Eli Polonsky said:Oldbones said:I'm sort of surprised the WROR calls were brought back on 105.7 myself. While they had longevity in the market, there really wasn't much of an "image" attached to them. Oldies, various flavors of AC, a brief stab at CHR then back to various flavors of AC. I certainly wouldn't call them "heritage" calls like WBZ, WRKO, WBCN, etc.
I recall that, after a few mediocre years, WROR made a big splash from about 1973 through 1975 as Boston's first full-power, full-time Oldies station during the '50s/early '60s nostalgia wave, following the popularity of "American Graffiti" and "Happy Days".
Then, when they tried to go AC, CHR, etc... later on, everyone was still expecting the "Golden Great 98". It wasn't until they finally made the full flip, with new call letters and branding, to current Hot AC as "Mix" that the station finally shed its leftover oldies image, and built itself a whole new younger demo.
I remember after ROR's failed attempt at full-fleged Top 40 back in the early 80's, they began to lean very heavily towards Light/Soft AC and even Oldies (And I'm talkin' 50 & 60's)...
I recall hearing "The Big Hurt" by Toni _________ (forget her last name), a 50's hit, during Joe And Andy I would like to say around 1986 or so.