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This should be interesting -- NASH-FM

Many of Entercom's country stations run an HD2 featuring either brand new, or classic country songs. Either would be a nice addition to WNSH.
 
luperm said:
Trying to apply ratings "logic" to this equation does not compute. Ratings are irrelevant. Supporter's dollars are. A religious station with a 1.0 with those listeners making regular donations can be much more successful than the 1.0 rating might indicate.
Also, you have to remember that the cost to operate a radio station with no overhead, other than licensing and transmission related costs, is significantly less than one with a local presence (personalities, sales and admin staff, office space, etc.) Plus there are no shareholders...that's significant. The math is much different.
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It is indeed interesting to see the success of a concept that 95% of those in the commercial radio industry could not imagine would be MORE successful than "big corporate radio." It's scary to imagine the total number of billions LOST to sell radio advertising in the last few decades.
 
Tibbs4 said:
It is indeed interesting to see the success of a concept that 95% of those in the commercial radio industry could not imagine would be MORE successful than "big corporate radio." It's scary to imagine the total number of billions LOST to sell radio advertising in the last few decades.
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But much of the "support" by listeners comes from the knowledge that EMF is a non-profit organization and that donations "further the cause". Donors view EMF stations as being a ministry, and they likely are the same kind of folks who make a weekly or monthly pledge to their local church, too.

What EMF mastered was technology, taking advantage of the studio waivers available to non-profit stations and the ability to distribute by satellite and operated equipment remotely.

I'm interested to see if commercial radio creates national networks of simulcast stations, in the European model, with many, many synchronized transmitters, often controlled all from a central point.
 
DavidEduardo said:
I'm interested to see if commercial radio creates national networks of simulcast stations, in the European model, with many, many synchronized transmitters, often controlled all from a central point.
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The only way it works is if national advertising greatly exceeds local advertising. The main thing keeping local radio in place is the strength of local sales.
 
TheBigA said:
The only way it works is if national advertising greatly exceeds local advertising. The main thing keeping local radio in place is the strength of local sales.
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But a transition from unwired network sales to wired would not be that hard to do if the concept is used to tie together lots of quality FM signals with the kind of talent that we associate with network TV late night shows.
 
DavidEduardo said:
But a transition from unwired network sales to wired would not be that hard to do if the concept is used to tie together lots of quality FM signals with the kind of talent that we associate with network TV late night shows.
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You're right...technically, operationally, etc it's all very easy to do, and is actually being done by some commercial operators right now.
 
As I read about the Cumulus transactions, like most of you I thought "this can't be it". This has to be a prelude to further transactions.
 
DavidEduardo said:
I'm interested to see if commercial radio creates national networks of simulcast stations, in the European model, with many, many synchronized transmitters, often controlled all from a central point.
Click to expand...
EMF could use RDS's Alternate Frequency feature to have radios automatically switch between their various affiliates depending on which one is stronger in a given area. But I don't think many U.S. market car radios support this feature, even if they do display RDS text.
 
AMRocks said:
Check out the translators listed on that application:
TRANSLATORS
1. W232AL 94.3 POMONA NY
2. W276AQ 103.1 FORT LEE NJ
3. W236CH 95.1 FORT GREENE NY

WNSH is listed as the main station for them!
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Numbers 2 and 3 are actually translators that are not intellectual property of Cumulus or Entercom. They are fed via an HD4 (I believe) lease with Cumulus using WNSH as the primary for religious-based programming by the Lessee. How that arrangement plays out moving forward will be interesting to see. Even without WNSH being an actual city signal I'm sure it grabbed top dollar to lease one of the sub channels.
 
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