Tyler/Longview Predictions for 2k6

[C414]

Well, it's that time again.

Hats off to Dave for wondering about, and jd who called, the KLBL flip to (alleged) Urban AC and to Musicradio who said Access.1 would help mold the future of East Texas radio.

KWRD/Henderson experience a meltdown and has been off the air for months, though the license was just renewed. Wonder if the FCC knows they've been off the air this long?? chuxgarage and Billy G get the kudos for this one.



Now.....

with 2005 behind us, what do you see for 2006?

I still think Access.1 will be the source of a major shakeup on the FM dial. Whether it's gutting KYKX and going UAC or moving the Ranch there and doing something with the 104.1/1370/1410 trimulcast, I don't know.

KWRD will still be in "Meltdown Mode", unless someone offers Russell some money for that piece of paper called a license.

I don't see much happening with the CC cluster.

Waller will continue to rebuild his stake in the ratings race through "The Breeze".

Gleiser will continue to turn out a fine on-air product ala KTBB and KDOK.

KVNE and KGLY will continue to be the hallmark Christian stations for this area...thought I'd still like to see someone try a Southern Gospel format on a decent-size stick with some good marketing.

Will there be a resurgance of the AM band this next year? Guess we'll have to get together about this time next year and find out.

Comments? Flames? ????

<P ID="signature">______________
Failure to plan on your part doesn't constitute an emergency on my part.</P>

 

[formerdfw]

I guess I'll give my 2 cents...

There has been considerable chat about KYKX and the near market saturation of country in the Longview/Tyler/Marshall area. To me, moving "The Ranch" to 105.7 makes good sense. There is a strong market for Country Legends if it is handled properly. When I was in Houston, 97.1 flipped from Urban/Rap to Country Legends. For those that have the time can research the ratings and find that 97.1 surpassed KILT which was unheard of - but it happened.

> Well, it's that time again.
>
> Hats off to Dave for wondering about, and jd who called, the
> KLBL flip to (alleged) Urban AC and to Musicradio who said
> Access.1 would help mold the future of East Texas radio.
>
> KWRD/Henderson experience a meltdown and has been off the
> air for months, though the license was just renewed. Wonder
> if the FCC knows they've been off the air this long??
> chuxgarage and Billy G get the kudos for this one.
>
>
>
> Now.....
>
> with 2005 behind us, what do you see for 2006?
>
> I still think Access.1 will be the source of a major shakeup
> on the FM dial. Whether it's gutting KYKX and going UAC or
> moving the Ranch there and doing something with the
> 104.1/1370/1410 trimulcast, I don't know.
>
> KWRD will still be in "Meltdown Mode", unless someone offers
> Russell some money for that piece of paper called a license.
>
>
> I don't see much happening with the CC cluster.
>
> Waller will continue to rebuild his stake in the ratings
> race through "The Breeze".
>
> Gleiser will continue to turn out a fine on-air product ala
> KTBB and KDOK.
>
> KVNE and KGLY will continue to be the hallmark Christian
> stations for this area...thought I'd still like to see
> someone try a Southern Gospel format on a decent-size stick
> with some good marketing.

Southern Gospel would be great, but it's hard to get sponsors. Some view Southern as leaning to far toward the Pentecostals which narrows your market.
>
> Will there be a resurgance of the AM band this next year?
> Guess we'll have to get together about this time next year
> and find out.

Good question. If there was a decent signal, you could program the current KDVE 103.1 FM there and free up a FM signal.
>
> Comments? Flames? ????
>

 

[radioaircheck]

> I guess I'll give my 2 cents...
>
> There has been considerable chat about KYKX and the near
> market saturation of country in the Longview/Tyler/Marshall
> area. To me, moving "The Ranch" to 105.7 makes good sense.
> There is a strong market for Country Legends if it is
> handled properly. When I was in Houston, 97.1 flipped from
> Urban/Rap to Country Legends. For those that have the time
> can research the ratings and find that 97.1 surpassed KILT
> which was unheard of - but it happened.
>
> > Well, it's that time again.
> >
> > Hats off to Dave for wondering about, and jd who called,
> the
> > KLBL flip to (alleged) Urban AC and to Musicradio who said
>
> > Access.1 would help mold the future of East Texas radio.
> >
> > KWRD/Henderson experience a meltdown and has been off the

KYKX could go disco!!

> > air for months, though the license was just renewed.
> Wonder
> > if the FCC knows they've been off the air this long??
> > chuxgarage and Billy G get the kudos for this one.
> >
> >
> >
> > Now.....
> >
> > with 2005 behind us, what do you see for 2006?
> >
> > I still think Access.1 will be the source of a major
> shakeup
> > on the FM dial. Whether it's gutting KYKX and going UAC or
>
> > moving the Ranch there and doing something with the
> > 104.1/1370/1410 trimulcast, I don't know.
> >
> > KWRD will still be in "Meltdown Mode", unless someone
> offers
> > Russell some money for that piece of paper called a
> license.
> >
> >
> > I don't see much happening with the CC cluster.
> >
> > Waller will continue to rebuild his stake in the ratings
> > race through "The Breeze".
> >
> > Gleiser will continue to turn out a fine on-air product
> ala
> > KTBB and KDOK.
> >
> > KVNE and KGLY will continue to be the hallmark Christian
> > stations for this area...thought I'd still like to see
> > someone try a Southern Gospel format on a decent-size
> stick
> > with some good marketing.
>
> Southern Gospel would be great, but it's hard to get
> sponsors. Some view Southern as leaning to far toward the
> Pentecostals which narrows your market.
> >
> > Will there be a resurgance of the AM band this next year?
> > Guess we'll have to get together about this time next year
>
> > and find out.
>
> Good question. If there was a decent signal, you could
> program the current KDVE 103.1 FM there and free up a FM
> signal.
> >
> > Comments? Flames? ????
> >
>

 

[KPLEXCOMPLEX]

KYKX has to change. Ther is no getting around it. Ginger and Drew are the two holes in the starboard side of the ship. You get rid of them,you can have a viable station once more. Access 1 is dragging their feet,and they are good at that.

 

[billyg]

> KWRD/Henderson experience a meltdown and has been off the
> air for months, though the license was just renewed. Wonder
> if the FCC knows they've been off the air this long??
> chuxgarage and Billy G get the kudos for this one.

I think KWRD went dark early last year. It was in sad shape with just a CD changer playing the same oldies country CD's I played back when I worked "on the hill" during the station's KWRD/KRGI days in 1994-5. KZEY is still on with low power (92 watts) I can just barely hear them in Kilgore.

Either KOFY 1060 has a working licence that we don't know about, or the Dallas FCC office has been whittled down by goverment cuts to just a few people who can't check up on every station broadcasting illegally outside of the DFW metroplex anymore. KOFY has been leaving the transmitter on 24hrs a day, the audio is horrible (a loud humm all through the audio) and they still havent been shut down.

Billy G.
http://listen.to/jangleradio

 

[Josejuan]

I agree, KYKX needs something..I think KYKX could win the battle if Access 1 would put the proper people in place..remove Nascar mama and Harlen the sports guy..in my experience, even though it never works, sales people are not to be within 20 feet of the control room. Putting them on the air is rarely a good idea..I mean what if they tell everyone that Longview is going to the playoffs..oh damn, wait.......oh, and what if they get on the air and praise Jeff Gordan as if he gave her her first orgasm..or if he may be the 2nd coming of Christ......oh, damn.....wait.....

you see the problem...Leave Danny where he is, clean house...get him a female co-host, not Paula..leave her where she is...loose the 7-12 access 1 guy and burn Joey T at the stake...

oh yea..Jesus loves you-
Happy New Year




> KYKX has to change. Ther is no getting around it. Ginger and
> Drew are the two holes in the starboard side of the ship.
> You get rid of them,you can have a viable station once more.
> Access 1 is dragging their feet,and they are good at that.
>

 

[nuzguy]

> I agree, KYKX needs something..I think KYKX could win the
> battle if Access 1 would put the proper people in
> place..remove Nascar mama and Harlen the sports guy..in my
> experience, even though it never works, sales people are not
> to be within 20 feet of the control room. Putting them on
> the air is rarely a good idea..I mean what if they tell
> everyone that Longview is going to the playoffs..oh damn,
> wait.......oh, and what if they get on the air and praise
> Jeff Gordan as if he gave her her first orgasm..or if he may
> be the 2nd coming of Christ......oh, damn.....wait.....
>
> you see the problem...Leave Danny where he is, clean
> house...get him a female co-host, not Paula..leave her where
> she is...loose the 7-12 access 1 guy and burn Joey T at the
> stake...
>
> oh yea..Jesus loves you-
> Happy New Year

That's certainly one way of putting it--and a good way at that. Is it likely, though, A-1 will invest the time, effort, and (mostly) money to redux KYKX in its country genre. Could be, but given the corporate mentality gutting it as a country station and adopting one of the urban formats seems to be the odds-on bet. However, your plan could be the way KYKX goes. The answer may be just around the corner.
>
>
>
>
> > KYKX has to change. Ther is no getting around it. Ginger
> and
> > Drew are the two holes in the starboard side of the ship.
> > You get rid of them,you can have a viable station once
> more.
> > Access 1 is dragging their feet,and they are good at that.
>
> >
>

 

[bhenslee]

Re: KDOK

>Gleiser will continue to turn out a fine on-air product ala KTBB and KDOK.

Everyone on this panel seems to think that KDOK is a great radio station.
So, why do their ratings suck? Is it a coverage issue?

The most important part of having a great radio station is playing the right music. Whether your jocks are local are voice-tracked, it simply doesn't matter if the music is not right. KDOK's music (last time I listened)is off the mark. As Bob Ueker would say..."just a bit outside."

If KDOK would copy KBGO/Waco (Oldies 95), they would be a much larger ratings force in East Texas. "Oldies" stations in Corpus Christi and Beaumont have copied KBGO - and have seen huge ratings results, as well.

See for yourself, KDOK is one of the lowest rated Oldies stations in the state.

 

[lmnopeace]

Re: KDOK

I believe KDOK has an operating power of 9000 watts. So, they cover one county in a three county metro.

The station suffered terrible ratings while Bill Davis was aboard on mornings. Grab a book and have a look. The downward spiral began in morning drive. I understand Gleiser had a replacement for Bill who backed out at the last minute months before Bill left on his own.

Before the fall book, KDOK went great lengths to improve their bad numbers. Artie, it's safe to say you haven't listened for some time. KDOK sounds better than ever. For the first time in several years, they did a music test with Edison Media Research using a Tyler Texas focus group. The music IS RIGHT ON THE MARK. Gleiser hired Holland Cooke to consult the station's fall promotion, You Guess'em You Got'em. There are brighter days ahead for this station. I expect Arbitron to be much more kind to 92.1 in the fall book. We shall see.

 

[musicsweep]

Re: KYKX

Most of you will not like this suggestion for KYKX, but here it is anyway....

#1. Keep the format country. Tweak the playlist, add more currents, and Texas Music, and play the favorite classics. Redo the imaging (a la "Wolf"), then add some major promotions. Bringing Pat Green to town might not hurt.

#2. (Before executing step one) blow out the entire airstaff...veterans and PD included. I can not tell you how many times I have had KYKX tuned in, been enjoyng listening, only to have the jock open the mic and mess it up. I had the displeasure of listening to the morning show the day they were promoting "Charlie and the Chocolate factory". The host opened his break, then started fumbling around looking for the "CandyLand" music. Once he found it, he played it, and talked over it. Then, he played it every break after that...all the while announcing that he was out of tickets for "Charlie.." This lack of professionalism has plagued KYKX for some time, even before Danny and Dru showed up. KYKX should release their entire airstaff, and build a new one with professionals (which obviously rules me out.)

...a side note.... a new professional sounding airstaff would do KNUE some good as well.

#3. with a revamped format/playlist/imaging with a good airstaff...the sky is the limit.


While Tyler/Longview could support a good R&B/ Urban station, I think KYKX is best positioned to be the main competitor to KNUE. KNUE should not be the market's lone country station.

 

[musicsweep]

Access-1 Will be looking to keep cost low...so don't expect risky changes.

If there are sweeping changes, watch KKUS. Either it will begin to drift more toward satellite automation, or it will be the proerty that switches to Urban. It's AM simulcasts will likely stay the same, as there is little else corporate minded radio can think to do with such properties.


KYKX will stay country. As bad as it sounds, the country format is a big advertising seller. There may be personnell/imaging changes, but I do not expect a format change there. (I also would not expect a bunch of costly promotions either. In fact, voicetracking may be around the corner here.)

Waller will do his best, and may even make some money with KLJT/KFRO, but it will not be nearly as competitive as KOOI was. I expect KLJT to remain the same, and the ad content to become more local. Notice more spots coming in from places like Palestine, and Henderson.

No one seems to care about the Palestine Market, but here are the most listenable stations in that market.

KYYK-Country.
Texas 99- Country
KBHT- Classic Country/various formats on weekend.
KWRW- Oldies/swap shop/weekend spanish
KLJT- Adult contemproary...emphasis on older music.
KNET-AM- Sports talk.

SOmeone should attack that market with a full-time non-country format. Aggressive promotions with a good on-air product will make money in Palestine...trust me...I know.

 

[alexpimp]

Re: KYKX

That wouldn't bother me a bit.I dunno if they'd win, but at least they'd be trying. But you DO have to blow it ALL UP and start fresh. KNUE jumped on that Texas music bandwagon a couple years back and they've really turned loose of it and gone back to mainstream country. They copied the Wolf from music to imaging...everything except promotions. KNUE is winning the country battle because KYKX realy IS THAT BAD.






> Most of you will not like this suggestion for KYKX, but here
> it is anyway....
>
> #1. Keep the format country. Tweak the playlist, add more
> currents, and Texas Music, and play the favorite classics.
> Redo the imaging (a la "Wolf"), then add some major
> promotions. Bringing Pat Green to town might not hurt.
>
> #2. (Before executing step one) blow out the entire
> airstaff...veterans and PD included. I can not tell you how
> many times I have had KYKX tuned in, been enjoyng listening,
> only to have the jock open the mic and mess it up. I had the
> displeasure of listening to the morning show the day they
> were promoting "Charlie and the Chocolate factory". The host
> opened his break, then started fumbling around looking for
> the "CandyLand" music. Once he found it, he played it, and
> talked over it. Then, he played it every break after
> that...all the while announcing that he was out of tickets
> for "Charlie.." This lack of professionalism has plagued
> KYKX for some time, even before Danny and Dru showed up.
> KYKX should release their entire airstaff, and build a new
> one with professionals (which obviously rules me out.)
>
> ...a side note.... a new professional sounding airstaff
> would do KNUE some good as well.
>
> #3. with a revamped format/playlist/imaging with a good
> airstaff...the sky is the limit.
>
>
> While Tyler/Longview could support a good R&B/ Urban
> station, I think KYKX is best positioned to be the main
> competitor to KNUE. KNUE should not be the market's lone
> country station.
>

 

[KPLEXCOMPLEX]

Re: KYKX

> That wouldn't bother me a bit.I dunno if they'd win, but at
> least they'd be trying. But you DO have to blow it ALL UP
> and start fresh. KNUE jumped on that Texas music bandwagon a
> couple years back and they've really turned loose of it and
> gone back to mainstream country. They copied the Wolf from
> music to imaging...everything except promotions. KNUE is
> winning the country battle because KYKX realy IS THAT BAD.
>KYKX is a personal fisher price toy for Ginger and Dru. I wonder how much brown nosing they have done to access 1 lately?The question remains, who the hell hired them to begin with? A former lobotomy patient?

 

[bhenslee]

Re: KDOK

> I believe KDOK has an operating power of 9000 watts. So,
> they cover one county in a three county metro.
>
> The station suffered terrible ratings while Bill Davis was
> aboard on mornings. Grab a book and have a look. The
> downward spiral began in morning drive. I understand
> Gleiser had a replacement for Bill who backed out at the
> last minute months before Bill left on his own.
>
> Before the fall book, KDOK went great lengths to improve
> their bad numbers. Artie, it's safe to say you haven't
> listened for some time. KDOK sounds better than ever. For
> the first time in several years, they did a music test with
> Edison Media Research using a Tyler Texas focus group. The
> music IS RIGHT ON THE MARK. Gleiser hired Holland Cooke to
> consult the station's fall promotion, You Guess'em You
> Got'em. There are brighter days ahead for this station. I
> expect Arbitron to be much more kind to 92.1 in the fall
> book. We shall see.
>
Nice reply. Considering they only cover one county, I guess the ratings aren't so bad. BTW - last time I listened to KDOK, they played a Pink Floyd song... never gave them a second chance. Love Pink Floyd - but not on an oldies station.

So, what are they doing musically? Is it a "Super Hits of the 60s and 70s" approach (pretty much what KLUV and KLDE are doing now)?

 

[nuzguy]

Re: KYKX

> > That wouldn't bother me a bit.I dunno if they'd win, but
> at
> > least they'd be trying. But you DO have to blow it ALL UP
>
> > and start fresh. KNUE jumped on that Texas music bandwagon
> a
> > couple years back and they've really turned loose of it
> and
> > gone back to mainstream country. They copied the Wolf from
>
> > music to imaging...everything except promotions. KNUE is
> > winning the country battle because KYKX realy IS THAT BAD.
>
> >KYKX is a personal fisher price toy for Ginger and Dru. I
> wonder how much brown nosing they have done to access 1
> lately?The question remains, who the hell hired them to
> begin with? A former lobotomy patient?


Now we know. Dru has the bonding thing down to an art and a science. He and Ginger began with erector sets, moved up to Fisher Price. And next........?>

 

[nuzguy]

Re: KDOK

> > I believe KDOK has an operating power of 9000 watts. So,
> > they cover one county in a three county metro.
> >
> > The station suffered terrible ratings while Bill Davis was
>
> > aboard on mornings. Grab a book and have a look. The
> > downward spiral began in morning drive. I understand
> > Gleiser had a replacement for Bill who backed out at the
> > last minute months before Bill left on his own.
> >
> > Before the fall book, KDOK went great lengths to improve
> > their bad numbers. Artie, it's safe to say you haven't
> > listened for some time. KDOK sounds better than ever.
> For
> > the first time in several years, they did a music test
> with
> > Edison Media Research using a Tyler Texas focus group.
> The
> > music IS RIGHT ON THE MARK. Gleiser hired Holland Cooke
> to
> > consult the station's fall promotion, You Guess'em You
> > Got'em. There are brighter days ahead for this station.
> I
> > expect Arbitron to be much more kind to 92.1 in the fall
> > book. We shall see.
> >
> Nice reply. Considering they only cover one county, I guess
> the ratings aren't so bad. BTW - last time I listened to
> KDOK, they played a Pink Floyd song... never gave them a
> second chance. Love Pink Floyd - but not on an oldies
> station.
>
> So, what are they doing musically? Is it a "Super Hits of
> the 60s and 70s" approach (pretty much what KLUV and KLDE
> are doing now)?
>
Solid agreement on KDOK's uncommonly good sound, if only more people could hear it. The lack of signal coverage issue keeps short circuiting the best efforts of a caring owner and a talented staff. If Gleiser could have acquired KFRO-FM and simulcast it with KDOK, penetration to the north of Tyler would have been addressed. But with Waller, tomorrow is another day and if he tires of developing The Breeze further and decides to cut 95.3 loose, Gleiser may be waiting with money and pen in hand.

 

[LABreeze]

Re: KYKX

> >
> > >KYKX is a personal fisher price toy for Ginger and Dru. I
>
> > wonder how much brown nosing they have done to access 1
> > lately?The question remains, who the hell hired them to
> > begin with? A former lobotomy patient?
>
>
> Now we know. Dru has the bonding thing down to an art and a
> science. He and Ginger began with erector sets, moved up to
> Fisher Price. And next........?>
>

Perhaps up to Tonka or Hasbro...maybe Mattel?
<P ID="signature">______________
To MRS Ventures: KZYQ and WZYQ are NOT on the air! Must be a cold day in radio hell!</P>

 

[nuzguy]

Re: KYKX

> > >
> > > >KYKX is a personal fisher price toy for Ginger and Dru.
> I
> >
> > > wonder how much brown nosing they have done to access 1
> > > lately?The question remains, who the hell hired them to
> > > begin with? A former lobotomy patient?
> >
> >
> > Now we know. Dru has the bonding thing down to an art and
> a
> > science. He and Ginger began with erector sets, moved up
> to
> > Fisher Price. And next........?>
> >
>
> Perhaps up to Tonka or Hasbro...maybe Mattel?

More like something from the Popeil line--flashy but not very well done.
>

 

[gbranch]

Re: KDOK

> If Gleiser could have acquired
> KFRO-FM and simulcast it with KDOK, penetration to the north
> of Tyler would have been addressed. But with Waller,
> tomorrow is another day and if he tires of developing The
> Breeze further and decides to cut 95.3 loose, Gleiser may be
> waiting with money and pen in hand.
>

It's a shame that Gleiser can't get a hold of 103.1. This would give them good coverage from Longview to Mt. Pleasant. IMHO, the current talk format on 103.1 is a waste of a decent signal.

 

[plainwhitet]

Re: KYKX

Here's something we all might not be thinking of...

#1) As I said in an earlier post - Access 1 is known as a "bottom feeder" company. They are not looking to have the #1 stations in the market. They only want to make decent cash without having to put much money or effort in to the stations they own. They don't care if their stations are 8th in the market as long as they make a minimum amount of money.

#2) As was stated in an earlier post from someone - They country format is very advertiser friendly. Some businesses or agencies look only at format. If they are looking to target the average country listener, they advertise with the country stations in the market...regardless of ratings numbers.

In conclusion, No matter how bad KYKX sounds..or is doing in the ratings, maybe they are making just enough money to keep the suits at Access 1 happy? Why go through all the cost and headache of re-imaging a station that is making just enough money to satisfy management? It's true, for most companies that wouldn't be good enough, but from what I've heard about Access 1, they are completely happy with just "getting by." Plus I would assume that KOOI and KOYE make enough money to keep Access 1 very happy with the money they are making in the Tyler/Longview market.

Just a thought.