Tim-In-Houston said:oldschooltv said:But whereas Manchester, NH (being in the Boston DMA) has a secondary market ABC affiliate, I can't see why Newark, NJ or Bridgeport, CT cannot get their own as well. I could see why the NYC station would not see favorable to the idea, being so geographically close, but the population density is so high, the need is incredible.
There's a simple answer that's being overlooked as to why Northern New Jersey doesn't have its own affiliates: The networks own the stations in the market and will not permit another station to operate - even as a secondary affiliate, covering the outlying areas. The O&Os don't want to give up any advertising revenue.
WMGM-Atlantic City was in operation long before NBC owned a station in the same market (WCAU-Philly). If NBC could find a way to pull the affiliation from WMGM, I'm sure they would...just so they would have market exclusivity and wouldn't have to share ad revenue from the Atlantic City area.
In Atlantic County - NBC10 fairs a lot better in viewership than WMGM 40, and its more easy to pick up 10 over 40, there, by over the air means. Ch.40 isn't on satellite as well, nor does Comcast carry a HD signal from them. Ch.40's home county is Cape May County (station is licensed to Wildwood, not Atlantic City), but the population is lot smaller.
I've heard that WHAG 25 (NBC) also does poorly in its largest county (Frederick), that it reaches (as compared to the DC NBC station), and WHAG's home county (Washington) has a very small number of TV HH.
Both are really minor stations; the KNTV as an ABC affiliate, was a much larger pain for ABC, than these smaller low budget UHF stations. If I ran WMGM, I'd convert it to an independent, market it like a newschannel for Southern NJ, but buy lot of syndicated programs (mimick WLNY or WZMY) that benefit being over 40 miles from the in-town stations to be able to buy the same syndicated programs from the city. Thus while having its local niche, it's grandfathered low cable positioning in its home area, it can still go must-carry to get into the dense areas of the market. (see, WFMZ/Allentown).