IN 1948 the station used the call letters KMGM followed by KCBH.
It became KJOI airing a “beautiful music format in the late 60’s through the 80’s.
In 1989, KJOI became KXEZ, Viacom purchased KQLZ in 1992 and the call letters and format of KXEZ were moved to 100.3 FM.
I believe that the call letters for 94.3 FM were changed in 1992.
By 1993 the adult contemporary music format it started with was changed to an hot adult contemporary format.