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kirkiefan
Guest
"MEEEEEEYYYYYRRRRAAAAOOOOWWWLLLLLLL...hiss.....hissss...hiisss...spit....spit...spit...grwowwwwllllllll!!!"
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The Indiana board is dead lately. These guys ought to post there.
ncincy1 said:
1.) Familiarity. It's hard to dislodge a "player" station from its' spot without proper research, a plan, and some major
bucks for programming, promotions and marketing.
2.) Who knows? Only time will tell.
3.) If WLW went AM/FM, they would likely still be at the top of the ratings. Why? They would attract younger listeners
(by younger I mean 35-54) on the FM side. Today, the WLW audience seems to be, for the most part, aging above
45 and even 55. No one under age 45 listens to AM unless it's entirely by accident. This is what has happened in
Dayton with WHIO A-F. The demos have lowered to a respectable share 25-54 whereas before, they were a 35+
station whose audience was mostly 45+.
4.) HD can only make it if: radio gets (or pays for) the support of the retailers (just like sat radio did). To go into a
store, see an HD radio but not be able to actually hear it because no employee can tell you how to turn it on is
a disappointment. Or worse, if you can find a store where an HD radio is actually hooked up, to see the employee
turn it on AM and not know that the radio has not switched to "digital" mode, then tell you the crappy analog
signal you're listening to is digital. It's happened to me. Oh yeah...also get the car manufacturers to make HD
standard (yeah, I know...a tall order these days). But also -
4B.) HD will only make it as well if: broadcasters invest time, energy and money to present compelling programming.
This having been said: I don't expect every HD channel needs fulltime jocks and a 24/7 staff. I'm sure there are
HD stations that can exist as jukeboxes. But, some formats simply require that human element to create the
element of "excitement" and the feeling of "what are they going to do next"? That draws listeners to a channel.
Though, lastly...
4C.) HD radio cannot simply be a carbon copy of satellite radio. The model is not working. Yes, a few specific sat
channels do have audience. Most hardly have enough listeners to pay the light bill at the studios. I never thought
solely tailoring satellite to the "radio sucks" crowd would work. ("Beyond AM...beyond FM..."). The programming
on HD should be tailored to the unique needs of each local market. Of course...
4D.) Will broadcasters undertake such a challenge in a day of a poor economy and declining revenue? Depends on
how long the poor economy lasts. If things turn around sooner rather than later, maybe. If not, see 4-E.
4E.) Can you say "AM Stereo"?
Remember the episode on wkrp in cincinnati when andy travis the pd looked the ratings that had come out for wkrp and his station was like # 3 or so but andy was really down for every station he had worked at he got to number one but not this one wkrp poor andy travis his talents might be well used here in cincinnati lol
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hereinCincy
Guest
Jason Roberts said:
yeah..Cincy has jazz, AAA, Alternative Rock, New Country, Classic Country, 80s on HD2 channels.
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anti-em
Guest
Yaaawn.. how bout that great radio in Wheeeeeeeling== you sure have a purty mouth, nick.
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Nick Scott
Guest
anti-em said:
Strange, your mom said the exact same thing.
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