Re: Interesting NOT
First, we are not talking about Bartley and Kent. We are comparing with the pay for an "average" jock in this maket. The guys on Jack are really good production guys with a programming sense. They are making comparble pay to what any non-Drive music jock would make because they work the phones and get responses that are often topical, pointed, amusing or funny, edit them on the fly and insert them in the right segue to create the mood that makes Jack in LA the #1 non-Spanish 25-54 station in LA.
This is all a response to the fact that there are many listeners in that market that are burnt out on the very kind of jock you reference. The whole attitude of Jack in LA, as created by Kevin Weatherly (probably, justifiably, the highest paid PD in the US) is like the "un-cola" campaign... a differentiation between Jack and the traditional, jocked, radio station that a really big group of listeners does not want to hear. In fact, there are 1,250,000 of those people listening to Jack in LA, which is 4th in the market in cume.
There is enough under 55 (50 is not, except in ethnic, a cut-off point) that read newspapers to make them, still, very effective. In fact there are certain days where things like the sports sections of papers deliver very well younger demos, so advertisers who want visuals combine TV and print to sell certain products. The same goes for retail, especially supermarkets, on Thursdays... people who do not buy the paper regularly buy it for the cupons and specials.
And ads that require disclaimers just can't in many cases use radio. Print also offers the opportunity to give addresses of retail outlets for large chains, but the big selling point is the visual, which radio does not have. There is no way to do appetite appeal ads on the radio.
[/quote]I see you have found the “F1 key” on the Maximi$er program [which can turn a sow’s ear into a silk purse on demand].[/quote]
The F1 key is the "help" key and does no such thing; if you are trying to be funny you failed. All you are doing is confusing those who might learn or want to give opinions on this.
The People Meter in one market shows 92.5% of teens listen to radio, and the average weekly amount of listening is less than that of adults, but only by about 20%. Considering terrestrial radio does not program specifically for teens, this is a pretty significant fact. when the average across that 92.5% is over an hour a day, that is hardly "five minutes."
Considering that half the teen demo can not drive a car, your data is a bit suspect. Second, satellite subscribers are less than 5% of all persons 12+ in the US, and not a significant share of listening as the big majority of installs are in cars, where only 30% of radio listening takes place, anyway. Then, when you say "high end" you have automatically eliminated most of the population and invalidated your sample.
P.S. Teens and young adults seldom have presets... they scan.
You're talking about the wrong end of the horse.
hipporadio said:David... Are you asking me to even remotely-believe that some 20-year-old intern, using a share-ware copy of Audacity on a studio PC to edit incoming phone from excited “Jack” listeners [I didn’t know there WAS such a thing as “an excited Jack listener”]; pulls down a larger compensation package than a talented, ratings-rich, 30-year veteran working on an “adult” radio station?I hope you DON’T run into the likes of Dick Bartley, Tom Kent, “Brucie” Morrow, Fred Winston, Dusty Rhodes, or their numerous brethren later today at “Happy Hour”.
First, we are not talking about Bartley and Kent. We are comparing with the pay for an "average" jock in this maket. The guys on Jack are really good production guys with a programming sense. They are making comparble pay to what any non-Drive music jock would make because they work the phones and get responses that are often topical, pointed, amusing or funny, edit them on the fly and insert them in the right segue to create the mood that makes Jack in LA the #1 non-Spanish 25-54 station in LA.
This is all a response to the fact that there are many listeners in that market that are burnt out on the very kind of jock you reference. The whole attitude of Jack in LA, as created by Kevin Weatherly (probably, justifiably, the highest paid PD in the US) is like the "un-cola" campaign... a differentiation between Jack and the traditional, jocked, radio station that a really big group of listeners does not want to hear. In fact, there are 1,250,000 of those people listening to Jack in LA, which is 4th in the market in cume.
??? Again [David]... Are you expecting ANY credible Marketing professional to accept your accretion that Verizon Cellular [allegedly turned-off by 50-plus numbers] would then, enlist the aid of an even-more age-challenged metropolitan newspaper for a VERY EXPENSIVE FULL-PAGE AD for no other reason than to display the “numerous terms” [in fine print] of their latest offer? :
There is enough under 55 (50 is not, except in ethnic, a cut-off point) that read newspapers to make them, still, very effective. In fact there are certain days where things like the sports sections of papers deliver very well younger demos, so advertisers who want visuals combine TV and print to sell certain products. The same goes for retail, especially supermarkets, on Thursdays... people who do not buy the paper regularly buy it for the cupons and specials.
And ads that require disclaimers just can't in many cases use radio. Print also offers the opportunity to give addresses of retail outlets for large chains, but the big selling point is the visual, which radio does not have. There is no way to do appetite appeal ads on the radio.
[/quote]I see you have found the “F1 key” on the Maximi$er program [which can turn a sow’s ear into a silk purse on demand].[/quote]
The F1 key is the "help" key and does no such thing; if you are trying to be funny you failed. All you are doing is confusing those who might learn or want to give opinions on this.
The People Meter in one market shows 92.5% of teens listen to radio, and the average weekly amount of listening is less than that of adults, but only by about 20%. Considering terrestrial radio does not program specifically for teens, this is a pretty significant fact. when the average across that 92.5% is over an hour a day, that is hardly "five minutes."
Considering that half the teen demo can not drive a car, your data is a bit suspect. Second, satellite subscribers are less than 5% of all persons 12+ in the US, and not a significant share of listening as the big majority of installs are in cars, where only 30% of radio listening takes place, anyway. Then, when you say "high end" you have automatically eliminated most of the population and invalidated your sample.
P.S. Teens and young adults seldom have presets... they scan.
You're talking about the wrong end of the horse.