B
BobHamilton
Guest
Will KFRC drop to the 1's! Possible. Will KOIT stay strong! Will KGO just roll on? Good luck to all!
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F
FrankOnRadio
Guest
KFRC puts in best numbers in years
New format gives KFRC its best 25-54 performance in years! I'm sure the TV helps too.
New format gives KFRC its best 25-54 performance in years! I'm sure the TV helps too.
K
KMRichards
Guest
> Will KFRC drop to the 1's! Possible. Will KOIT stay strong!
> Will KGO just roll on?
Will anyone ever realize that the 12+ numbers are meaningless, which is why Arbitron releases them publicly?<P ID="signature">______________
</P>
> Will KGO just roll on?
Will anyone ever realize that the 12+ numbers are meaningless, which is why Arbitron releases them publicly?<P ID="signature">______________
</P>
TRENDS, SCHMENDS
these 12+ "trend" numbers don't mean crap right now.
all the "told you so", "look who's fallen to a new low", and "congrats" are wasted on...WHAT?
TRENDS?
you really should get back to work before your trends fall.<P ID="signature">______________
*curmudgeon in training*</P>
these 12+ "trend" numbers don't mean crap right now.
all the "told you so", "look who's fallen to a new low", and "congrats" are wasted on...WHAT?
TRENDS?
you really should get back to work before your trends fall.<P ID="signature">______________
*curmudgeon in training*</P>
A
apco25
Guest
Re: KFRC puts in best numbers in years
> New format gives KFRC its best 25-54 performance in years!
> I'm sure the TV helps too.
>
(Numbers deleted by moderator ... you know better than to do that, apco)
Big deal.<P ID="edit"><FONT class="small">Edited by KMRichards on 11/18/05 05:53 PM.</FONT></P>
> New format gives KFRC its best 25-54 performance in years!
> I'm sure the TV helps too.
>
(Numbers deleted by moderator ... you know better than to do that, apco)
Big deal.<P ID="edit"><FONT class="small">Edited by KMRichards on 11/18/05 05:53 PM.</FONT></P>
B
BobHamilton
Guest
Re: KFRC puts in best numbers in years
> New format gives KFRC its best 25-54 performance in years!
> I'm sure the TV helps too.
>
You must be kidding, I have them in my hands. The worst in years!
> New format gives KFRC its best 25-54 performance in years!
> I'm sure the TV helps too.
>
You must be kidding, I have them in my hands. The worst in years!
Re: KFRC puts in best numbers in years
(Quoted text removed by moderator because it contained the numbers I edited out of the original post ... you guys make my life much harder ...)
in his post he said the 25 numbers not the 12 numbers you idiot<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com
</P><P ID="edit"><FONT class="small">Edited by KMRichards on 11/18/05 05:54 PM.</FONT></P>
(Quoted text removed by moderator because it contained the numbers I edited out of the original post ... you guys make my life much harder ...)
in his post he said the 25 numbers not the 12 numbers you idiot<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com
</P><P ID="edit"><FONT class="small">Edited by KMRichards on 11/18/05 05:54 PM.</FONT></P>
> I noticed KYLD hit a record low in both SF and SJ. Any
> thoughts on why?
KMEL is down too -- in fact all music formats aimed at younger demos are down or flat. Where'd everybody go? iPods?
> thoughts on why?
KMEL is down too -- in fact all music formats aimed at younger demos are down or flat. Where'd everybody go? iPods?
C
cubase
Guest
> > I noticed KYLD hit a record low in both SF and SJ. Any
> > thoughts on why?
>
> KMEL is down too -- in fact all music formats aimed at
> younger demos are down or flat. Where'd everybody go?
> iPods?
>
ur only lookin at 12+.....look at the 18-34s where it really matters.
> > thoughts on why?
>
> KMEL is down too -- in fact all music formats aimed at
> younger demos are down or flat. Where'd everybody go?
> iPods?
>
ur only lookin at 12+.....look at the 18-34s where it really matters.
> > > I noticed KYLD hit a record low in both SF and SJ. Any
> > > thoughts on why?
> >
> > KMEL is down too -- in fact all music formats aimed at
> > younger demos are down or flat. Where'd everybody go?
> > iPods?
> >
>
> > ur only lookin at 12+.....look at the 18-34s where it really
> matters.
I understand that, but if two hip-hop stations (whose audience, by definition, is predominantly under 40) are both down significantly in 12+, that's worth noting, whether it's a function of diary distribution or something more ominous.
> > > thoughts on why?
> >
> > KMEL is down too -- in fact all music formats aimed at
> > younger demos are down or flat. Where'd everybody go?
> > iPods?
> >
>
> > ur only lookin at 12+.....look at the 18-34s where it really
> matters.
I understand that, but if two hip-hop stations (whose audience, by definition, is predominantly under 40) are both down significantly in 12+, that's worth noting, whether it's a function of diary distribution or something more ominous.
Re: Not satellite
> > > I noticed KYLD hit a record low in both SF and SJ. Any
> > > thoughts on why?
> >
> > KMEL is down too -- in fact all music formats aimed at
> > younger demos are down or flat. Where'd everybody go?
> > iPods?
> >
> XM or Sirius I guess. But not me!
Satellite gets less than a 0.3 share of quarter hours in the SF Summer book, based on diary analysis.
> > > I noticed KYLD hit a record low in both SF and SJ. Any
> > > thoughts on why?
> >
> > KMEL is down too -- in fact all music formats aimed at
> > younger demos are down or flat. Where'd everybody go?
> > iPods?
> >
> XM or Sirius I guess. But not me!
Satellite gets less than a 0.3 share of quarter hours in the SF Summer book, based on diary analysis.
Re: Trends are important.
> these 12+ "trend" numbers don't mean crap right now.
>
> all the "told you so", "look who's fallen to a new low", and
> "congrats" are wasted on...WHAT?
>
> TRENDS?
Stations subscribed to the Aribtrends (as opposed to those who just see 12+) get a large number of tables.
Demos: 12+, 18+, 18+ men, 18+ women, 18-34, 25-54, 35+ and 35-64.
Dayparts, 6-10, 10-3, 3-7, 7-Mid and weekends.
The sample size of a trend is the same as a book (which is simply a specific set of three months, while a trend is a rolling set of three months).
Trends are an indication of what direction a station is going, and have very close to the same overall reliability of a book (less a small difference due to no cross-book weighting)
> these 12+ "trend" numbers don't mean crap right now.
>
> all the "told you so", "look who's fallen to a new low", and
> "congrats" are wasted on...WHAT?
>
> TRENDS?
Stations subscribed to the Aribtrends (as opposed to those who just see 12+) get a large number of tables.
Demos: 12+, 18+, 18+ men, 18+ women, 18-34, 25-54, 35+ and 35-64.
Dayparts, 6-10, 10-3, 3-7, 7-Mid and weekends.
The sample size of a trend is the same as a book (which is simply a specific set of three months, while a trend is a rolling set of three months).
Trends are an indication of what direction a station is going, and have very close to the same overall reliability of a book (less a small difference due to no cross-book weighting)
A
apco25
Guest
Re: KFRC puts in best numbers in years
> (Quoted text removed by moderator because it contained the
> numbers I edited out of the original post ... you guys make
> my life much harder ...)
>
> in his post he said the 25 numbers not the 12 numbers you
> idiot
>
I don't care of it's 25,35, 55,plus for their overall numbers.....no matter how you break it down it's still bad.
The only thing that doubled in ratings is you. Now your twice in an idiot.
> (Quoted text removed by moderator because it contained the
> numbers I edited out of the original post ... you guys make
> my life much harder ...)
>
> in his post he said the 25 numbers not the 12 numbers you
> idiot
>
I don't care of it's 25,35, 55,plus for their overall numbers.....no matter how you break it down it's still bad.
The only thing that doubled in ratings is you. Now your twice in an idiot.
Re: Trends are important. - Yeah, I got that...
> > these 12+ "trend" numbers don't mean crap right now.
> >
> > all the "told you so", "look who's fallen to a new low",
> and
> > "congrats" are wasted on...WHAT?
> >
> > TRENDS?
>
> Stations subscribed to the Aribtrends (as opposed to those
> who just see 12+) get a large number of tables.
>
> Demos: 12+, 18+, 18+ men, 18+ women, 18-34, 25-54, 35+ and
> 35-64.
> Dayparts, 6-10, 10-3, 3-7, 7-Mid and weekends.
>
> The sample size of a trend is the same as a book (which is
> simply a specific set of three months, while a trend is a
> rolling set of three months).
>
> Trends are an indication of what direction a station is
> going, and have very close to the same overall reliability
> of a book (less a small difference due to no cross-book
> weighting)
>
i know how the system works and that trends are important (eventually) and a valuable tool, but all these people who don't have access to a lot of the numbers are making predictions/speculations/assumptions/calling changes or whatever without possession of more of the "REAL" information - the trends don't and shouldn't mean poop to them.
you, david, and mr. richards and others constantly remind everybody that the 12+ numbers in any form are just the beauty contest; and that the real numbers the public does not have access to are what really matters. still, people don't "get" that.
the numbers CAN and DO sometimes vary wildly from trend to trend. yet, these people are freaking out about drops and advances in an admittedly extremely flawed system that broadcasting has to deal with until a better, and more accurate system is constructed or magically comes down the pike in the hopefully not too distant future. until the full book comes in with all the trends, maximi$er and all, these trends really don't mean a lot. trends are just a small part of the overall picture. until any revisions or overhaul of the 'system' as it is comes to fruition, it's what it is.
until then, me no worry.
carry on.
<P ID="signature">______________
*curmudgeon in training*</P>
> > these 12+ "trend" numbers don't mean crap right now.
> >
> > all the "told you so", "look who's fallen to a new low",
> and
> > "congrats" are wasted on...WHAT?
> >
> > TRENDS?
>
> Stations subscribed to the Aribtrends (as opposed to those
> who just see 12+) get a large number of tables.
>
> Demos: 12+, 18+, 18+ men, 18+ women, 18-34, 25-54, 35+ and
> 35-64.
> Dayparts, 6-10, 10-3, 3-7, 7-Mid and weekends.
>
> The sample size of a trend is the same as a book (which is
> simply a specific set of three months, while a trend is a
> rolling set of three months).
>
> Trends are an indication of what direction a station is
> going, and have very close to the same overall reliability
> of a book (less a small difference due to no cross-book
> weighting)
>
i know how the system works and that trends are important (eventually) and a valuable tool, but all these people who don't have access to a lot of the numbers are making predictions/speculations/assumptions/calling changes or whatever without possession of more of the "REAL" information - the trends don't and shouldn't mean poop to them.
you, david, and mr. richards and others constantly remind everybody that the 12+ numbers in any form are just the beauty contest; and that the real numbers the public does not have access to are what really matters. still, people don't "get" that.
the numbers CAN and DO sometimes vary wildly from trend to trend. yet, these people are freaking out about drops and advances in an admittedly extremely flawed system that broadcasting has to deal with until a better, and more accurate system is constructed or magically comes down the pike in the hopefully not too distant future. until the full book comes in with all the trends, maximi$er and all, these trends really don't mean a lot. trends are just a small part of the overall picture. until any revisions or overhaul of the 'system' as it is comes to fruition, it's what it is.
until then, me no worry.
carry on.
<P ID="signature">______________*curmudgeon in training*</P>
K
KMRichards
Guest
Re: KFRC puts in best numbers in years
> > (Quoted text removed by moderator because it contained the
>
> > numbers I edited out of the original post ... you guys
> make
> > my life much harder ...)
> >
> > in his post he said the 25 numbers not the 12 numbers you
> > idiot
> >
>
>
> I don't care of it's 25,35, 55,plus for their overall
> numbers.....no matter how you break it down it's still bad.
>
> The only thing that doubled in ratings is you. Now your
> twice in an idiot.
Both of you, stop it. Now.<P ID="signature">______________
</P>
> > (Quoted text removed by moderator because it contained the
>
> > numbers I edited out of the original post ... you guys
> make
> > my life much harder ...)
> >
> > in his post he said the 25 numbers not the 12 numbers you
> > idiot
> >
>
>
> I don't care of it's 25,35, 55,plus for their overall
> numbers.....no matter how you break it down it's still bad.
>
> The only thing that doubled in ratings is you. Now your
> twice in an idiot.
Both of you, stop it. Now.<P ID="signature">______________
</P>
Re: TRENDS, SCHMENDS
> > these 12+ "trend" numbers don't mean crap right now.
> >
> > all the "told you so", "look who's fallen to a new low",
> and
> > "congrats" are wasted on...WHAT?
> >
> > TRENDS?
> >
> > you really should get back to work before your trends
> fall.
> >
>
> A-frickin'-men.
>
The trends are flakier than the quarterly "books," as they are an unweighted 3 month rolling average. You can learn a lot from them, however. Extrapolations are even flakier, and thus more dangerous, but a good programming team can glean some good information from them. They're all just tools...except the 12+ numbers, correctly identified above as beauty contest or GM bragging numbers. NO one ever buys 12+!
> > these 12+ "trend" numbers don't mean crap right now.
> >
> > all the "told you so", "look who's fallen to a new low",
> and
> > "congrats" are wasted on...WHAT?
> >
> > TRENDS?
> >
> > you really should get back to work before your trends
> fall.
> >
>
> A-frickin'-men.
>
The trends are flakier than the quarterly "books," as they are an unweighted 3 month rolling average. You can learn a lot from them, however. Extrapolations are even flakier, and thus more dangerous, but a good programming team can glean some good information from them. They're all just tools...except the 12+ numbers, correctly identified above as beauty contest or GM bragging numbers. NO one ever buys 12+!
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