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Upside commercials
- Thread starter DToTheJ
- Start date
"FIVE THOUSAND DOLLARS!" Every stinkin' break!! Now, I used Upside on occasion in Idaho (great for Boise Sinclair stations), but a moot point here in WA with the reservation just a few miles' drive away. The commercials are just redundant at this point.
Another one I got sick of was Zealthy (for GLP-1 meds). I'm pretty sure the 'women' having a conversation were AI-generated. Annoying and aired every single break on my favorite secular FM station in Boise...
Another one I got sick of was Zealthy (for GLP-1 meds). I'm pretty sure the 'women' having a conversation were AI-generated. Annoying and aired every single break on my favorite secular FM station in Boise...
K.M. Richards
Program Director, The Eighties Channel™
Repetition is how brands stick in consumers' minds. Redundancy is deliberate.
Think about how advertising has always worked. The brands we remembered were the ones that we saw on practically every one of our favorite television programs ... the ones who we heard several times a day on "our" radio stations ... the ones who advertised in pretty much all of the most popular mass appeal magazines ... the ones with billboards everywhere you looked.
This is no different, except that they apparently annoy you personally.
K.M. Richards
Program Director, The Eighties Channel™
As for the OP and first responder ...
New Jersey Statute § 56:6-22:
It shall be unlawful and a violation of this act for any distributor, refiner, wholesaler or supplier, with intent to injure competitors or destroy or substantially lessen competition:
(a) To offer, directly or indirectly, a rebate, concession, allowance, discount or benefit, of any kind or nature whatsoever, in connection with the sale or distribution of motor fuel.
I didn't bother to look it up, but I imagine Wisconsin has some similar law on its books, or Upstart wouldn't have that restrictions.
Everyone will accept any advertiser, unless they are brick-to-the-head offensive, to pay the bills. Local or national? Makes little difference.
I even remember Mutual, back in the late 1970s, running ads for the Bulgaria travel ministry nearly every hour in one of the two hourly commercial positions.
New Jersey Statute § 56:6-22:
It shall be unlawful and a violation of this act for any distributor, refiner, wholesaler or supplier, with intent to injure competitors or destroy or substantially lessen competition:
(a) To offer, directly or indirectly, a rebate, concession, allowance, discount or benefit, of any kind or nature whatsoever, in connection with the sale or distribution of motor fuel.
I didn't bother to look it up, but I imagine Wisconsin has some similar law on its books, or Upstart wouldn't have that restrictions.
Everyone will accept any advertiser, unless they are brick-to-the-head offensive, to pay the bills. Local or national? Makes little difference.
I even remember Mutual, back in the late 1970s, running ads for the Bulgaria travel ministry nearly every hour in one of the two hourly commercial positions.
Two notes-
1) K.M. is correct. My business advertises on local radio pretty much exclusively. We are told by our marketing company that it takes some 40+ impressions to get someone to pick up the phone or hit the web site. We have been running similar spots on the same News/Talk station for 10 years, and are still getting lots of new leads every month. Repetition works.
2) "The average American is now spending $5000 per year on gas. That's crazy!" Yes it is crazy. Because it is not the truth- not even close. Do the math. We know the average American drives around 11,000 miles per year. In a car that on average is getting 25 miles per gallon. Which means he/she is using on average about 440 gallons of gas per year. Even at 4 bucks a gallon that's only $1760 per year. So the entire premise of the ad is a big fat lie. What that says about the advertiser I leave to you. I am an insurance broker- the data provided comes directly from one of our national carriers.
1) K.M. is correct. My business advertises on local radio pretty much exclusively. We are told by our marketing company that it takes some 40+ impressions to get someone to pick up the phone or hit the web site. We have been running similar spots on the same News/Talk station for 10 years, and are still getting lots of new leads every month. Repetition works.
2) "The average American is now spending $5000 per year on gas. That's crazy!" Yes it is crazy. Because it is not the truth- not even close. Do the math. We know the average American drives around 11,000 miles per year. In a car that on average is getting 25 miles per gallon. Which means he/she is using on average about 440 gallons of gas per year. Even at 4 bucks a gallon that's only $1760 per year. So the entire premise of the ad is a big fat lie. What that says about the advertiser I leave to you. I am an insurance broker- the data provided comes directly from one of our national carriers.
K.M. Richards
Program Director, The Eighties Channel™
Then challenge their ad with the FTC. Misleading advertising is a violation of federal regulations.