Ed Schultz DOES do a weekday radio show from Noon to 3pm. And an 8 to 9pm TV show weeknights. So that is a bit of a grind.
It's true, Schultz's ratings aren't great. But he does face Bill O'Reilly, Fox's #1 host, and Anderson Cooper on CNN. So that is pretty rough competition. Now, who decided Ed should move to weekends, management or Ed? Or was it a mutual decision?
If management really is not happy with you, you don't move from five hours a week to four hours a week, you move to zero hours a week.
Notice MSNBC is still putting a very liberal host in Ed's place, but someone younger and slimmer. Hey, it's TV.
MSNBC is trying to tweak its liberal formula but is solidly behind it. The network is beating CNN and some nights approaches Fox in 18-49 viewers, even though Fox's raw numbers are much higher due to its large number of viewers 50+.
Sadly that isn't the case with AM Talk Radio. Young people who might be more inclined to a progressive agenda don't listen to AM radio much. Nor do they listen much to talk on the radio, even though they do sometimes tune in Rachel Maddow or other MSNBC hosts on TV. So this is why Progressive Talk Radio has such an uphill climb.