/V.H. format a fair chance at
> success, every sour grapes bitter-beer-face who never really
> made it in radio (or who's best days are behind them)
> hammers us relentlessly.
>
False. Many of us are still in radio and recognize the futility that's represented in the Jack format.

> And what REALLY pisses them off is that, except for a few
> markets, the JACK-type stations are doing really well very
> quickly.
False. Jack is doing worse in more markets than in which it's doing well.

> You hate Jack-fine, move on. But get over it and allow the rest of us to > debate it's virtues and shortfalls intelligently without having to muck
> through all the whining and bitching.
I will indeed be glad when you use reality and not your opinion to back up the claims you make about the hodge podge Jack format.
 
(hint: NONE, YET)

True. Yes, it's stunningly quiet from the bitter-beer-face end of radio this week.


>
> Still no responses featuring new ideas....how surprising.
>
> Where's musicloverII? Is he okay? He usually gives us
> something to think about.
>
 
2 late?

Far be it from me to say "it's too late" for NYC- but it may now be too late. It just feels like the overwhelming ill will they fostered by flipping CBS-FM has continued and I'm not sure what they could do now to erase the stink they put on the whole situation.

Unfortunately, pride often keeps some from doing the right thing. I'm betting there have been conversations about somehow returning Oldies to the dial while keeping Jack but internally there's a fear of being viewed as admitting a mistake.
Better to admit you mucked up and move forward than just die on the vine.
>
> THE NYC suits need to get out of the ivory tower and see
> what the average big city profile of the listener really NOW
> is and program the music accordingly. Best thing, they have a
> format they can easily fix.
>
 
not quite, cat

> False. Many of us are still in radio and recognize the futility that's
> represented in the Jack format.

***"Futility" in what? Your statment makes no sense. In other words: what the heck are you talking about?


> False. Jack is doing worse in more markets than in which it's doing well.

***You really believe this? Here's where you embarrass yourself- tell us the U.S. markets where Jack is doing worse than better. BE SPECIFIC (and don't bring up a station that barely has one trend under it's belt). If you just pulled that statement out of your butt, admit it-- if you have ratings proof, back it up.


> I will indeed be glad when you use reality and not your opinion to back up the > claims you make about the hodge podge Jack format.

***See- there's more of the whiny/critical language. "Hodge-podge Jack format".
What claim are you referring to? I've made no false factual claims- I always do my homework before I make a statement of fact. Please- what have I said that's factually untrue?
>
 
Re: 2 late?

> Better to admit you mucked up and move forward than just die
> on the vine.

What? That's not possible in radio. You never admit anything.



But, for the fun of thinking that the unthinkable could happen
because it's just radio....

Here's two simplistic ideas that even the
suits could almost pull off.

Re-create an updated Oldies concept (like Star
97.1/Oldies 97.1 did in Nashville) and admit it was
just a bad dream and slowly kill off Jack and re-introduce
the old staff and flip back on/the day after Halloween after
playing scary/haunted house sound affects. Boo! NY.

Or better yet, coolest idea -- Macy's Day Parade -
flip as the Oldies float passes by on national TV
with the old staff. Use the slogan "you can go back"

Corny ideas? Maybe. Simple enough to get those
simple minded listeners that hated Jack back? Maybe.

Regardless, it would be the talk of radio for years!
Why not. Or they could do something original like play
Christmas music and then flip when nobody is left
listening in January quietly and not pay the old
staff huge amounts (and kiss....) to come back and
flounder.

Hey, how about some ideas from the Jack haters? This
ought to be THE PERFECT FORUM for this.
<P ID="edit"><FONT class="small">Edited by tibbs on 10/20/05 02:55 AM.</FONT></P>
 
Re: not quite, cat

>Steppenwolf calls Jack ***"Futility" huh?

The real definition of futility is either:

1.) Trying to convince someone with headphone brain rot
that it's not still 1978.

2.) The chance of the consummate Jack-ripper to
get...ah never mind.

Just having a little fun, wolf. Don't take it seriously.

However,
OC, I'll have to let you take on that post all by yourself. Wow.
The Earth is still flat, you know.



<P ID="edit"><FONT class="small">Edited by tibbs on 10/20/05 03:33 AM.</FONT></P>
 
Re: (hint: NONE, YET)

Sorry, not alot of time this week to tell you why you're wrong. You and the other four or five Jack lovers will just have to keep humping each other's legs til I get back. Keep surrounding yourself with blind people and you too will run into the wall. I'm fine, glad I'm on your mind.

> True. Yes, it's stunningly quiet from the bitter-beer-face
> end of radio this week.
>
>
> >
> > Still no responses featuring new ideas....how surprising.
> >
> > Where's musicloverII? Is he okay? He usually gives us
> > something to think about.
> >
>
 
it's baaaaaaack

Wow- how insightful.


> Sorry, not alot of time this week to tell you why you're
> wrong. You and the other four or five Jack lovers will just
> have to keep humping each other's legs til I get back. Keep
> surrounding yourself with blind people and you too will run
> into the wall. I'm fine, glad I'm on your mind.
 
Re: it's baaaaaaack

> Wow- how insightful.
>
>
> > Sorry, not alot of time this week to tell you why you're
> > wrong. You and the other four or five Jack lovers will
> just
> > have to keep humping each other's legs til I get back.
> Keep
> > surrounding yourself with blind people and you too will
> run
> > into the wall. I'm fine, glad I'm on your mind.
>

Welcome back, Mr. Wonderful....(MLII)

I just figured your big, fat ass was parked (or stuck)
under a desk somewhere trying to put your joke of a
format on some off the air AM somewhere in a top 1500
market. Please, continue to to vacate until you see
the light. Jacks here to stay, meanwhile your dreams
and ideas are flushed away. Oh, you don't have any
ideas, I forgot. Naysayers be damned.

Hint: Most of this was just having a little fun, MLII.

What have you been up to??? We can't wait to hear.
It shouldn't take long. HA!
 
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