URBAN IS #1 & #2 IN CHARLOTTE

[Mike Sheridan]

I have read this thread with great amusement. What difference does it make? Who cares? Does it put any money in your pocket? It sure doesn't put any in mine.

Well, it is a radio discussion board. Maybe we could talk about the weather, or golf?

What could be discussed would be something clever or thought provoking that was said on the radio, something that made you laugh or think or something else that was presented on the air that was particularly good.

As a listener I don't really care much about the business end of radio. I'm not programming a radio station so I really don't care about ratings anymore. I know what like and that's all the average listener really cares about.

So instead of just saying that Power 98 and V-101.9 are 1 and 2 tell me what makes them great radio stations. What do the jocks say? What promotions to they have running? What makes them the top 2 stations in the market?

If you do that, well then we have a thread!

 

[surfdude]

What could be discussed would be something clever or thought provoking that was said on the radio, something that made you laugh or think or something else that was presented on the air that was particularly good.

Agree with you on that Mike!

Seems most on these boards are just complaining, or talking about rimshots, but never about great radio.

What's Murphy in the Morning up to? ;D

 

[davideduardo]

DavidE...is "market" the same as "listeners"?
my point is...those that can listen to radio
and those that do are two different "markets".

In the traditional sense, a market is a geographical area which constitutes a trade zone.

Obviously, there are non-geographical markets, such as the youth market or the seniors market or the Hispanic market. There are even lifestyle and income based markets.

But for local media, such as locally licensed TV stations, FM, AM, newspapers, yellow pages, etc., a market is a physical geographical area.

People who do not use radio are a market of about 5% of the population.

 

[miz]

Urban in CLT for the unforeseeable future will always be on top of the 12+ #'s because of the large AA demo in this market. But don't confuse that with the A & W 25-54, those are the real sellers.

Billing in the CBS cluster BAV was among the top (behind NKS) from 06-09 I can't speak for the other's because I didn't work for them. I know PEG's budget was around the 6.9 mil mark in 09 (if they hit it) and not sure where it stands now.

The coveted A/W25-54 is where the real winners are, and if things haven't changed since 09 I believe BAV was on top of (or near the top) of those top billers. PEG, was not even on the radar.

This urbanradio704 guy is right about numbers and URBAN being on top of 12+ but no one in the industry gives that much clout, unless the billing coincides with the data.

 

[davideduardo]

The coveted A/W25-54 is where the real winners are, and if things haven't changed since 09 I believe BAV was on top of (or near the top) of those top billers. PEG, was not even on the radar.

The top 4 billers for last year were WBT(AM) WBAV, WLNK and WPEG, with WKKT and WSOC pretty much tied right after WPEG. The first two are nearly tied, and so are are #3 and #4, but about 20% below the first two.

These first 6 stations account for just about $40 million of the markets estimated $76 million in revenues in 2009.

 

[Mike Sheridan]

The coveted A/W25-54 is where the real winners are, and if things haven't changed since 09 I believe BAV was on top of (or near the top) of those top billers. PEG, was not even on the radar.

The top 4 billers for last year were WBT(AM) WBAV, WLNK and WPEG, with WKKT and WSOC pretty much tied right after WPEG. The first two are nearly tied, and so are are #3 and #4, but about 20% below the first two.

These first 6 stations account for just about $40 million of the markets estimated $76 million in revenues in 2009.

David what are the demos for WBT? I would think it is an upper demo format.

 

[jtudor]

Amazing how some facts can shut up the ignorant!

 

[miz]

What about NKS? I know for fact they have always been top billing @ CBS CLT?? In my tenure at CBS billing was as followed (predominantly)
CBS Properties
1.NKS
2.BAV
3.4.5.SOC, PEG, OR KQC (Depended on the book i.e. SOC for racing, KQC for Holidays, PEG took them them other billing books...., usually)
6.7.FNZ/FNA

That same year PEG's budget was around 6.9 I believe BAV's was around 9 mil, and NKS was around 12 (BAV Crushed their budget because of the unexpected success of Steve Harvey, during a time with Baiseden's numbers topped off)

Like I said I can't speak for the other clusters in the market but that's how CBS predominately went, and believe me those 12+ numbers didn't mean squat to media buyers..... I was passed on many buys because my 18-34's were middle of the pack and my 25-54's were obsolete (if you can't tell I sold for PEG) even though my 12+ #'s were tops in the markets.

I also noticed half of PEG's personalities are gone (morning show I'm talking to you) and besides Tone X (Who left PEG to write for the Monique show) I would believe these were budget cuts due to bad billing. Just my thought.

Cheers.

 

[rapking]

To all you Urban station haters, just be lucky that you dont live in Memphis where urban stations are Number 1, 2, 3 and FOUR .

 

[djjim6629]

Nobody here is an urban radio hater. Just facts being stated. Your statement would be like me comparing Charlotte or Memphis to Boston where there are no urban stations!

 

[Mike Sheridan]

To all you Urban station haters, just be lucky that you dont live in Memphis where urban stations are Number 1, 2, 3 and FOUR .

I have Satellite so it makes no difference to me. While I have never been a fan of Power 98 I like some of the music on V-101.9. No hate here!

 

[jtudor]

To all you Urban station haters, just be lucky that you dont live in Memphis where urban stations are Number 1, 2, 3 and FOUR .

I have Satellite so it makes no difference to me. While I have never been a fan of Power 98 I like some of the music on V-101.9. No hate here!

Here's the deal folks, in today's Politically Correct climate, ANY disagreement is considered to be hate.

You are forced to like everyone's opinion, and never disagree, or you are now a evil HATER!!!

 

[AJ JAM]

[/quote] While I have never been a fan of Power 98 I like some of the music on V-101.9. No hate here!
[/quote]

I completely agree with you..... Power 98 does absolutely nothing for me. Similar to K97.5 out of Raleigh...... 102 Jamz is the best Urban station in the Carolinas imho. V101.9 is a great Urban AC....Power just doesn't seem "urban" enough

 

[kilamanjero]

I have a feeling when PPM hits Urban maybe #1 still. I've always heard that Charlotte's population of African Americans has been on the rise the last couple of years. Besides, POWER 98 basically has NO Hip-Hop/R&B competition since the days of Radio One's HOT 92.7. On top of that, V101.9 has never been beaten by Radio One's competeting station Q92.7 now MY 92.7. Interesting to see POWER is still showing up in Greenville, SC ratings.

I don't know about that considering the fact that PPM has caused a number of urban stations nationwide to fall from grace instantly. WPEG will likely fall, but WBAV might stay in the top 5. Urban ACs like WBAV, especially with a flame-thrower signal, have loyal followings amongst the worker population and 25-54 demographics. Whereas, Mainstream urbans like WPEG have to do some major tweaking and adjusting to find their place in the PPM rankings, 9 out of 10 times. ShawtyBlack_ATL, you know this remember how all the urban stations except WVEE (who went back to #1) & WALR (who stayed in the top 5) fell out of the top 10 in Atlanta when the PPM arrived in January 2009. Interesting enough, both WVEE and WALR are among the top billers as well, so the billing and ratings coincide with one another. However, I haven't seen the Miller Kaplan data for Charlotte, but have a feeling the WPEG isn't pulling in hardly any billing otherwise they wouldn't have laid off so many members of talent last year.

 

[Wildstyle K]

Terri Avery does it again. V101.9 and Power 98 are top 2 stations in Charlotte again. Don't be mad you can't compete. LMAO! ;D ;D ;D

Everybody is missing something here!
It says "don't be mad you can't compete"!

But when you really think about it, you CAN compete. Anyone can compete whenever they wish. The question though is about WINNING the competition! See? People are too quick to want to talk back or rebuttal and take it personal before actually thinking about what they read.

Come on people! Read in between the lines and this will solve many of the mis-communications that exist in the world today!

 

[kilamanjero]

What about NKS? I know for fact they have always been top billing @ CBS CLT?? In my tenure at CBS billing was as followed (predominantly)
CBS Properties
1.NKS
2.BAV
3.4.5.SOC, PEG, OR KQC (Depended on the book i.e. SOC for racing, KQC for Holidays, PEG took them them other billing books...., usually)
6.7.FNZ/FNA

That same year PEG's budget was around 6.9 I believe BAV's was around 9 mil, and NKS was around 12 (BAV Crushed their budget because of the unexpected success of Steve Harvey, during a time with Baiseden's numbers topped off)

Like I said I can't speak for the other clusters in the market but that's how CBS predominately went, and believe me those 12+ numbers didn't mean squat to media buyers..... I was passed on many buys because my 18-34's were middle of the pack and my 25-54's were obsolete (if you can't tell I sold for PEG) even though my 12+ #'s were tops in the markets.

I also noticed half of PEG's personalities are gone (morning show I'm talking to you) and besides Tone X (Who left PEG to write for the Monique show) I would believe these were budget cuts due to bad billing. Just my thought.

Cheers.

Miz, it was. I know some people who pull the strings amongst the CBS Radio urban programming division and informed me that only WPGC, WVEE, and WBAV were the only ones pulling in the big bucks. I don't know what the hard numbers, but WPEG was among the CBS urbans suffering big time on billing.

 

[Wildstyle K]

Hell that's all what Atlanta is!!   Why do they call it "URBAN"... It's Black Rap, Rand B but nothing like the old Rand B that Barry Gordy produced in the 60's!!!BIGAPE

I wouldn't say this is true. After all, they do use Justin Timberlake on both WHTA and WVEE. I'm sure some Eminem was played, as well as Bubba Sparxx, and I still remember when I connected flights, tuned in to V-103 while in the airport in Atlanta and Christina Aguilera's "Genie in a bottle" came on. I also still remember Hot 97.5 playing Britney's "I'm a slave for you" when I went back to Atlanta in late 2001. So I think it's more about what works than race bias - in this case. I also remember when WHTA broke B2K' "uh huh" very early. They used the most pop sounding version of it, too!

Now, I will stick to my saying that the hip hop era has already come to and end, and the same way rock n roll, disco, blues, jazz, ..etc had their times, hip hop did as well. The hip hop generation are now THE PARENTS! So, with that being said, many people should look at what we are doing here in Arizona and try a CLASSIC hip hop station. It may not have the best signal or ratings, based on the fact that it has weaker signals on the channels they use to broadcast, but it does make sense. I do miss Energy 92.7/101.1, but if they are going to remove the dance format, then at least they did with something sensible. Think about it - when the rock n roll era came to an end, classic rock was born. Well, hmmm..... it's time for some classic hip hop now as well.

I guess we could try to run urbans or rhythmics that lean urban by playing a bunch of recurrents from 2006, 2007, 2008, in addition to old school hits sprinkled in like many people have started doing, but doesn't it kind of make more sense to just start considering classic hip hop formats and finding a formula that it works in your area? Our classic hip hop is 1985-2004 hip hop hits, leaning mostly on the late 90's and early to mid 00's hip hop hits.

Other than that, be prepared to accept the fact that things change, and the sound of the new / next generation will be electro and dance, which as some of you know, are right up my alley. We just have to work on BRINGING BACK QUALITY LYRICS TO TODAY'S HITS! Anyway, back to my Power Mix Weekend on Power 98.3 here in Az. I'm sick of all the recurrents, but I understand because they used to be where hip hop lives. Now they are forced to play recurrents to keep the urban sound and add in Lady Gaga and KE$HA and Enrique Iglesias...etc to compete with the other rhythmics and rhythmic top 40's here. I like variety, but KE$HA is really messing things up for me! Anyway, signing off now. All things must change. Hip hop had it's time in history. Now, a new sound will dominate 2010-2019, and it's ON TO THE NEXT ONE.

 

[davideduardo]

I don't know about that considering the fact that PPM has caused a number of urban stations nationwide to fall from grace instantly. WPEG will likely fall, but WBAV might stay in the top 5.

Urbans and Urban AC's are in many cases doing well in PPM if they have adapted to the PPM by adjusting to the facts revealed in PPM. Radio One's two Houston stations were originally slaughtered in PPM, but after working on flow, tightening the chatter and other things, the Urban and Urban AC stations there went up to be consistently int he top 5 and often #1 and #2 in the sales demos.

Stations of all kinds that had too much inane chatter and bad music flow were hurt. Those that were already clean, like Philly's WBEB, did even better in PPM.

 

[davideduardo]

That same year PEG's budget was around 6.9 I believe BAV's was around 9 mil, and NKS was around 12 (BAV Crushed their budget because of the unexpected success of Steve Harvey, during a time with Baiseden's numbers topped off)

2009's highest biller in the whole market was $8.1 million; WBAV was a couple of hundred thou less than that.

 

[davideduardo]

David what are the demos for WBT? I would think it is an upper demo format.

Winter it was 13th 25-54. Like so many AM talkers, the majority of listeners are over 55. However, they have enough 25-54 to sell, based on image and the fact that talkers can run more spots in each hour than FM music operations, so even if they sell for less to get the right CPP on sales demos, they can bill nicely on tonage.

As more and more AMs discover that a good talk format that is doing badly in 25-54 will do amazingly better in 25 54 if moved to or simulcast on FM, we will see more conversions... particularly as billing falls off.