True Oldies 790. Website has been registered

[jlehmann]

Channel 10's website is saying that 790 will stay sports, with ESPN Radio full time. I'd think they would keep the Yankees with that.

 

[Skynet74]

WPRI Television reported that the "Sports" format is history and music is taking over.

 

[JustinT]

Also consider that the demographic for anyone who would listen are people who grew up with AM Radio during it's heyday. That is all there was. So there could be something comforting for the older generation to be able to listen to Elvis and Buddy Holly on an AM station just like they did back in the old days. Visualize it as a way to escape todays hectic lifestyle and go back in time. We may be in the year 2008. But tune in your Radio to True Oldies 790 for a trip back to 1958! It's kind of cool when you think about it. I think the format could work rather well.... until the day comes when all the listeners finally die.

I couldn't disagree more (respectfully ). We need to take off our "radio geek" hats for a moment and put on our "average Joe" hat and think this through. Music on AM is horribly ineffective. Markets have tried this and it invariably fails in large and major markets. The small markets are different, I will concede. Philadelphia, Chicago, Los Angeles, and other markets have already gone down this road with disappointing results. I'd really like to know Holland's opinion on this, but people just will not listen to music on AM. The technology is inferior to FM, CDs, and everything else. You may be able to sell it, but there are much better options out there.

If Citadel really wants to generate revenue with 790, they should just broker out the whole damn thing. Hell, WABC is brokering a lot of shifts and they're in market numbero uno!

If I were given an AM station in a sizable market and were told to make money or be fired, really, the only viable way to do it is to broker it. I have never seen a fully brokered radio station switch formats. Have you?

I seem to recall Worcester's WCRN 830, when it was running the True Oldies Channel a few years ago, beating WORC-FM 98.9 in 12+ numbers. Maybe that was an odd case, but if there's ever a way for music on AM to work, True Oldies seems to be it.

And for brokered stations going to formats - Clear Channel's 1200 WKOX was brokered from the mid-1990s until it flipped to AAR in 2004. Sure there aren't a lot, but that type of format flip seems like a really last ditch effort to make a station profitable.

 

[Runrigger]

Channel 10's website is saying that 790 will stay sports, with ESPN Radio full time. I'd think they would keep the Yankees with that.

I don't know about the Yankees, but the wording is confusing. It's ESPN for the rest of this week. Then it will be Imus followed by True Oldies.

 

[jeffryan]

I seem to recall Worcester's WCRN 830, when it was running the True Oldies Channel a few years ago, beating WORC-FM 98.9 in 12+ numbers. Maybe that was an odd case, but if there's ever a way for music on AM to work, True Oldies seems to be it.

And now WCRN is a talk station. 12+ numbers don't mean a thing. It's the target demo numbers that matter.

 

[argytunes]

If there's another AM frequency available in the greater Providence area...perhaps TRUE OLDIES 790 can have a counterpart?

How about FALSIES 1450??? The station could consist of b-sided 45s and listeners who have to guess the artist performing them! :-[

argytunes

 

[Skynet74]

If there's another AM frequency available in the greater Providence area...perhaps TRUE OLDIES 790 can have a counterpart?

How about FALSIES 1450??? The station could consist of b-sided 45s and listeners who have to guess the artist performing them! :-[

argytunes

hahahahaha. You made a funny.

 

[MarkAmbrose]

If there's another AM frequency available in the greater Providence area...perhaps TRUE OLDIES 790 can have a counterpart?

How about FALSIES 1450??? The station could consist of b-sided 45s and listeners who have to guess the artist performing them! :-[

argytunes

That might be great, but you'd need a live person to answer and air the calls...which might be one more staff member than they plan on having.

 

[Skynet74]

Seriously.... Having a station whose format consists entirely of old B sides that nobody has ever heard before is probably the quickest way for a radio station to fail that I have ever heard of.

 

[jeffryan]

Seriously.... Having a station whose format consists entirely of old B sides that nobody has ever heard before is probably the quickest way for a radio station to fail that I have ever heard of.

It's probably already available on Sirius or XM. Or both.

 

[Dighton Rockhead]

Seriously.... Having a station whose format consists entirely of old B sides that nobody has ever heard before is probably the quickest way for a radio station to fail that I have ever heard of.

Sorta makes you wonder why the "swinging genius" who owns 1320 / 990 hasn't already TRIED that one! ;D ;D ;D

 

[DG02816]

You never know. Now if 990 cleaned up the audio, they might have a chance....and 1320 should just go back to being an Attleboro station, not a Providence wannabe.