luperm said:Why would WPIX promote THIS-TV?
It's leased. WPIX has no incentive to promote it.
THIS-TV could buy airtime on WPIX and promote itself.
That's like asking why Hot 97 does not promote the Indian channel that leases its HD2.
I did state 3 posts earlier that THIS leases the channel from PIX and that there is no incentive for them to promote it. However, I wonder how many people even know about the subchannels? With most people getting reception via cable, I am sure some people may not be aware of it. Also, if some people tune in to THIS, then they might also sample some programs on Antenna TV. Unlike programming in another language, the classic shows and movies on THIS and Antenna TV complement one another very well, and if PIX were to add MeTV, that would be the trifecta of classic TV. I think it was rather odd that WPIX still promoted Estrella on their website, even well after it was removed from 11.2.