Based on the playlist in the other thread, the station's playing quite a bit more 70s than it did when it signed on. I board-op'ed at the network for a few frustrating hours when the format first signed on. (Scott Shannon hotlined me about FIVE times to gripe about every last thing!) The original format was pop oldies, mainly 1960s, and with a mid-to-high energy level. I liked it right off the bat, and, aside from a wider spread of years on the playlist now, I think it could compete easily with KLUV. And wouldn't it be apropo that the format end up on 96.7, since Gary Reynolds programs it at the network, and Gary was also the PD at Memories 96.7!
Pluses and minuses: KLUV is live and local, 24/7 (perhaps the last music-formatted CBS station in DFW that is.) True Oldies is jockless, BUT has about 600 songs in regular rotation, and a library of 11,000 songs total. KLUV relies on the same, tired 300-song playlist. True Oldies also has REASONABLE station breaks and no 10+ min stopset marathons to make folks tune out. KLUV/KLVU has nearly 27 years in the market, with the last 22.5 as an oldies station...so lots of goodwill and familiarity there. There are plenty of folks who are loyal to KLUV, and I can personally attest to that from my promotions days there...many are literally CRAZY and very defensive about their station. Others who want some variety, or a place to tune during stopsets, will find True Oldies and will likely divide time between the two...at least that's what Citadel hopes. Thinking about a similar situation with KVIL loyalists who defected gradually to Sunny 97.1 several years ago--it proved that no station has a perfect, loyal and unwavering set of fans. Sure, KLUV's fought off competition from KODZ and a 'classic hits'-formatted KZPS over the years, and won both battles easily...so you never know.
