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True Oldies Channel
- Thread starter dactn63
- Start date
CBS-FM isnt billing that bad.
Look at the numbers.
http://www.nydailynews.com/entertai...-13_for_ads_wltws_at_the_top_of_the_bill.html
Now you will say, that's bad! But that is from last year when for around half the year the station was still "Jack".
My guess is they finish in the Top 10 with an under one power share but still quite profitable since this is not an expensive format to run.
Look at the numbers.
http://www.nydailynews.com/entertai...-13_for_ads_wltws_at_the_top_of_the_bill.html
Now you will say, that's bad! But that is from last year when for around half the year the station was still "Jack".
My guess is they finish in the Top 10 with an under one power share but still quite profitable since this is not an expensive format to run.
radioray said:
Radioray, don't waste your breath! This guy just goes from board to board looking for someone to argue with. Take a look at his long list of past posts and you'll see his specialty is taking a contrarian viewpoint. That's why he calls himself "The Big A"...the "A", I guess stands for "Arguer", but then it could be...
is there real hard data that says the 55 plus demo can't be progammed to or sold to ? the reason so often expounded about oldies (hate the term)...is that that age group is not a target audience for ad buyers..well maybe not for the same products the 18 to 34 crowd is..but i'm sure they , and i'm included in this group, do go out and spend money on products everyday. ..i don't have any friends that i know of that buy geritol..but they buy and upgrade computers...something i and they would have never concieved of fifteen years ago..and i'm sure they drop dollars on all kinds of products that just don't get the buzz the 18 to 34 crowd does..i see a really good station in nashville playing a "63 to '93 format doing quite well..but would need to have real people that know how to pull it off and a sales dept that knows how to sell it. it would have the entire pie for that type music..as there's no competetion..so i see a LARGE audience to aim sales at..i have a lot of respect for supershan..he's made it in a tough biz and in a major market for a long time. his true oldies tells me he still loves that music..but i've listened several times and all i hear is the same 300 suspects..maybe i missed the others that are in the collection..but it sounds pretty much like any oldies station that still out there among the ones i've heard..i would like someone to further define the demograpic breakdown with REAL facts..not from a consultant...
deltas69 said:
There is, but typically you have to pay for the information, so I can't post links to it on a message board.
But this kind of research is also done on college campuses and independent research and polling companies. Both Nielson and Arbitron, the companies that measure TV and radio audiences, ask those kinds of questions.If you buy a product, typically there's a questionaire associated with the purchase asking how you made the decision. Lots of call-out, and even some polling in shopping malls asking consumers about their decision-making process. This is not something people just make up. If there was money to be made, especially in this economy, they'd be rushing out and doing it.
Does the research also confirm that it's true that much (radio) advertising is generally ineffective for those 30 and under,
as so many of "that" generation doesn't listen to radio as much as the previous age groups (say, roughly 30 to 55) and
therefore would not be swayed to buy products from radio ads, as compared to "older" more radio loyal listeners?
Seems like it make sense that the candle is burning at both ends of the age spectrum and that would result in a
terribly thin listener based for advertisers in the next decade or two, right?
as so many of "that" generation doesn't listen to radio as much as the previous age groups (say, roughly 30 to 55) and
therefore would not be swayed to buy products from radio ads, as compared to "older" more radio loyal listeners?
Seems like it make sense that the candle is burning at both ends of the age spectrum and that would result in a
terribly thin listener based for advertisers in the next decade or two, right?
deltas69 said:
The ad buyers I run in to these days are all 20-30 somethings that buy what they like or buy based on what they believe from their experiences. They have no clue about 50 somethings and what they like or don't like or do or don't do. So many live in their own worlds and think everyone else should be or think like them. That's why they buy younger.
deltas69 said:
But that's the mindset of these younger media buyers... they think 50+ is all about Geritol, Tums, Poligrip, Ex-Lax, and prescription drugs. They just have no clue. Beyond that, they believe all older folks are on fixed incomes and are so brand loyal (aka set in their ways) they can't be persuaded to try something new.
deltas69 said:
To be like you describe, a station would have to be locally owned. No corporate owner would allow one of their stations to go that route.
deltas69 said:
Which brings to mind the Catch 22 of today's radio biz: Radio stations want to gear content and advertising to reach younger audiences, but younger audiences don't listen to the radio. Older audiences listen to the radio, but radio stations won't gear content and advertising to older audiences. (same with newspapers)
deltas69 said:
If you're going to listen to True Oldies via the stream, listen to the Chicago feed. The Chicago station has some programming beyond Shannon, including a nighttime request show with Dick Biondi. Their playlist is much broader.
C
Classicoldies
Guest
Oldies
Does anyone know why WKOM radio 101.7 signal seems to have gotten weaker in the Nashville area? I use to be able to pick there signal up pretty well in northern Rutherford county around Smyrna, LaVergne area. But recently it has been very weak and not listenable. It sounds like there signal is a little off frequency. Is this just temporary or just the way it will be. If anyone knows why I would appreciate hearing. I wish they would boost there signal it's are only oldies station in the area.
Does anyone know why WKOM radio 101.7 signal seems to have gotten weaker in the Nashville area? I use to be able to pick there signal up pretty well in northern Rutherford county around Smyrna, LaVergne area. But recently it has been very weak and not listenable. It sounds like there signal is a little off frequency. Is this just temporary or just the way it will be. If anyone knows why I would appreciate hearing. I wish they would boost there signal it's are only oldies station in the area.
Re: Oldies
I haven't noticed any decrease in their signal here (Pegram/Bellevue/West Nashville). However, it may be time to ask them to increase their power so that they can be better heard in the Nashville area. Call them at (931) 388-3636 during normal business hours, or email them at [email protected].Classicoldies said:
Re: Oldies
firepoint525 said:
R
Radio Dav
Guest
I saw people mention how people likes True Oldies Channel, I went through Chattanooga 1 night and I thought 97.3 WUUQ Classic Top 40...
R
Radio Dav
Guest
To: radio1340@ south.net
It would take money but a possibility, thought about mentioning this to Ronnie at WKSR 98.3.
I mentioned more detail last week to organzations below.
I did mention it to a big person at South Central, they replied back and said it would be a rim shot, hard to cover Nashville from Franklin.
I mentioned this to GM at Cromwells WPRT 102 , and Fred at WRLT 100 no reply back.
From: DDav@
To: fredb@
Fred,
WKOM 101.7 locate south of Franklin.
Comments 101.7 WKOM, should cover the southside of Nashville well, may do well with the oldies format. In many markets, I heard advertisers in a market the size of Nashville target companies with more than 1 station from what I heard.
Right now I'm not able to leave Indianapolis to discuss this, been looking for a good job...
David
It would take money but a possibility, thought about mentioning this to Ronnie at WKSR 98.3.
I mentioned more detail last week to organzations below.
I did mention it to a big person at South Central, they replied back and said it would be a rim shot, hard to cover Nashville from Franklin.
I mentioned this to GM at Cromwells WPRT 102 , and Fred at WRLT 100 no reply back.
From: DDav@
To: fredb@
Fred,
WKOM 101.7 locate south of Franklin.
Comments 101.7 WKOM, should cover the southside of Nashville well, may do well with the oldies format. In many markets, I heard advertisers in a market the size of Nashville target companies with more than 1 station from what I heard.
Right now I'm not able to leave Indianapolis to discuss this, been looking for a good job...
David
R
Radio Dav
Guest
From: DDav
To: fredb@tune.
Fred,
WKOM 101.7 locate 8 Km south of Franklin, upgrade to C3.
Comments 101.7 WKOM with 25k watts, should cover the southside of Nashville well, may do well with the oldies format. In many markets, I heard advertisers in a market the size of Nashville target companies with more than 1 station, this may add more benefits to WRLT 100 sales team.
David
To: fredb@tune.
Fred,
WKOM 101.7 locate 8 Km south of Franklin, upgrade to C3.
Comments 101.7 WKOM with 25k watts, should cover the southside of Nashville well, may do well with the oldies format. In many markets, I heard advertisers in a market the size of Nashville target companies with more than 1 station, this may add more benefits to WRLT 100 sales team.
David
R
Radio Dav
Guest
I have a new idea, engineers would have to decide if they think it would work.
What would happen if WJXA would operate another analog station on 92.7 with 97k watts directional at 1/4 of there antenna height? I'm wondering if both stations could be heard?
What would happen if WJXA would operate another analog station on 92.7 with 97k watts directional at 1/4 of there antenna height? I'm wondering if both stations could be heard?
S
scottwmro
Guest
TheBigA said:
This is what I was afraid of. My little station is on AM, and the 40+ listen to AM more than the younger demos. My contract with Citadel Music Format, "Hot AC" had ran out back in April. I wanted to change and go to a more "Nostalgia", or Adult Standards format, but we already have a station in Sumner County doing that, which is 1270 WQKR, Portland. I want to stay away from "Classic Hits" (or what most of you call Oldies) due to this station had a good 12 year run of it, and it's the same 60's/early 70's songs played, over and over.
With Adult Standards, I would get songs like:
Mac the Knife, Bobby Darin
Sincerely, The Lennon Sisters
Chances Are, Johnny Mathis
These songs don't get played on the typical "Oldies" Stations. Adult Standards has changed somewhat to gear to a younger audience to stay alive, even playing more current "Soft AC", along with some Nostalgia. You don't hear the Beatles and Motown over & over on a Adult Standards station.
My only concern is that the audience that are fans of the Nostalgia format grows older and dies off, it hurts in reveune. Dial Global had a format called "AM Only", which was a Nostalgia/Adult Standards Format, but I think it's now gone, but they do have a Adult Standards format.
For now, we resigned back up with Citadel to keep the "Hot AC Format" on for a few more years. With WVCP here in Gallatin playing "Classic Hits" (or Oldies & they are on FM), I feel we need to be different than everyone else, so were sticking to what we have now, and in a few years down the road, I'll look at this again.
I have already made a commitment to Citadel to stick with our current format, and I'm going to keep my word with them, be honest, and not think about changing until the contract is up. Besides, it's unique because we are one of 4 stations in the U.S. that is Hot AC/Current Adult Top 40 on the AM dial.
As far a the whole Nashville Market not having a Oldies format, I don't know why it's not here, but somebody that is in the advertising agency business should be able to explan why, that's the only thing I can think of. What is on the minds of Cumulus, Citadel, Clear Channel, and South Central? Who knows. Forget about Lightning 100, they are happy with what they have and are committed to it, and don't think Lester Turner is going to change it, just in my opinion.
S
scottwmro
Guest
Re: Oldies
It may be transmitter problems. I'll say this, in the past; I've had my share of transmitter problems and the signal getting out poorly. My transmitter I have now is solid state, but back in the tube days, it was a nightmare! Those old 4-400 tubes didn't like me for some reason. Seems quite a few FM Stations still use a transmitter that requires 1 tube, and when the tube starts to get weak, you can tell it on the air.
Classicoldies said:
It may be transmitter problems. I'll say this, in the past; I've had my share of transmitter problems and the signal getting out poorly. My transmitter I have now is solid state, but back in the tube days, it was a nightmare! Those old 4-400 tubes didn't like me for some reason. Seems quite a few FM Stations still use a transmitter that requires 1 tube, and when the tube starts to get weak, you can tell it on the air.
R
Radio Dav
Guest
Many stations call there self classic hit's hoping to fool people I think, they basically sound like a classic rock station leaving out the dance side of the classic hit's. Wish Randy could build back his brand of stations faster, he sure can design some really great sounding stations compare to what I have heard in the radio industry the last 5 - 10 years.
Yes, we need someone to wake up these corp. radio people, Randy is the only 1, that can do it and hopefully he can do it again soon.
Yes, we need someone to wake up these corp. radio people, Randy is the only 1, that can do it and hopefully he can do it again soon.
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