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URBAN IS #1 & #2 IN CHARLOTTE

I just checked 4 major markets that now use PPM's (NYC, Philly, Washington, and Atlanta), here's how it came out for January, the latest ratings for 12+

Philly and Washington the top rated Urban station was #4
NYC the top rated Urban station was #10
Atlanta the top rated Urban station was #1.

How Charlotte will fit in to this picture when they get PPM's will be interesting to see.
 
I just checked 4 major markets that now have PPM's (Philly, Washington, NYC, and Atlanta).

January's ratings:

Philly and Washington's top rated Urban stations are both #4

NYC's top rated Urban station is #10

Atlanta's top rated Urban station is #1.

So does this possibly mean that the further South the market is the better rated the Urban station's via PPM might be? I guess we'll get a better answer to that question when Charlotte gets PPM's.

Now as to whether or not Urban radio sells. My guess is, as the "urban audience" has become more and more in the middle class economically speaking (meaning they have money to spend) the advertisers will probably target that demo of audience. I see far more minorities used in TV commercials as those advertisers seem to be targeting that audience far more than what was done in the past.

My guess is to a business or company who makes their money by selling stuff to the public, the color of the person doesn't matter, it's the color of their money and how much of it they have to spend that colors their ad spending decisions. So if when the PPM's come to Charlotte or any other city, if the PPM shows that a solid block of desired demos listen to Urban (it's not my flavor of music, but to each his/her own) then the ad dollars will follow. That's good business and radio is a business.
 
Mister N. said:
Really? You're comparing flamethrower FM signals to a walkie-talkie strength AM?

Again...you keep ducking billing and can't seem to grasp ratings at all.
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People keep talking about WFNZ having a poor signal. On the left side of the AM dial, 5000 watts is a monster signal. On my radio at home, if I turn it on it's so loud it sounds like it'll break the radio. No problems at night either.

But it's because the signal is so strong that it has to be directinal, and there is the problem. Everyone who's having trouble is in one of those areas where the directional signal is not going in their direction It obviously is going in m direction, day and night.
 
ToddJenkins said:
I remember when 3000 watt WQDW in Kinston was ALWAYS the number one station station in the Washington/Greenville/New Bern market, despite never actually getting a signal into any of those towns. It was the Only Urban Station in the market.

If you were Black, or a 'wannabe hip' White kid, you always wrote down QDW in the book, because you saw the Super Soul QDW spots on TV. The dairy was a joke back then, and it will continue to be a joke....

until PPM. The great truth detector.

By the way, the number one biller throughout the 70's and early 80's was elevator music WNCT.
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I remember something similar in Myrtle Beach. There was no urban station other than noncommercial Radio Baha'i and an AM which finally went gospel, so all these FM stations from so far away they couldn't have had good signals were showing up in the book just because they played urban. Then someone finally did play urban and it went to no. 1.
 
urbanradio704 said:
I already DISMISSED revenue as an arguement, go read previous posts.
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Yep, you dismissed revenue as an argument because you can't compete in that area, and you know it. If you could compete, the way you brag, you would be trumpeting revenue, revenue, revenue!!! Because you love to harp on any point you have over and over, everyone here knows that you have nothing in the revenue area to brag about.
 
urbanradio704 said:
The reality of the situation is that NO DATA is collected on station billing. BELIEVED is an opinion word, you can't portray this as fact. FACT is that in LISTENERSHIP that URBAN is #1 & #2 in Charlotte.
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You are wrong when you say that NO DATA is collected on station billing. Sales data has been collected and reported in market after market for many years now.

The more you post the more you expose yourself as someone who has very limited knowledge about the business you that profess to know so much about.
 
Miller Kaplan records and reports estimated sales and revenue data.

In a under-radioed diary market with an urban pop of 30%+ like Charlotte, it is not unusual to see Urban stations as #1 and #2 12+. However, the more stations that enter the market and seek out the Urban shares, the less likely you will see a 1/2 show. You'll have an Urban in the top 4, and the rest will divide the scraps.
 
urbanradio704 said:
I already DISMISSED revenue as an arguement, go read previous posts. Not really difficult to understand. Go look at the ratings page of this website, the facts are clear WBAV V 101.9 is #1 and WPEG Power 98 is #2. Right there black and white. Ratings declined on WFNZ is the point. As I said before, URBAN DOMINATES! DON'T BE MAD YOU CAN'T COMPETE! :D :D :D :D :D :D :D I love being right.....
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Godo Gawd this kid is dumb. What would you rather have, #1 rated station and 15th in billing, or 15th in ratings and #1 in billing?
 
johnqdoe said:
urbanradio704 said:
I already DISMISSED revenue as an arguement, go read previous posts. Not really difficult to understand. Go look at the ratings page of this website, the facts are clear WBAV V 101.9 is #1 and WPEG Power 98 is #2. Right there black and white. Ratings declined on WFNZ is the point. As I said before, URBAN DOMINATES! DON'T BE MAD YOU CAN'T COMPETE! :D :D :D :D :D :D :D I love being right.....
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Godo Gawd this kid is dumb. What would you rather have, #1 rated station and 15th in billing, or 15th in ratings and #1 in billing?
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Anyone who has a clue about this business at all knows that if you don't have billing, you will starve to death. The more you are billing, the more you can do on the air with hiring talent, promotions etc...

He is just an idiot know it all. I have dismissed his opinion on anything because he won't believe anything put in front of him in black and white, and always avoids questions that he does not want to answer. He probably has a future in Politics!!
 
I have a feeling when PPM hits Urban maybe #1 still. I've always heard that Charlotte's population of African Americans has been on the rise the last couple of years. Besides, POWER 98 basically has NO Hip-Hop/R&B competition since the days of Radio One's HOT 92.7. On top of that, V101.9 has never been beaten by Radio One's competeting station Q92.7 now MY 92.7. Interesting to see POWER is still showing up in Greenville, SC ratings.
 
I don't know why my posts keep getting deleted, but let's try this again. Arbitron is tangible evidence I have to back up my arguement. You have posted nothing, and until you back up what you're saying, I will consider any 'evidence' you have as invalid. I'm not taking your word for it. So, until you back up your arguement, it is dismissed.
 
ShawtyBlack_ATL said:
Besides, POWER 98 basically has NO Hip-Hop/R&B competition since the days of Radio One's HOT 92.7.
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Unless you count 96.1 the Beat. I hear mostly white people listen to that, but it sounds pretty much the same to me.
 
This is not rocket science....About 40% black population in Charlotte region...2 100,000 watt urban stations...one skews young, the other skews older. 50% white population and many more choices. 2 country, AM newstalker, 2 chr, 2 ac, numerous christian cont., and so on and so on. As far as 96.1, I am white and have a 13 year old son. Guess what they all listen too most? 96.1 followed by 95.1. This is pretty easy to figure out guys.
 
Jim said:
far as 96.1, I am white and have a 13 year old son. Guess what they all listen too most? 96.1 followed by 95.1. This is pretty easy to figure out guys.
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My condolences! ;D I have 2 daughters 21 and 28 and they listen to a wide variety of music, about 95% of it does not come from any radio station. Fortunately for me they like a lot of the same stuff I do!
 
yugoidar said:
Great! Now that rapking is here we have another major contributor to the discussions on this board.
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Rapking is in the building !!!! Dont be mad that urban stations ROCK Charlotte !!!
 
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