OK...my station is the new and first sports talk on FM in the market. We are going against a strong competitor. The competitor carries ALL the local major league teams play by play. The Buccaneers will be blacked out on Sunday due to not hitting the required number of seats sold. Therefore the radio audience should be substantial. So far, The Fan hasn't done any promotion to speak of. If it was my station (and I had CBS type money) I'd buy the remaining tickets and make a big deal about it and give them away on the air. Additonally, buy or trade local time during the televised game. "The Fan cares about you...The Fan"!