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Traffic.com is leaving the building

M

MikeShannon914

Guest
It was announced Wednesday that Traffic.com/NAVTEQ/Traffic Pulse/Nokia will be shuttering all of their local traffic offices and consolidating traffic operations in Chicago. That includes Dallas, which will close at the end of April, leaving countless more radio people out of work. I guess the writing was on the wall when NAVTEQ separated its broadcasting efforts from the rest of the company and sold it off as a unit last September or so. Individual NAVTEQ offices continued on with doing only the production side, plugging in incidents and roadwork for the sake of their contracts with Garmin (GPS units) and certain internet providers who published NAVTEQ's data for the public.

And with the recent sale of Westwood One's Metro Traffic division to Clear Channel's Total Traffic (Metro Traffic only, not their Metro Source news division--the "lease-a-news-anchor" service,) there's another blow to accuracy and any localism. At Total, you now have some shifts where one Dallas-based reporter does live or recorded reports for WBAP or KRLD, XM/Sirius, the new News92 in Houston, a station in Austin, along with KTRH/Houston and a station in Phoenix...ALL within the same 30-minute period. SO.....when does this one-person-doing-the-work-of-five have time to actually gather incident information, make police beat calls, input the information for each city, etc? Metro consolidated, what, 52 offices into 18 about three years ago, and recently shut down others, including their Houston office (yeah, Houston's not worthy of an office, since they have no traffic issues there, of course.) They took vets like Eric Grubbs, Joe Isham and many others and laid them all off. And it's been 2.5 years since all the local traffic helicopters were grounded. I think Metro is finally flying two Cessnas now instead of one...which, for the longest, one plane carried competitors KRLD, WBAP, KSCS and KPLX reporters together. Thank the good Lord, however, that Clear Channel is still allowing two sets of management to run the local Total offices--wouldn't dare want to see Wasserman, Pena, Haake or any others have to face the same fate as any of their employees.

What this comes down to is, who's minding the traffic in Dallas-Fort Worth? Metro's proven that doing traffic from afar does not work, and now NAVTEQ's going to discover the very same thing. The driver is the one who suffers, with dated or incorrect or incomplete or missing or MISPRONOUNCED information, etc, etc, etc, because the reporter, wheresoever situated, doesn't have time to do a thorough job for each market he services, nor does he even know the geography of 90% of the cities he reports for. Has the traffic situation nationwide IMPROVED so much in the last few years that we just don't need people dedicated to specific markets anymore? No, obviously, it's a case of greed and streamlining and "stockholder value" and dilution of the product, etc...much like the rest of the radio biz...and we the listeners just accept it with nary a fight or complaint. You all complain about "weak radio" in the area...well, we set the pace by accepting it on today's terms and continuing to tune in. But take a look at what the Hispanic audience does to their stations--I think it was KBOC-98.3 that tumbled way down the ratings list recently, and we've seen all the others do the same over time...and it's due to stations that *think* they've locked in their target audience, then they take away local talent and any regionalism to reduce costs, and expect the audience to stay along for the ride regardless. But Hispanics seem to thrive on the commonality and community aspects of radio, and when Liberman or whoever decides to go the cheap route, Hispanics simply tune out--IN DROVES. And it's enough to make those stations sit up and pay attention. The rest of us just let the Radio Gods dictate what they want us to hear, and in whatever form (i .e. voicetracking) they choose to deliver it to us.

As for NAVTEQ, thoughts go out to my many compadres from over the years there, who are still working there--for the moment--including longtime local radio folks like Nancy Johnson (KZEW/KDGE,) Alan Barnes (WBAP, KAND,) Denice "Necie Marie" Welch (WFAA-TV, Platinum 96.7,) Doyle King (KTCK, KDNT,) Jason Walker (KLUV, KLDD, USA Radio Network,) Bill Jackson (KLIF-570, ABCRN,) Jennifer Hart (WBAP,) Matt McCarty (current ops manager at NAVTEQ and the son of late broadcasting legend John McCarty,) Ben Martin (WBAP, WFAA-TV, KVIL,) Tom Corbett (KEWS) and several others will add to the 70%~ unemployment rate amongst radio people in DFW. This may affect WFAA's Alexa Conomos as well, but I'm sure her salary will be picked up by WFAA instead, if that's even still the case these days. Truly a sad day, and a poor reflection of the greediness and cut-rate efforts of today's broadcast ownership.

Anyway, </soapbox>.
 
Couple of quick corrections, and I'm sure there'll be more...Bill Jackson at KLIF-570 traffic (oh, and congrats to KLIF on their 0.4 rating in November...what a krok) is already working for the company that handles the former broadcast division of NAVTEQ, but still operates out of the NAVTEQ/Traffic.com studios in NW Dallas. Alexa Conomos apparently was dropped from the NAVTEQ payroll some time back and is paid directly by WFAA now.

And going over the recent DFW radio ratings, I'm completely shocked at how some stations continue on, undaunted, despite being in perpetual purgatory, while far better stations drop talent left and right and change formats and cut costs every which way possible. I mean, how do you justify keeping KLIF-AM and KSKY on the air? That's just a couple from numerous examples. Perhaps when stations start being sold off for their real (lack of) value, we'll once again see private owners come in who'll consider the public service aspects instead of being exclusively consumed with greed. Then again, if you're a big-time investor, what kind of pathetic investment is radio station ownership these days, anyway? All I read about is how spots can be bought during prime hours for a song now (i.e., $125 for 30 seconds that, five years ago, went for $1,000.) The cost to power a 100kw transmitter is the same, whether you're in a big market or small, and whether you're profitable or not. But I guess it's all about quantity instead of quality...why else would Cumulus want more? (And now they're gunning for Clear Channel.) One day, maybe, the bubble will burst when it's discovered that listeners have countless other choices, they tune out during commercials...oh, and that radio advertising doesn't really work, anyway.

BTW, just discovered something called www.sky.fm. Check it out...nice variety of formats, no commercials, etc. Not local, either, but you know to expect that in this case.
 
It's not just Dallas......the Miami office will close in April and my wife will be out of a job and looking for work......again! I got out of the biz at the right time!
 
MikeShannon914 said:
BTW, just discovered something called www.sky.fm. Check it out...nice variety of formats, no commercials, etc. Not local, either, but you know to expect that in this case.

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Um... not so much. I guess you didn't listen long enough to hear the Home Depot spot I did (not that there's anything wrong with that!). The premium level might not have commercials. I didn't make the investment during my trail listen.
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Mr. Shannon says: One day, maybe, the bubble will burst when it's discovered that listeners have countless other choices, they tune out during commercials...oh, and that radio advertising doesn't really work, anyway

about 16 hours ago, on Radio-Info's main page:

"What happens when the spots come on?" New study says 93% of audience stays
 
The_X_Man_Cometh said:
"What happens when the spots come on?" New study says 93% of audience stays
HA...I saw that headline, too. I bet the same "think tank" got the same number for TV viewers, too. I didn't even read the story...the figure was so laughable. But I can't blame the industry for filling potential advertisers with "talking points" to try to re-legitimatize radio as a viable medium worthy of ad dollars. After all, once you've laid off everyone, put your cluster on fulltime jukebox or voicetracking mode, sold all the land around the towers, moved the "stations" into the CEO's garage, and you STILL can't turn a profit...well...

(and Corporate Radio is NOT to blame, of course...substandard product, no bond with the listener, safe playlists, voicetracking...and they wonder why ad rates have been driven down so low? At least the advertising industry "gets" the idea that listeners are indeed pissed, are not being served, and are making that known by tuning away from terrestrial radio. All that corporate-dictated cost-cutting and not one of them ever considered that they were driving nails into their own coffins: Stations devalued to 1/10th of their 2005 price...ad rates at 1/10th their 2005 price...desperate demands from stockholders who are otherwise ready to dump out of radio for a huge loss...need I go on?)
 
MikeShannon914 said:
I mean, how do you justify keeping KLIF-AM and KSKY on the air? That's just a couple from numerous examples.


Very simple how they are kept on the air.

1. The other stations in the cluster are making the money, so they will throw in bonus spots on the low performing stations.

2. We don't know what budget and ratings goals the company set for that particular station. If they are making budget and the ratings goals, then changes will not be made, unless they want to set the bar higher.
 
Thank you for all the nice words Mike. I will miss the folks here. You mentioned Jennifer Hart, but left out the most important Jennifer, Jen Johnson. And don't forget Maryrose, and Larry Stanley. We are truly the top of the line when it comes to traffic information gathering and dispersing. Our competition has tried to be as efficient, but will never be.

As far as people tuning out during commercials, my guess would be that about 99.9 % tune out when the spots start...regardless of what any article might say ;D

Now, who's hiring???
 
Sorry, no slight meant against Jen...I was only listing the radio folks past and present, but I did indeed forget Larry (sorry, pal,) and I didn't realize MaryRose was still working there! And Larry, trust me, DON'T get hoodwinked into actually working for TXDOT--you'll be sorely disappointed. Will gladly explain how and why in another venue.
 
"Thank you for all the nice words Mike. I will miss the folks here. You mentioned Jennifer Hart, but left out the most important Jennifer, Jen Johnson."


MOST Important is Jen Johnson? Same lazy girl that does nothing but watch videos of some boy band? HA HA HA .. Must be the daughter from that traffic.com post years ago.
 
That place has paid my bills for the past 6 1/2 years. It was a great run (except for the year and a half when Nancy was in charge) ;) They are also really taking care of us. It's not like we are getting thrown out in the cold like a lot of people do. I've been there and done that and it is no fun.

I am really looking forward to some time off and plan to travel around for a little while and see everything I want to see. Just in case the Mayans are right.

@Mike I think you left me out purpose. Subconsciously I think you are still mad about a certain keg at a certain radio station. (kidding)

@JenniferHart you'll always be the most important Jennifer to me!
 
MikeShannon914 said:
It was announced Wednesday that Traffic.com/NAVTEQ/Traffic Pulse/Nokia will be shuttering all of their local traffic offices and consolidating traffic operations in Chicago. That includes Dallas, which will close at the end of April, leaving countless more radio people out of work. I guess the writing was on the wall when NAVTEQ separated its broadcasting efforts from the rest of the company and sold it off as a unit last September or so. Individual NAVTEQ offices continued on with doing only the production side, plugging in incidents and roadwork for the sake of their contracts with Garmin (GPS units) and certain internet providers who published NAVTEQ's data for the public.
So this company that was spun off, how many people did they hire? Is this a case of people getting let go from Navteq just to get hired by ____?

And with the recent sale of Westwood One's Metro Traffic division to Clear Channel's Total Traffic (Metro Traffic only, not their Metro Source news division--the "lease-a-news-anchor" service,) there's another blow to accuracy and any localism. At Total, you now have some shifts where one Dallas-based reporter does live or recorded reports for WBAP or KRLD, XM/Sirius, the new News92 in Houston, a station in Austin, along with KTRH/Houston and a station in Phoenix...ALL within the same 30-minute period. SO.....when does this one-person-doing-the-work-of-five have time to actually gather incident information, make police beat calls, input the information for each city, etc?[/quote]
Is all that stuff necessary? I listen to WBAP a fair amount, and I haven't noticed any major drop in quality of the reports. Is this something that traffic insiders care about, that isn't noticed by the vast majority of us? Frankly, I don't care WHAT caused the back-up (so they don't need to call the cops or gather incident info) I just want to know whic direction to turn when leaving the office.

. Has the traffic situation nationwide IMPROVED so much in the last few years that we just don't need people dedicated to specific markets anymore? No, obviously, it's a case of greed and streamlining and "stockholder value" and dilution of the product, etc...much like the rest of the radio biz...and we the listeners just accept it with nary a fight or complaint.
If enough listeners complained, PD's and corporate executives would listen. But I think you're severely overvaluing traffic reporters. Check out the average commute time in most cities, then check out the average time between reports on most stations (Don't count WBAP or KRLD, stations doing reports every 10m are rare- most it's every 20-30 minutes) Perhaps the 'suits' have looked at it and decided that paying 30-40K for a reporter that does two, 30-40 second reports an hour isn't worth it. Which is why they keep making them do more. Stations won't pay that much for someone who contributes 1 minute an hour to the station...


and several others will add to the 70%~ unemployment rate amongst radio people in DFW.
Where are you getting this figure from? Or do we get to just make up facts if we want? 70% unemployment compared to when? Both of the companies I work for have trimmed payroll, but nowhere near 70%. Just wondering where you're getting this figure. 10% is believable, maybe even 20%. But 70? Sounds like hyperbole.
[/quote]
 
MikeShannon914 said:
And going over the recent DFW radio ratings, I'm completely shocked at how some stations continue on, undaunted, despite being in perpetual purgatory, while far better stations drop talent left and right and change formats and cut costs every which way possible. I mean, how do you justify keeping KLIF-AM and KSKY on the air?
Have you actually listened to either? I'm a talk junkie, and KLIF is one of my regular stops. They run a ton of spots, and almost all of them are direct response type clients. Plumbers, roofers, financial consultants, lenders, etc. I bet they're doing halfway decent. With those clients, it's about making their phones ring. If customers call, they keep writing checks.


All I read about is how spots can be bought during prime hours for a song now (i.e., $125 for 30 seconds that, five years ago, went for $1,000.)
Where are you reading this? Maybe David Eduardo can weigh in, with a down economy, I'm sure billing is down, but not 80-90% down. I highly doubt that your high billing stations (KISS, KLNO, WBAP, KTCK, etc) are down almost 90%.

. But I guess it's all about quantity instead of quality...why else would Cumulus want more? (And now they're gunning for Clear Channel.)
I think it's about economies of scale. Cumulus takes over Citadel, fires a GM, there's a couple hundred grand saved right there. Cut a few other people here and there and soon you're saving a half a mil to a million bucks.

they tune out during commercials...oh, and that radio advertising doesn't really work, anyway.
Do they tune out? We've all seen the headlines, but if you look at Arbitron info, yes, some tune out, a lot don't. You do realize that now with PPM you can tell exactly when people tune out, right? Look beyond your personal beliefs, and realize that because you tune out, doesn't mean everybody does.
And I doubt that major ad agencies would spend millions and millions on radio if they didn't beleive that it worked. And remember, radio has multiple audiences, yes they need listeners to listen, but they also need advertisers...
 
Sheesh, I think we've all figured out your "connection" to KLIF by now. All this is my opinion and my conclusion-drawing, anyway. If you want to call it a distortion of "facts," you've missed something.

And we're all aware as well of your opinion of traffic reporters being on the same level with garbage collectors and used-car salesmen (and certainly not worthy of being placed on a pedestal like talk show hosts on a 0.4-rated station.) Frankly, I don't care if you "get it" or not. Many people value traffic services, and especially appreciate it when it's accurate and timely. No sense using an alternate route if an incident cleared an hour earlier BUT is still being reported as active. The point is, one person doing the job of five means that something is sacrificed in the process. With you, if you had to do all your own research, write your show each week, do all the production and the board operation, call screening, etc, wouldn't you be forced to sacrifice something, somewhere?

On to other things now...adding insult to injury as *apparently* the NAVTEQ people are now being warned to leave this subject alone and not post responses here. From what I hear, this comes from a corporate level and not local or regional management...so I would suggest staying anonymous or staying quiet. Far as I'm concerned, this is a news story that I didn't share until it was 100% confirmed, and I'm quite sure it's already made the trades as of today, so what's the secret? If someone on a corporate level would like to confirm or deny anything that's been reported here, please come forth and state your case instead of threatening to take it out on the people that made all those nice bonuses and lavish lifestyles possible.
 
newswfld said:
"Thank you for all the nice words Mike. I will miss the folks here. You mentioned Jennifer Hart, but left out the most important Jennifer, Jen Johnson."


MOST Important is Jen Johnson? Same lazy girl that does nothing but watch videos of some boy band? HA HA HA .. Must be the daughter from that traffic.com post years ago.

So brave, you can't even use your real name. You obviously don't work here, you obviously don't know much and you are obviously bitter about something. I only said she was the most important Jen here because she is. Jen is full time, knows much more about this office and our system, and has been here much longer. Not to mention that she does work harder. This was not cutting down Jennifer Hart, just putting the credit where I believe it belongs. And that is all. If you spend all of your time remembering posts from years ago, you really don't have a life, do you.
 
Mike....

I can't speak for KLIF...except to say that on my last day there, The Wells Report had a 2.8 share....And that wasn't good enough. We averaged a 3 share & change in our part of the PPM era @ KLIF.

KSKY is on the air because we make money for our clients. When we talk about our sponsors, their phones ring.

And if I may descend to a small bit of self-service....We also do a pretty good job of reporting, analyzing, commentary, and debating the biggest issues of the day; local and national. It's really hard to chase down one of 1100 Arbitron pagers with a (mostly) daytime signal, but we're working on it, and our Listeners know it.

J-D
TWR
 
Hiding behind a name Nancy J? Its a news station where I have worked. I guess it is true. A Mother loves their child no matter how vile they are. You have inspired me to get a life though. I am going to create a cover band for Waynes world then wait around for the money to come rolling in........... LOL
 
Conservatives said:
And if I may descend to a small bit of self-service....[sic]
Are you sure a descent is necessary?

N.B. When checking with ieSpell, the suggested correction for "jondavidvox" is "Conservatives."
 
Hi JD, I completely believe you, and I don't think KSKY's overall numbers aren't for lack of trying. But I've always been puzzled as to why KSKY can't seem to gain any traction...it's been nearly 8 years now with this format. Now I'm on the outside looking in, and I don't see the extrapolations...you all may be exactly where you want to be in terms of intended demos. But it's always been hard for me to believe that WBAP can have the entire conservative listenership locked up, to the point of completely choking out any competition (including their now-"sister station", KLIF)...and it's not like every host at 'BAP is a top feeder--Levin and the other syndies that come on after him are mid-to-bottom feeders at best. But how long does a group like Salem keep up the fight before going back to KSKY's long-successful tenure as a pay-for-pray station? Thr profit's immediate and damn good, provided you collect money UP FRONT (something that's flown over the heads of the Mortenson people, who don't do that and have a collections nightmare on their hands...to the point of nearly bankrupting KHVN and KKGM.) But that's for someone else to figure out...but I know if I was buying an AM, that's exactly what I'd do with it. (Or I might fool myself into thinking that Texas is ready for moderate talk or some highly-objective and intelligent non-agendized analyses of the issues. HA.)
 
Mike....Salem has a different business model. It's Service based...as in Community Service, not debt service. SRN, and the O&O's work together to build a combined profit model. We keep it lean, and are mindful about killing the Golden Goose. As such, we don't have to squeeze every dime out of every station, at every moment to keep the executive bonus pool functioning.

Remember, C-Class Corporate Radio today is about Managers and (selected) Stockholders becoming millionaires, not operating stations in the public interest. Therefore, they have to make as much money as quickly as they possibly can, before the bottom falls out....and they frankly don't care what's left of the industry after they're finished funding their individual bucket lists.

The Meek Shall Inherit The Mess....Salem is position for the future, the C's are positioned for this quarter.

In my opinion, KSKY could get better ratings. But because of careful and successful planning, (no butt-smooch here, but John Peroyea is simply the best operator I've ever worked for...period) it's not our turn. Indeed, it may never be...But the competitor in me hopes that some day, I will have a chance to maximize my part of KSKY's potential, and defeat the money-changers.

However, that will be more difficult than it was last summer...The competitive environment has changed....Tyler Cox; Talk Programmer par excellance... is now in charge of KLIF Programming. Now, the only hope we have to beat KLIF, will be Dan Bennett's ego and plain, demonstrated hatred for the station....fortunately, both those traits are as enduring and dependable as the Earth and Sky.

Jon-David Wells
The Wells Report
 
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