• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

True Oldies 790. Website has been registered

It would make sense that it would end up on 790AM. Low maintenance. No local staff. They keep Imus in the morning. So maybe The Score isn't going away completely but just staying on FM. Maybe it'll help sales if Citadel can take a clue from Hall Radio since they seem to be able to place ads on WLKW.
 
What would be the point of keeping The Score on FM? The goal is to cut salaries and expenses. By syndicating on 790 and leaving the Score on FM it doesn't achieve the goal, unless they go all syndicated sports talk on FM. I had heard talk of simalcasting PRO-AM on the 99.7 frequency. That accomplishes some budget slashing. This makes sense, as Citadel has already gone with the Imus/Oldies format in Washington D.C. this week, and now Atlanta.
 
One thing is clear. Citadel seems to be commited to Imus. How much is that old coot getting anyway? I can't recall his salary.

I could sit here and say that he's not worth it. But I can't speak for Citadel. It's up to them if they think he is worth it. Obviously they do.
 
S DANMAN said:
What would be the point of keeping The Score on FM? The goal is to cut salaries and expenses. By syndicating on 790 and leaving the Score on FM it doesn't achieve the goal, unless they go all syndicated sports talk on FM. I had heard talk of simalcasting PRO-AM on the 99.7 frequency. That accomplishes some budget slashing. This makes sense, as Citadel has already gone with the Imus/Oldies format in Washington D.C. this week, and now Atlanta.
Click to expand...

Yeah I know what you're saying but talk like that aggravates bowler and he'll come on here screaming. Simulcasting WPRO might make sense if you're looking at budget.
 
Skynet74 said:
I did a Domain check and Trueoldies790.com was registered on march 3, 2008. Could that mean Providence? hmmmmm?
Click to expand...

I highly doubt they will do that. Honestly. Why would they do that for coast cutting. They are trying to cut it. It doesnt make sense to me if they are going to change formatts. They would need to hire talents. Unless they move some of the older folks from LITE ROCK

WHERE HAS THIS STATION WEBSITE LAUNCHED?
 
BostonWizz said:
Skynet74 said:
I did a Domain check and Trueoldies790.com was registered on march 3, 2008. Could that mean Providence? hmmmmm?
Click to expand...

I highly doubt they will do that. Honestly. Why would they do that for coast cutting. They are trying to cut it. It doesnt make sense to me if they are going to change formatts. They would need to hire talents. Unless they move some of the older folks from LITE ROCK

WHERE HAS THIS STATION WEBSITE LAUNCHED?
Click to expand...

TRUE OLDIES is a radio network that Citadel owns. Why would they hire talent?IT's a network that many Citadel stations are flipping too. NOT SAYING THAT WSKO-AM is going to do that unless Citadel crams it down thier throat like they did Imus.

I am not sure of the station in Conneticut that carries it but from what I hear it is deeep oldies network. I mean they play songs you would never hear on the Bee during thier oldies prime or if it was on Satuday night.

It's a talent free format. Free. and by any small possibility that 790 was to go with it. Imus would remain in morning drive.Imus is thier even if the station went to 20 hours a day of bird calls.
 
When will programmers realize that music on AM just doesn't work? Not in this day and age. Even standards are dead on AM.
 
jeffryan said:
When will programmers realize that music on AM just doesn't work? Not in this day and age. Even standards are dead on AM.
Click to expand...

Jeff, at least here in RI when WLKW was running the Stardust network on 790am, their 55+ numbers were HUGE, granted it was 15 years ago; but I would expect a similar move to them if they did the true oldies
 
Also consider that the demographic for anyone who would listen are people who grew up with AM Radio during it's heyday. That is all there was. So there could be something comforting for the older generation to be able to listen to Elvis and Buddy Holly on an AM station just like they did back in the old days. Visualize it as a way to escape todays hectic lifestyle and go back in time. We may be in the year 2008. But tune in your Radio to True Oldies 790 for a trip back to 1958! It's kind of cool when you think about it. I think the format could work rather well.... until the day comes when all the listeners finally die.
 
It may well work. And I remember 790's original call of WEAN, and its CBS affiliation. Might well be time to put that call back where it belongs...
 
Skynet74 said:
Also consider that the demographic for anyone who would listen are people who grew up with AM Radio during it's heyday. That is all there was. So there could be something comforting for the older generation to be able to listen to Elvis and Buddy Holly on an AM station just like they did back in the old days. Visualize it as a way to escape todays hectic lifestyle and go back in time. We may be in the year 2008. But tune in your Radio to True Oldies 790 for a trip back to 1958! It's kind of cool when you think about it. I think the format could work rather well.... until the day comes when all the listeners finally die.
Click to expand...

I couldn't disagree more (respectfully ;)). We need to take off our "radio geek" hats for a moment and put on our "average Joe" hat and think this through. Music on AM is horribly ineffective. Markets have tried this and it invariably fails in large and major markets. The small markets are different, I will concede. Philadelphia, Chicago, Los Angeles, and other markets have already gone down this road with disappointing results. I'd really like to know Holland's opinion on this, but people just will not listen to music on AM. The technology is inferior to FM, CDs, and everything else. You may be able to sell it, but there are much better options out there.

If Citadel really wants to generate revenue with 790, they should just broker out the whole damn thing. Hell, WABC is brokering a lot of shifts and they're in market numbero uno!

If I were given an AM station in a sizable market and were told to make money or be fired, really, the only viable way to do it is to broker it. I have never seen a fully brokered radio station switch formats. Have you?
 
jeffryan said:
Skynet74 said:
Also consider that the demographic for anyone who would listen are people who grew up with AM Radio during it's heyday. That is all there was. So there could be something comforting for the older generation to be able to listen to Elvis and Buddy Holly on an AM station just like they did back in the old days. Visualize it as a way to escape todays hectic lifestyle and go back in time. We may be in the year 2008. But tune in your Radio to True Oldies 790 for a trip back to 1958! It's kind of cool when you think about it. I think the format could work rather well.... until the day comes when all the listeners finally die.
Click to expand...

I couldn't disagree more (respectfully ;)). We need to take off our "radio geek" hats for a moment and put on our "average Joe" hat and think this through. Music on AM is horribly ineffective. Markets have tried this and it invariably fails in large and major markets. The small markets are different, I will concede. Philadelphia, Chicago, Los Angeles, and other markets have already gone down this road with disappointing results. I'd really like to know Holland's opinion on this, but people just will not listen to music on AM. The technology is inferior to FM, CDs, and everything else. You may be able to sell it, but there are much better options out there.

If Citadel really wants to generate revenue with 790, they should just broker out the whole damn thing. Hell, WABC is brokering a lot of shifts and they're in market numbero uno!

If I were given an AM station in a sizable market and were told to make money or be fired, really, the only viable way to do it is to broker it. I have never seen a fully brokered radio station switch formats. Have you?
Click to expand...
As the old saying goes, it's no skin off my nose. I don't really care what they do. Since they pulled the rug out from under my friend, John Colletto, I stopped listening. I think a lot of people turned it off when Opie & Anthony appeared on the scene. The programming geniuses apparently couldn't connect that morning schtick to an all-sports format, the rest of the day. I will miss YANKEE BASEBALL, but also hope that Gresh will land on his feet, possibly in an expanded role at ESPN. Maybe he'll take Cordischi with him. They were teamed together, earlier in the days of The Score.
Who really cares about the new 790 format ? I care more about all the people who are now out of work. You can probably only understand this, if you've been the victim of downsizing, at some point in your life.
 
Has it been announced that they have dropped the Yankees games? Despite the throw-away format now on there, there still could be room to run the Yankees games.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom